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confabulation station

Reddit debuts AI-powered discussion search—but will users like it?

"Reddit Answers" will answer questions with AI-generated summaries of user content.

Benj Edwards – | 88
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Credit: Reddit
Credit: Reddit
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On Monday, Reddit announced it would test an AI-powered search feature called "Reddit Answers" that uses an AI model to create summaries from existing Reddit posts to respond to user questions, reports Reuters.

The feature generates responses by searching through Reddit's vast collection of community discussions and comments. When users ask questions, Reddit Answers provides summaries of relevant conversations and includes links to related communities and posts.

The move potentially puts Reddit in competition with traditional search engines like Google and newer AI search tools like those from OpenAI and Perplexity. But while other companies pull information from across the Internet, Reddit Answers focuses only on content within Reddit's platform.

Reddit Answers is currently in early access. Reddit will limit the initial Reddit Answers rollout to English-speaking users in the US before expanding to other languages and regions.

Reddit’s AI twists and turns

Reddit's history with generative AI has been full of twists and turns thus far. In April 2023, Reddit CEO Steve Huffman announced the company would begin charging large companies to access its API for AI training purposes, noting that the platform's 18 years of human-generated content held substantial value.

The company then went on to strike deals with major tech firms, including a $60 million agreement with Google in February 2024 and a partnership with OpenAI in May 2024 that integrated Reddit content into ChatGPT.

But Reddit users haven't been entirely happy with the deals. In October 2024, London-based Redditors began posting false restaurant recommendations to manipulate search results and keep tourists away from their favorite spots. This coordinated effort to feed incorrect information into AI systems demonstrated how user communities might intentionally "poison" AI training data over time.

The potential for trouble

While it's tempting to lean heavily into generative AI technology while it is currently trendy, the move could also represent a challenge for the company. For example, Reddit's AI-powered summaries could potentially draw from inaccurate information featured on the site and provide incorrect answers, or it may draw inaccurate conclusions from correct information.

We will keep an eye on Reddit's new AI-powered search tool to see if it resists the type of confabulation that we've seen with Google's AI Overview, an AI summary bot that has been a critical failure so far.

Advance Publications, which owns Ars Technica parent Condé Nast, is the largest shareholder of Reddit.

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Benj Edwards Senior AI Reporter
Benj Edwards is Ars Technica's Senior AI Reporter and founder of the site's dedicated AI beat in 2022. He's also a tech historian with almost two decades of experience. In his free time, he writes and records music, collects vintage computers, and enjoys nature. He lives in Raleigh, NC.
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