Latest News
IAB Podcast: 2024 in Review
As 2024 comes to a close, we’re unpacking the key moments, trends and challenges that shaped the digital advertising landscape this year
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What does the ‘HFSS ad ban’ mean for you?
Join us to discuss the online ad ban on 'less healthy' food and drink products learning what it means for advertisers and how to prepare
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Introducing IAB Communities: what they are & how to get involved
IAB Communities are designed to foster collaboration, deliver actionable insights, and support the growth of the digital ad industry
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IAB Events
From celebrating digital innovation to debating key challenges, there are plenty of opportunities for our members to come together at IAB UK events. If you're looking to get ahead of the curve or simply do a bit of networking, check out what’s coming up with on our calendar of events.
Digital Adspend H1 2024: UK spend up by 16%
Overall, the UK digital ad market saw 16% YoY growth with spend reaching £16.2bn - far outstripping UK GDP that returned to cautious growth of 0.5% YoY during the same period. Advertisers’ investment in online video ads hit £4.12bn in the first six months of 2024, according to IAB UK’s Digital Adspend update for H1 2024, conducted with MediaSense. Explore the findings in full, including a view from IAB UK’s CEO Jon Mew.
Meet our members
Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.
Alternatives to third-party cookies
The digital ecosystem has been moving away from third-party identifiers and while Google has ruled out a strict deprecation, the prevalence of third-party cookies will continue to wane. It’s essential that the industry continues to develop alternative ways of targeting and measuring audiences - so what should you be doing now? Explore different strategies, the range of products available and key questions to ask to help your business thrive without third-party cookies.
Are you Gold Standard certified?
Being Gold Standard certified matters because it shows that your business is committed to upholding industry best practice and improving the online ecosystem - something that benefits you, your industry partners, and the end consumer. It's all the more important now that the Gold Standard is a key part of the Online Advertising Taskforce's Action Plan, led by the Government. Find out more about the initiative and how to get certified under the latest criteria.
More for our members
Policy & Standards
We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.
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Member Vault
IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.
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The IAB UK Podcast
Hosted by IAB UK's CMO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.
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