Other restricted businesses

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help center for additional restrictions.

We restrict certain kinds of businesses from advertising with us to prevent users from being exploited, even if individual businesses appear to comply with our other policies. Based on our own continuous reviews, and feedback from users, regulators, and consumer protection authorities, we occasionally identify products or services that are prone to abuse. If we feel that certain kinds of businesses pose an unreasonable risk to user safety or user experience, then we may limit or stop related ads from running.

Below are some examples of what to avoid in your ads. Repeated violations of our policies can lead to account suspension.

Learn about what happens if you violate our policies.
Violations of the policies below will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account. Learn more about suspended accounts.

In this article:

An image showing the legend for Financial Services.

Learn more about the “Eligible (Limited)” status.

Government documents and official services

An icon showing the Certification required for Financial Services. Only certified governments and authorized providers may run ads that promote direct acquisition of specific government documents and services.

Government documents and services are official documents issued by the government and official services rendered by the government.

An authorized provider is an advertiser that has been given explicit permission by a government to provide a specific government document or service. To be considered an authorized provider, your domain must be linked from an official government website and explicitly referenced as authorized by that government to provide a specific government document or service.

Learn more about the Government documents and official services policy.

Free desktop software

An icon showing the Certification required for Financial Services. We restrict the promotion of free desktop software. You must apply to advertise free desktop software as an authoritative distribution site, and ensure the ad contains the name of the software.

Learn more about the Free desktop software policy.

Event ticket sale

An icon showing the Certification required for Financial Services. Promotion of live event ticket sales is only allowed for accounts that have obtained confirmation of eligibility from Google. You may read eligibility criteria here and request confirmation of eligibility using the Event Ticket Sale Eligibility Application form.

Learn more about the Event ticket sale policy.

Third-party consumer technical support

The following is not allowed:

red x mark Technical support by third-party providers for consumer technology products and online services.

Learn more about the Third-party customer technical support policy.

Solicitation of funds

An icon showing the Certification required for Financial Services. Soliciting funds or donations is allowed only on behalf of a politician, political party, or tax-exempt charity. The ad’s destination must clearly indicate the tax-exempt status by including a charity number or a tax exemption number.

Learn more about the Solicitation of funds policy.

High Fat Sugar Salt Food and Beverage Ads

An icon showing the Certification required for Financial Services. We restrict the promotion of High Fat Sugar Salt (HFSS) Food and Beverage (F&B) in the UK and EU on the Google Display Network and Youtube.

Learn more about the High Fat Sugar Salt Food and Beverage Ads policy.

Local services

An icon showing the Certification required for Financial Services. In some countries, local services are not allowed to run or require that you complete advanced verification before ads are allowed to run.

Learn more about the Local Services policy.

Consumer advisories

An icon showing the Certification required for Financial Services. For business areas where consumer advisories are common, Google may limit how ads about those products and services are served.

Learn more about the Consumer advisories policy.

Call directory, forwarding, and recording services

The following is not allowed:

red x mark Promotions for call directory, forwarding, and recording services.

Learn more about the Call directory, forwarding and recording services policy.

Bail bond services

The following is not allowed:

red x mark Advertising of bail bonds services, which offer to act as surety in order to secure bail for a defendant.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account. Learn more about suspended accounts.

Learn more about the Bail bond services policy.

Dating services Japan

An icon showing the Certification required for Financial Services. Advertisers offering online dating services targeting Japan must be certified by Google before they can advertise through Google Ads. Apply for certification using the Online Dating Services Ads in Japan Certification Application form.

In addition, the ads must also include a warning display "18禁" or “18+”.

Learn more about the Dating services Japan policy.

Need help?

If you have questions about our policies, contact Google Ads Support.

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