Mennen's toilet powder
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Mennen's Borated Talcum Toilet Powder, 1898.
Previous owners 1878 - Mennen Company
The Mennen Company was founded in 1878 by Gerhard Heinrich Mennen, an immigrant from Germany. His first product was talcum-based powder, an innovation at the time. The company was originally located in Newark, New Jersey, moving to Morristown, New Jersey in 1953, where it manufactured and sold over-the-counter pharmaceuticals and personal products such as the Skin Bracer, Speed Stick, and Baby Magic products. Lady Speed Stick was a foray into the women's market, and was a huge success due to its shape, which fit a woman's hand, and fragrances. His grandson, G. Mennen Williams, served as Governor of Michigan from 1949-1961.
By Mennen was a successful marketing slogan considering its simplicity. The associated jingle, written by Doug Katsaros, contained just three notes, and ended each television commercial for Mennen products.
The company was led by several generations of the Mennen family before being sold to Colgate in 1992. Today none of the Mennen family is involved in the company or its current parent.
At Harpers Ferry National Historical Park is a giant advertisement painted on the rock face of Maryland Heights. While faded and indistinct today, it reads "Mennen's Borated Talcum Toilet Powder" and was painted between 1903 and 1906.
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