This hype is real! Native shampoo is the best for dry, itchy, oily hair. This shampoo gently cleanses and replenishes moisture, leaving soft healthy shine. They use clean ingredients that let you say bye to dry. Like all Native hair care products, it’s free of sulfates, parabens, silicone, and dye, and it’s vegan and cruelty-free. Lather, sing, rinse, and repeat for happy, hydrated hair. Highly recommend using their conditioner and body wash. Tell me if this hype is real?!