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Viva Communications

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Viva Communications Inc.
Viva Entertainment Inc.
Company typePrivate
IndustryConglomerate
FoundedNovember 11, 1981; 43 years ago (1981-11-11)
Founder
Headquarters7/F East Tower, Tektite Towers,[1] Exchange Road,
Ortigas Center, Pasig, Metro Manila
,
Philippines
Area served
Worldwide
Key people
  • Vicente del Rosario Jr. (Chairman and CEO)
  • Vincent del Rosario (President and COO)
  • Valerie S. del Rosario (Senior Vice President for Content Creation)
Products
Brands
Services
RevenueIncrease ₱4.9 million (2023)
Number of employees
370 (2023)
Divisions
  • Viva Artists Agency
  • Viva Digital
  • Viva Interactive
  • Viva Live
  • Viva Networks
  • Viva Sports
Subsidiaries
Websitewww.viva.com.ph
Viva Communications logo from May 2010 to March 2018.

Viva Communications Inc., also known as Viva Entertainment Inc. and simply Viva (stylized in all caps)[2] is a Philippine multinational private conglomerate headquartered in Ortigas Center, Pasig. It was founded in 1981 by Vic del Rosario Jr. and his sister Tess Cruz.[3]

History

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Viva Communications was founded on November 11, 1981, by Vic del Rosario Jr. and his sister Tess Cruz, originally incorporated as Viva Films, a film production studio located in New Manila, Quezon City.[4] In 1988, the company established Viva Television, which was followed by Viva Records in 1986.[3]

In 1997, VCI established its own talent agency, Viva Artists Agency (VAA).[5]

In 1999, following the effects of the 1997 Asian financial crisis, the company acquired Vintage Television (VTV). In February 2000, Vintage Television was renamed as Viva TV, a primetime sports and entertainment programming block on the Intercontinental Broadcasting Corporation (IBC), which ran until March 1, 2003.[6]

In 2013, Viva Communications acquired PSICOM Publishing Inc. from the Gabriel family, later renamed as Viva PSICOM Publishing Corporation.[7]

In 2016, VCI established its food and beverage division, Viva International Food and Restaurants, with a grand opening at Botejyu restaurant in the Philippines. Its first store was at the SM Mall of Asia in Pasay.[8]

In 2019, Viva Communications joined the local-language film consortium Globalgate Entertainment, which is led by American mini-major film studio Lionsgate.[9]

On January 29, 2021, VCI launched its own video on demand streaming platform, Vivamax.[10]

On January 29, 2023, the second anniversary of Vivamax, the company launched its second streaming platform, Viva Prime, renamed Viva One in February.[11]

Divisions

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Viva Communications Inc. (VCI)

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Viva Music Group (VMG)

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Viva Music Group Inc.
Viva Music Group
Company typeSubsidiary
IndustryMusic
Founded1988; 36 years ago (1988)
Headquarters7/F East Tower, Tektite Towers,[1] Exchange Road,
Ortigas Center, Pasig, Metro Manila
,
Philippines
Area served
Worldwide
Key people
  • Vicente del Rosario Jr. (Chairman and CEO)
ProductsMusic albums
ServicesMusic publishing
ParentViva Communications
Divisions

Viva Publishing Group Inc. (Viva Books)

[edit]
Viva Publishing Group Inc.
Viva Books
FormerlyPSICOM Publishing Inc. (1990–2013)
Company type
IndustryPublishing
Founded1990; 34 years ago (1990)
FounderArnel Jose Gabriel
Headquarters
Quezon City, Metro Manila
,
Philippines
Area served
Worldwide
Key people
  • Vicente del Rosario Jr. (Chairman and CEO)
  • Arnel Jose Gabriel (Vice Chairman)
  • Jenelle Gabriel (President and COO)
Products
ParentViva Communications (2013–present)
Divisions
  • Viva PSICOM Publishing Corporation
  • Viva Starmometer Publishing Corporation
  • VRJ Books Publishing
  • Viva PSICOM Publishing Corporation (formerly PSICOM Publishing Inc., 50%) - joint venture with the Gabriel family
  • Viva Starmometer Publishing Corporation (formerly Starmometer Publishing Company, 50%) - joint venture with Edsel Roy
  • VRJ Books Publishing

Viva International Food and Restaurants Inc. (Viva Foods)

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Viva International Food and Restaurants Inc.
Viva Foods
Company typeSubsidiary
IndustryRestaurant
Founded2016; 8 years ago (2016)
Headquarters7/F East Tower, Tektite Towers,[1] Exchange Road,
Ortigas Center, Pasig, Metro Manila
,
Philippines
Area served
Philippines
Key people
  • Vicente del Rosario Jr. (Chairman and CEO)
Products
ParentViva Communications
Divisions
  • Botejyu
  • Paper Moon Cake Boutique
  • Pepi Cubano
  • Yogorino
  • Wing Zone
  • Botejyu
  • Paper Moon Cake Boutique
  • Pepi Cubano
  • Yogorino
  • Wing Zone

Notable brands and subsidiaries

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Viva Networks

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Viva Networks
Company typeDivision
IndustryTelevision
FoundedAugust 1, 2003; 21 years ago (2003-08-01)
FounderVicente del Rosario Jr.
Headquarters7/F East Tower, Tektite Towers,[1] Exchange Road,
Ortigas Center, Pasig, Metro Manila
,
Philippines
Area served
Worldwide
Key people
  • Vicente del Rosario Jr. (Chairman and CEO)
  • Vincent del Rosario (President and COO)
ProductsPay television
ServicesTelevision channels
ParentViva Communications

Viva Networks is the cable television division of Viva Communications, that was established in 2003. It operates cable channels, including PBO, Viva Cinema, Viva TV Plus, Tagalized Movie Channel and Celestial Movies Pinoy.

Pinoy Box Office

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Main article: Pinoy Box Office

Viva Cinema

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Main article: Viva Cinema

Viva TV Plus

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Viva TV Plus (formerly known as Viva TV) is a Philippine international television channel owned by Viva Communications, that was launched in 2005. The channel broadcasts 24/7.

Halo Halo Radio

[edit]
Ultimate Entertainment Inc.
Company typeSubsidiary
IndustryMedia
Founded1993; 31 years ago (1993)
Headquarters
Cebu City, Cebu
,
Philippines
Area served
Philippines
Key people
  • Vicente del Rosario Jr. (Chairman and CEO)
ProductsHalo-Halo Radio
ServicesRadio broadcasting
ParentViva Communications
Halo-Halo Radio
TypeBroadcast FM radio network (Contemporary MOR, Music)
Country
Philippines
AvailabilityNationwide
Founded1993; 31 years ago (1993)
OwnerViva Communications
ParentUltimate Entertainment Inc.
Key people
  • Vicente del Rosario Jr. (Chairman and CEO)

Halo Halo Radio is a brand name for Viva's radio stations. It was launched as Oomph! Radio before the end of 2014 following the acquisition of Ultimate Entertainment and its FM stations (but spun-off its concert/theatrical production arm and became Ultimate Shows, which remained owned by the Manalang family), thus it is Viva's new venture into radio broadcasting. Its format playlist consisted of local and international songs.

In May 2016, Viva Live briefly dropped the Oomph! Radio brand and went to an independent branding among stations by adding 70s, 80s and 90s music to its playlist, despite retaining its format and the Ultimate Radio name. In July 2016, however, Viva Live brought back the Oomph! Radio brand and its Top 40/OPM format. In February 2017, the Oomph! Radio brand was dropped permanently due to management decision.

In May 2017, Oomph! Radio was relaunched as Halo Halo Radio, an all-OPM station. With this launch, Halo Halo Radio became the de facto provincial counterpart of Manila-based Pinas FM 95.5 (now Eagle FM, a radio station of Iglesia ni Cristo's for-profit broadcast arm Eagle Broadcasting Corporation), the country's first all OPM radio station.

In August 2024, its Cebu station was rebranded into 105.1 TMC with a Vispop format operated by Tops Media Cebu Corporation.

Halo Halo Radio stations

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Branding Callsign Frequency Power (kW) Coverage
TMC 105.1 Cebu DYUR 105.1 MHz 10 kW Cebu City
Halo Halo 97.1 Davao DXUR 97.1 MHz 10 kW Davao City
Halo Halo 103.5 Zamboanga DXUE 103.5 MHz 10 kW Zamboanga City

Viva Video

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Viva Video Inc.
Viva Video
FormerlyViva Home Entertainment (1994–1998)
Company typeSubsidiary
IndustryHome entertainment
Founded1994; 30 years ago (1994)
Headquarters7/F East Tower, Tektite Towers,[1] Exchange Road,
Ortigas Center, Pasig, Metro Manila
,
Philippines
Area served
Worldwide
Key people
  • Vicente del Rosario Jr. (Chairman and CEO)
ProductsHome video releases
Services
ParentViva Communications

Viva Video Inc. (formerly Viva Home Entertainment, doing business as Viva Video) is the exclusive distributor of video products for local and international studios in the Philippines. Viva Video is the home video affiliate of Viva Communications Inc.

Viva Video is the home video and DVD distribution arm of Viva Communications with the exclusive distributor of video products including films and television series.

The company releases titles from the film and television library of Viva Films, as well as programs from other Viva Entertainment companies. Currently, they also serve as the distributor for television and/or movie product licensed by Nickeloedeon, Universal Pictures Home Entertainment, 20th Century Studios Home Entertainment, Cartoon Network, Big Idea Productions (makers of VeggieTales DVDs), Turner Entertainment Co., Cookie Jar Entertainment (partnership with DIC Entertainment from 1994 until 2008), Walt Disney Studios Home Entertainment (since 2014, distribution of Disney material had shifted to Magnavision Home Video), Skyfilms, Nine Network (makers of Hi-5 DVDs), Summit Entertainment, Lionsgate Home Entertainment, Sesame Workshop (makers of Sesame Street), HIT Entertainment, and MGA Entertainment internationally for the Philippine market, and local products from Viva Films, Star Cinema, GMA Pictures, APT Entertainment, OctoArts Films, Regal Entertainment, Unitel Pictures, The IdeaFirst Company, Solar Entertainment, MQ Studios, FPJ Productions and Pioneer Films.

Viva Video holds licenses for:

Local

International

Video City

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Video City
Company typeSubsidiary
IndustryVideo rental
Founded1988; 36 years ago (1988)
FounderVicente del Rosario Jr.
Defunct2015; 9 years ago (2015)
FateClosed
Headquarters
Quezon City, Metro Manila
,
Philippines
Area served
Philippines
Key people
  • Vicente del Rosario Jr. (Chairman and CEO)
ProductsHome video rentals
ParentViva Communications

Video City was the video retail affiliate of Viva Video, the home video unit of Viva Communications, Inc. As of 2015, all of the stores in the country are closed.

Viva Sports

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Viva Sports is a sports division of Viva Communications that was launched in 1996 showcases the previous boxing fights of Manny Pacquiao as Blow By Blow aired on IBC 13 & Viva Boxing Greats on RPN 9 & also the throwback episodes of a basketball coverage of PBA and a billiards game of Efren Bata Reyes, Dennis Orcollo, Antonio Gabica and Francisco Bustamante.

Viva Artists Agency

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Viva Artists Agency Inc.
Viva Artists Agency
Company typeDivision
IndustryTalent agency
Founded1997; 27 years ago (1997)
Founder7/F East Tower, Tektite Towers,[1] Exchange Road
Headquarters
Ortigas Center, Pasig, Metro Manila
,
Philippines
Area served
Philippines
Key people
  • Vicente del Rosario Jr. (Chairman and CEO)
  • Veronique del Rosario-Corpus (President and COO)
ProductsMusic and entertainment
ServicesTalent management
ParentViva Communications
Websitewww.vivaartistsagency.ph

Viva Artists Agency Inc. (VAA) is a talent agency owned by Viva Communications that was founded in 1997. The agency is currently headed by Veronique del Rosario-Corpus.

VMX

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Main article: VMX (streaming service)

Viva One

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Viva One
FormerlyViva Prime (2023)
Type of site
OTT video on demand streaming platform
Available inFilipino
Headquarters7/F East Tower, Tektite Towers,[1] Exchange Road, Ortigas Center, Pasig, Metro Manila
Country of originPhilippines
Area servedWorldwide
OwnerViva Communications
Key people
IndustryEntertainment
Services
  • Film production
  • Film distribution
  • Television production
  • Television distribution
ParentViva Digital
URLvivaone.ph
AdvertisingYes
RegistrationRequired
LaunchedJanuary 29, 2023; 22 months ago (2023-01-29)
Current statusActive

Viva One (formerly Viva Prime) is a Philippine subscription video on-demand over-the-top streaming service owned and operated by Viva Communications, that was launched on January 29, 2023. It is the second video on demand streaming service of the company after VMX.

Viva-Psicom Publishing

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Viva PSICOM Publishing Corporation (Viva PSICOM) is a publishing company jointly owned by Viva Communications and the Gabriel family. It was founded in 1990 by Arnel Jose Gabriel as a small desktop publisher, which later evolved into publishing the first Filipino wholly owned trade newspaper, the now-defunct Philippine IT Update.

The company, then known as PSICOM, rose to fame through the Diary ng Panget tetralogy authored by HaveYouSeenThisGirL.

In August 2013, Viva Communications acquired 50% of the company stocks, and it was later renamed as Viva-Psicom.

Products

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Magazines
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  • OtakuZine
  • Otaku Asia
  • OtakuZine Anime Recommendation
  • FH&S
  • The GOLD Magazine
  • Bare
Horror
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  • True Philippine Ghost Stories (Some stories were later adapted as episodes of GMA Network's Wag Kukurap.)
  • Haunted Philippines (Some stories were later adapted as episodes of GMA Network's Wag Kukurap.)
  • Pinoy Tales of Terror
Books by well-known authors
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Wattpad
[edit]
Japanese manga
[edit]
Other genres
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  • Viva PSICOM Dark Series
  • Kilig Republic
  • GOLD Manga Series

References

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  1. ^ a b c d e f g Gabinete, Jojo (November 11, 2021). "Past and present stars ng Viva, binigyang pugay sa pamamagitan ng Wall of Fame". PEP.ph (in Filipino and English). Philippine Entertainment Portal Inc. Retrieved January 27, 2024.
  2. ^ Tomada, Nathalie (November 11, 2021). "Viva celebrates 40 years, plans to go public". Philstar.com. Retrieved July 7, 2022.
  3. ^ a b "About Viva Communications". viva.com.ph. Retrieved February 5, 2024.
  4. ^ CCP Encyclopedia of Philippine Art: Volume VIII - Philippine Film. Cultural Center of the Philippines. 1994. p. 335. ISBN 971-8546-23-5. Retrieved September 17, 2022.
  5. ^ "Viva Artists Agency". vivaartistsagency.ph. February 7, 2016. Retrieved February 5, 2024.
  6. ^ "#FlashBackFriday: Viva TV on IBC-13 (2000–2003)". Facebook. February 11, 2021. Retrieved February 4, 2024.
  7. ^ "Different publishers in the Philippines". WordPress.com. February 7, 2016. Retrieved February 4, 2024.
  8. ^ "Botejyu in SM MOA". primer.com.ph. May 8, 2018. Retrieved February 4, 2024.
  9. ^ Dave McNary (March 13, 2019). "Lionsgate's GlobalGate Adds Philippines' Viva Communications". Variety. Retrieved February 4, 2024.
  10. ^ a b Pingol, Anna (September 17, 2020). "Viva to launch VIVAMAX, the country's biggest Filipino streaming platform". Pikapika.ph (in English and Filipino). Retrieved February 4, 2024.
  11. ^ a b "Viva Prime, pang-GP na streaming platform na Viva, ilulunsad sa January 2023". PEP.ph (in Tagalog). December 21, 2022. Retrieved February 5, 2024.
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