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NBCUniversal International Networks

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NBCUniversal International Networks & Direct-to-Consumer
FormerlyNBC Universal Global Networks (2007-2009)
Universal Networks International (2009-2015)
Company typeSubsidiary
FoundedJune 14, 2007; 17 years ago (2007-06-14)
HeadquartersNew York City, New York, United States
ProductsChannels
ParentNBCUniversal Media Group
Websitenbcuniversal.com

NBCUniversal International Networks & Direct-to-Consumer, formerly NBC Universal Global Networks, Universal Networks International and NBCUniversal International Networks, is a part of NBCUniversal, owned by Comcast.

History

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When NBCUniversal was formed in 2004, it owned many entertainment television channels in Europe and Latin America. These were mostly a few international versions of the Sci Fi Channel, three action and suspense series channels in Europe, the Italian Studio Universal channel and the Latin American version of the USA Network.

In 2007, NBC Universal acquired Sparrowhawk Media Group, which at the time was a British private equity-backed media company managing a collection of digital television channels, and integrated it into NBC Universal Global Networks.[1][2] The purchase more than doubled the number of international channels in NBC Universal's portfolio. Sparrowhawk's crown jewel was an international network of drama channels available on most continents under the Hallmark Channel brand, but Diva TV, Movies 24, and KidsCo channels were also available.

Altogether, the company broadcast about 70 different channels by 2009. On 5 October 2009, it was announced that the venture would be renamed Universal Networks International and focus its attention on five channel brands, all with "Universal" in their name:[3]

  • Universal Channel
  • 13th Street Universal
  • Syfy Universal
  • Diva Universal
  • Studio Universal

The overhaul started in late 2009 and progressed during 2010. Most of the international Sci Fi channels were rebranded as Syfy.[4] The Hallmark Channel brand was also phased out in most markets during 2010. Typically, it was replaced by the Universal Channel brand in markets where that brand was not available before. In many markets where Universal Channel was already present, Hallmark Channel was replaced by Diva Universal with one each replaced by Studio Universal or 13th Street Universal.

Following the merger of NBCUniversal and Comcast in 2011, the following channels are also operated and distributed by NBCUniversal:

The DreamWorks Channel was placed under the NBCU International executive vice president, lifestyle and kids Duccio Donati in August 2017. This paired the channel with E! international channels and NBCU lifestyle channel content.[5][6] On 1 January 2018, NBCUniversal International Networks took over HBO Asia's role with DreamWorks Channel in Southeast Asia.[7]

Following NBCU parent company, Comcast acquisition of Sky Group in 2018, NBCUniversal International Networks took over the sales, marketing and distribution rights to Sky News outside UK and Ireland from Fox Networks Group International.

Channels

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Australia and New Zealand

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Former:

Europe

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France

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In December 2016, SFR got an exclusivity agreement with NBCUniversal for channels and films (on Altice Studio)

Germany, Austria and Switzerland

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Former:

Italy

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Former:

Netherlands

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Former:

Poland

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Former:

Romania

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Former:

Serbia, Montenegro, Albania, Croatia, Slovenia, and Macedonia

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Spain and Portugal

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Turkey

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Former:

United Kingdom and Ireland

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Former:

Former channels in Europe

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Middle East and North Africa

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Latin America

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Japan

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South Korea

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Southeast Asia

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Former:

South Asia

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Former:

Sub-Saharan Africa

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United States and Canada

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High Definition

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On the January 26, 2009, Sci Fi became the first of the NBC Universal Global Network channels to begin broadcasting in High Definition within the UK. It will provide a simulcast of the Sci Fi Channel exclusively on Sky+HD channel 214, and will air UK HD premieres such as Eli Stone and Flash Gordon.

Video on demand

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NBCUniversal International introduced Hayu in March 2016 in the United Kingdom. The subscription video on demand service offers reality programs such as Keeping Up with the Kardashians and The Real Housewives.[8]

References

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  1. ^ "NBC Universal agrees to buy Sparrowhawk Media". Reuters. 28 August 2007. Archived from the original on 2010-01-23. Retrieved 2008-09-26.
  2. ^ "NBC Universal buys 18 Hallmark channels outside the U.S. - International Herald Tribune". www.iht.com. Archived from the original on 2007-08-31. Retrieved 2008-09-26.
  3. ^ "Universal Networks to focus on 5 channels". Broadband TV News. October 5, 2009. Archived from the original on March 4, 2012. Retrieved October 5, 2009.
  4. ^ Clover, Julian (16 March 2009). "Sci-Fi Channel regenerates into Syfy". Broadband TV News. Archived from the original on 4 August 2020. Retrieved 21 April 2020.
  5. ^ "NBCU EVP Duccio Donati Takes on DreamWorks Channel". Animation Magazine. August 3, 2017. Archived from the original on August 4, 2017. Retrieved August 4, 2017.
  6. ^ "Duccio Donati tapped for new kids role at NBCUniversal". Kidscreen. August 4, 2017. Archived from the original on August 4, 2017. Retrieved April 21, 2020.
  7. ^ Frater, Patrick (27 November 2017). "NBCUniversal to Take Full Control of DreamWorks Channel in Asia". Variety. Archived from the original on 4 August 2020. Retrieved 21 April 2020.
  8. ^ Tribbey, Chris (March 28, 2016). "New NBCUniversal On-Demand Service Seeks Niche in U.K.". Broadcasting & Cable: 16–17.
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