T garage Strategy & Research

Generation Alpha - Innovation & Conscious Parenting - find out more in part 3 of Jed's unpack of our latest studies. 👇🏻

Check out our Food & Drink Business podcast with Kim Berry Jed & Romina.

Generation Alpha & Domestic Lobbyists - find out more in part 2 of Jed's unpack of our latest studies. 👇🏻

At T garage Strategy & Research, we’ve just wrapped up some research on Generation Alpha - the kids born between 2010 and 2024. Learn more from Jed's video & post below 👇🏻

A very warm welcome to Angela Chan, Grace Ryan and NATALIA M., our newest T garage Strategy & Research Sydney Team members! #welcometotheteam #marketresearch #SensoryResearch #ConsumerInsights #OnlineCommunities #brandstrategy #customerjourneymapping #tgarage

The latest edition of the T garage Strategy & Research Signals Newsletter has just been published. Click on the link to read more. https://lnkd.in/gwSVycDU #tgarage #signalsnewsletter #marketresearch

🌟 Join Our Team at T garage! 🌟 We’re on the hunt for a Market Research Fieldwork & Administration Assistant to join our team part-time in Chippendale, NSW! If you’re a pro at keeping things organised, have a knack for fieldwork management, and love supporting dynamic research projects, this might be the perfect role for you. In this Role, You’ll Be: ✨ Supporting sensory and qualitative research projects. ✨ Managing logistics for fieldwork sessions, including recruitment, venue bookings, and setup. ✨ Providing administrative assistance to keep our office running smoothly. ✨ Assisting with data accuracy, reporting, and scheduling. Who We’re Looking For: ✔️ Experience in market research, customer insights, or similar fields is a plus. ✔️ Strong skills in Microsoft Office (Excel & PowerPoint). ✔️ Great organisational and multi-tasking abilities. ✔️ Excellent communication skills to work with clients and team members. What We Offer: 👉🏻 Flexible part-time hours (20 hours per week). 👉🏻 A collaborative, supportive environment in a leading insights agency. 👉🏻 Opportunities for growth, development, and learning. 👉🏻Wellness initiatives and a vibrant team culture. About T garage: We’re a passionate team dedicated to delivering impactful insights to help our clients solve complex business challenges. Our work empowers clients to make informed decisions and drive strategic growth. 📌 Applicants must have full, unrestricted rights to work in Australia and be willing to undergo a Police Check. Ready to Join Us? Apply now via the link below! #Hiring #JobOpportunity #MarketResearch #Fieldwork #JoinOurTeam

If you want to know what Australians are planning on buying for Christmas, reach out to Norrelle now. #tgarage #consumerinsights #marketresearch #marketingpsychology

How are overseas-born Aussies reshaping demand? Australia’s demographic landscape is changing, and it's not just about generational shifts. The influence of overseas-born Australians is growing from 4.9 million (25%) in 2003 to 8.2 million (31%) in 2023. This evolving diversity presents an opportunity for brands to meet a broad range of needs and preferences. The makeup of Australia's overseas born population is changing. While UK-born Australians still represent the largest group, their numbers have been steadily declining since reaching a peak in 2013. India holds the second spot, with an increase from 754,000 in 2022 to 846,000 in 2023. Meanwhile, Chinese-born Australians peaked at 661,000 in 2019 and have since seen a gradual decline. So, what does this all mean for consumer behaviour? In our research, many people from CALD (Culturally & Linguistic Diverse) backgrounds tend to trust larger brands more. In this example, about 12+ points more trusting of well-established brands such as AAMI and NRMA than smaller competitors like Youi. A similar pattern holds for mobile brands, where Vodafone pulls 12 points more trust from CALD communities compared to Aldi Mobile’s 6. To paraphrase marketing guru Mark Ritson, “big brands have a massive unfair advantage." It makes sense if you’re unfamiliar with a market, you go with the brand that stands out, which, in this study, also translates to sales (in around the same proportion for CALD and Non-CALD populations). Smaller brands have still have an opportunity to build trust and establish strong connections by authentically engaging with CALD communities. Many people from CALD communities express feeling overlooked by mainstream Australia. This represents a real opportunity for brands to connect more meaningfully and address unmet needs. What our previous research has shown these communities are looking for is: ·      clear communication; ·      transparent claims processes; and ·      offering services in multiple languages can go long way. Also, don’t forget value; rising costs can often hit CALD customers particularly hard, and socially representative advertising is a must. It’s also crucial to recognise that CALD is an umbrella term, and while useful in some contexts, it can oversimplify the diversity within these communities. Different cultures, languages, and experiences exist within this demographic, and brands should avoid a one-size-fits-all approach. By tailoring your strategies and truly listening to the unique experiences of different communities, businesses can better meet the needs of this evolving Australia. How is your brand adjusting to these demographic shifts? How are you speaking to an Australia that’s increasingly diverse and dynamic? #culturaltrends #tgarage #marketingpsychology #marketresearch

Brand tracking should be a growth driver, not a cost of doing business. We believe brand tracking is only useful when it drives growth for your brand. Scoreboards are nice, but you cannot manage a scoreboard. Digging into the movements with always on access to 25,000 Australian consumers is how we power our tracking clients to move forward with clarity. This is the power of dynamic, iterative, consumer-centricity. Ready to learn more? Just ask. #brandtracking #consumerinsights #marketresearch #tgarage