If you are traveling to the Conference from a local destination each day, the conference team recommends taking the DART train to the downtown Pearl Street Station. This train stop is 1/2 block away from the Sheraton Dallas, the host hotel for the conference. You can avoid in/out parking hassles and save money by using DART.
If you are driving, there are numerous (some expensive/some not) options for parking in and around the Sheraton. Be aware that with a conference of more than 5,000 professionals, there are approximately 1,200 drivers (local professionals who are attending the conference) coming in and out of the host hotel on any given day. This means that you will need to allow extra time to get to the conference and to leave, as there will be some waiting involved. (Another reason to take the train, instead!) Carpool with your co-workers, if possible.
The Sheraton offers a discounted rate for self park in the Sheraton garage and valet parking. The Sheraton garage entrance is located off of Olive Street, across from the main entrance to the Sheraton.