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When promoting cryptocurrencies and related products, you must comply with state and local regulations for any region or country that your ads target. Refer to our non-exhaustive list of location-specific requirements for more information but note that advertisers are expected to do their own research on the local regulations for any location their ads target.
Below you can find policy requirements related to cryptocurrencies and related products.
As the online advertising and regulatory space continues to evolve, we'll update this policy with additional product-specific guidelines on an ongoing basis. Learn more about What happens if you violate our policies.
Learn more about the “Eligible (Limited)” status.
Due to the complex and evolving nature of regulations related to cryptocurrencies and related products and services, we allow certain categories of cryptocurrency-related products and services to be advertised without certification by Google in limited circumstances.
Business not pertaining to the purchase, holding, or exchange of cryptocurrencies, subject to other Google Ads policies
Examples: Businesses accepting payment in cryptocurrency, cryptocurrency mining hardware, tax and legal services, security services, platforms that rely on blockchain for operations and do not market or sell cryptocurrencies or tokens, educational materials
The following NFT games may only be advertised if the products and ads comply with local laws and industry standards:
Examples: NFT games that allow players to purchase in-game items, like virtual apparel for a player’s characters, weaponry, or armor with better stats, consumed or used in a game to enhance a user’s experience or aid users in advancing the game
Products or services allowed under the cryptocurrencies and related products policy with certification
The following cryptocurrency products and services may only be advertised if the products and ads comply with local laws and industry standards, and the account is certified by Google.
Hardware wallets designed to hold the private keys for cryptocurrencies, NFTs, or other crypto based assets
Examples (non-exhaustive): devices that allow people to safely hold the private keys for cryptocurrencies, NFTs, or other crypto based assets but do not offer additional services such as purchasing, selling, exchanging, or trading assets
Examples (non-exhaustive): financial products that allow investors to trade shares in trusts holding large pools of digital currency
Approved targeted locations
To protect users, we only allow defined cryptocurrency products and services to be advertised in select locations, and if all of the following criteria are met:
- The services and ads comply with local laws and industry standards
- The targeted location is eligible for certification and the account is certified by Google
- The advertiser is a licensed provider (except for the promotion of hardware wallets)
If your targeted location is not on the list, cryptocurrencies and related products mentioned above cannot be advertised. At this time, we are unable to support advertising in non-approved markets. Should we update our certification criteria, we will announce any changes publicly.
Learn more about the “Eligible (Limited)” status.
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Hardware wallets |
Cryptocurrency exchanges |
Cryptocurrency software wallets |
Cryptocurrency coin trusts |
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Canada |
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Finland |
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Israel |
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Japan |
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United States |
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Get certified to advertise Cryptocurrencies and related products
- Check if you are promoting any products or services that require you to be certified by Google.
- Check if the locations you’re targeting are eligible under this policy.
If your targeted location is not on the list of approved targeted locations, cryptocurrencies and related products mentioned above cannot be advertised. At this time, we are unable to support advertising in non-approved markets. If your targeted location is on the list, proceed to the next step.
- Apply for certification
If you meet the requirements, apply for certification. If you want to advertise in more than one location, submit a separate application for each location or group of locations.
The following scenarios would lead to disapproval for Cryptocurrencies and related products
Examples (non-exhaustive): ICO pre-sales or public offerings, cryptocurrency loans, initial DEX offerings, token liquidity pools, unhosted software wallets, unregulated DApps
Examples (non-exhaustive): Cryptocurrency trading signals, cryptocurrency investment advice, aggregators or affiliate sites containing related content or broker reviews
Examples (non-exhaustive): Games that allow players to stake NFTs in exchange for fungible tokens such as cryptocurrencies
Examples (non-exhaustive): Simulated casino gambling (for example, poker, slots or roulette) that offer the opportunity to win NFTs
Options to fix
If this policy is affecting your ad, review your options to fix below.
Apply for certification
If your ad was disapproved due to a missing Google certification and you meet the requirements, apply for certification. If you want to advertise in more than one location, submit a separate application for each location or group of locations.Appeal policy decision
If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request a review. After we confirm that the destination is compliant, we can approve your ads. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.