Motion (Creative Analytics)

🚀 Exciting news JUST SHARED at our Creative Strategy Summit 🚀 Today, we're announcing our $30M Series B funding led by Inovia Capital with participation from Threshold Ventures as well as existing investors Headline, Abstract Ventures, and Sugar Capital. "This fundraise is a confirmation that the Creative Strategist era is here and that the market is taking notice." — Motion's CEO, Reza Khadjavi We’re thrilled to expand our product roadmap and to build more amazing features to supercharge our mission of building the ultimate command center for creative strategists.

Everyone is talking about a TikTok ban. BUT these tips work everywhere 👇 Swipe THESE tips from Mirella Crespi on how you can turn trends into high-performing ads (on any platform) 1️⃣ FIND YOUR STRATEGY FRAMEWORK - Find a trend (identify)   - Establish relevance (isolate) - Choose narrative (iterate) 2️⃣ SET YOUR GOAL (TO BLEND IN) It's NOT about going viral. It's about blending in. Trends tap into "peripheral persuasion" - Meeting audiences where they are - Speaking their language - Indirect influence 3️⃣ FIND TRENDS THAT ARE CONVERTING The secret to do this faster? Create a fresh account. Start here: - Only follow your niche - Track patterns - Save top posts (TikTok has a save feature) - Share 2-3 best with your team Pro Tip: Set a timer when researching. The rabbit hole is real y'all. Do it for ~30 min at a time. 4️⃣ TRY THESE EVERGREEN FORMATS (They almost always work) "I'm Lost" Filter: - Overlay eyes/mouth on product - Let product "speak" to audience - Great for customer service ASMR: - Product tapping/sounds - Zero cost to produce - Naturally engaging POV Shots: - "POV: You finally got ___" - Product perspective - Day-in-life content 5️⃣ TEST THESE ARCHETYPES TOO Good vs Bad: - Perfect for product comparisons - Before/after - Problem/solution Transformation: - Show the journey - Emotional triggers - Focus on end result Opinion Bait: - This or that - Would you rather - Build your perfect ___ 👀 BONUS TIPS FOR YOU: 👇 The Meta Hack: Trends hit Reels 1-2 weeks after TikTok. Miss it there? You get a second chance. Just avoid: - TikTok fonts on Reels - Dated references - Forced brand fit 📌 REMEMBER: Whether TikTok stays or goes... These principles work anywhere people scroll. Focus on: - Native content - Platform specific formats And have some fun with it y'all -- 👋 P.S. What else would you add? You can check out the FULL deep dive on our Motion blog btw.

I'd never heard of "Q5" until Savannah Sanchez wrote about it. And now I can't stop thinking about it. If you're in paid social -- listen up. Q5 = the post-Christmas shopping phase (12/26-1/15). And it's an untapped goldmine for advertisers. Why? ⭐ Engagement is through the roof (CPMs are way lower) ⭐ People are in “treat yourself” mode. ⭐ And everyone’s setting New Year’s resolutions. This means your ads need to show up in a big way. And if you're serious about crushing Q5 You can't just wing it You need data-driven creative insights And that's where Motion (Creative Analytics) Creative Highlights tool comes in. 👀 Here’s what it does: (1) Gives you a billboard chart for your ads. (2) Weekly rankings for your top-performing creatives. (3)Tracks trends so you know: → What’s scaling. → What’s declining. → What’s newly launched. (4)AI analysis on you ads to show you: → What changes to make. → Why those changes matter. → The exact time stamps to tweak. It’s like having a creative strategist on-call, 24/7. Except this one works faster. DM my guy Evan Lee for a demo if you're interested and get Q5 ad reports like never before.

Happy New Year! Swipe this ad format 👇 "Shapejack" the holidays. Or as The Ad Professor calls it "Visual Slotting" AKA... Take something your product looks like. And make it look kinda like... Holiday stuff. "Seasonal shapejacking" ✨ You can upload the top performing Meta holiday ads. Throw them into GPT (or your fav AI) Add pics of your top products. And give it the "shapejack" prompt. Have it put your product into a seasonal scene. WITH these: 1. Simple visual hook 2. Clever product placement 3. Seasonal connection 4. Brand tone alignment Try it ❄️

How do you scare a marketer? "Meta Business Suite" 🙈 Help Center Search: "How do I..." Meta: "Here's a great article from 2017" Me: "Ugh it's so outdated. Whatever." ** clicks link ** 404 error Cool cool cool... "Chat with Support" ** clicks ** "We'll get back to you in 43 business days." Even better. "View Documentation" ** clicks ** Screenshots from 4 UIs ago This is fine. Everything is fine. Somewhere at Meta HQ: "Make it so confusing they'll need to hire an agency" "...brilliant" 👋 P.S. What's the hardest part? Share your horror stories below. Let's trauma bond into 2025 y'all ✨

Happy Monday. We’re not sleepy. You're sleepy. Mood: this McDonalds ad. From 🥱💤 to 👀 Such a clever format. Says sooo much with so little. Your best creative doesn't need a ton of text btw. It needs to CONNECT with your audience. Pick one specific emotion to target. And make sure you bring it out. The best ads do this over and over. Just with different emotional triggers. On repeat ♻️ P.S. If LinkedIn was real life: “I'm excited to announce I’m tired…” Can we normalize this please? Here for it. Because that's how I'm feeling... and it's not even 2025 yet. Heeeeelp 😂

AYO marketers who are looking at 2025 job growth opportunities Pay attention 👀 The Creative Strategist role might be just what you're looking for. It's 50% art + 50% science And 100% necessary for brands to succeed in advertising But what does this job do and how can you get one? Well, the Creative Strategist wears a lot of hats but they are: ⭐️ Analyzing ad performance data ⭐️ Coming up with the next big idea to test ⭐️ Writing briefs and holding strategy meetings ⭐️ Translating learnings into actions for content production ⭐️ Tons more If you're feeling like you're ready to take your marketing career to the next level in 2025, well then this might be your next move to work towards. Oh yeah, and salary ranges from 85-150k/yr but that's just the median range (according to Glassdoor). Who knows? It could be a pivot to something even bigger. - - - 📚 P.S. We literally wrote the book on the Creative Strategy career path. Comment "Creative Strategy" and I'll DM you a copy.

How far would you GO for data? 🐪 Try Sarah Levinger's $100M Creative Research playbook: 1️⃣ Emotional Drivers First → Don't start with demographics → Start with emotional responses → What ACTUALLY makes people buy → Map their psychological triggers Her top hack? Use ChatGPT + Reddit: - Feed it Reddit thread URLs - Ask about customer fears - Extract emotional patterns - Find hidden buying triggers 2️⃣ Competitor Research But do it BACKWARDS... → Don't copy what works → Study what they do → Then do the opposite → Your ads = your differentiator Sarah's take: "If you copy competitors, you're fighting for the same brain space." 3️⃣ Pinterest's Hidden Power → Use Trends Dashboard → Click into growing trends → Study demographic splits → Watch modifier patterns Pro tip: Search brand + "professional" vs "casual" You'll see completely different content streams. 4️⃣ SparkToro Depth Dive → Drop your URL → Map podcast networks → Find collaboration targets → Build content bridges The KEY? Look for pattern matches across: - Content consumption - Search behavior  - Social engagement Google mapped a desert with a camel. You can map customer psychology with better tools. Because that last 3% of research? It's what separates good ads from great ones. -- 👀 P.S. Want Sarah's FULL system? Check out our blog for the full deep dive

We looked at 1,249 holiday ads. From the top DTC brands who are analzying over $5B in ad spend per year. The result? Motion's ❄️ Holiday Gifting Ad Collection ❄️ 35+ scroll-stopping, high-performing holiday ads curateed to spark next year's big holiday campaign. **** Here’s a sneak at what's inside: 💎 Mejuri: Simple, elegant, and proof you don’t need a huge budget to make holiday gifting ads work. 🎁 BAGGU: Repositioning their product as sustainable gift wrap? Genius. 🍳 HelloFresh: A gift guide ad that highlights ONE product—for EVERYONE. ♻️ Blueland: Turning laundry detergent into a holiday win (yes, really). These ads are packed with: - Creative bundling ideas. - Emotional storytelling hooks. - Scroll-stopping visuals. **** We curated this to help you: (1) Refresh your creative. (2) Test new angles. (3) Drive conversions. P.S. Want the full collection? 1️⃣ Connect with Travis Tyler. 2️⃣ Comment “HOLIDAY” below. I’ll send it right to your DMs.

Ad hooks that convert? Savannah Sanchez has entered the chat 👀 Not just any hooks... The ones that ACTUALLY drive $MM in sales. 📌 Why these work: (According to Savannah) 1. They pattern match organic content 2. They hook fast (first 3 seconds) 3. They feel native to the platform 4. They create curiosity gaps My fav two of the batch - "If you're googling this you need to..." - "A purchase I was wrong about" - "Wait, you still ___ WHY???" Think about it: Most ads FEEL like ads. But these? They feel like content you'd actually watch. The best hooks do two things: - Stop the scroll - Create investment The investment is KEY. Bc if you don't hook them in 3 seconds. You've already lost them. -- 👋 P.S. What's your fav? Make sure you give Savannah a follow btw!