Hugmun makes a strong case for keeping things small and sweet. The Copenhagen-based studio’s body of work belies its humble, three-people-strong team. Perhaps the intimacy that they bring as a close-knit studio is what results in their tasteful work, allowing them to dig their heels into the stories of every brand they help build, ground up. Across their oeuvre, a degree of beauty and elegance is ever present, revealing itself in details, such as hand-painted watercolour illustrations…
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