2024 Cultural Compass
Digital Marketing Benchmarks to Guide Arts and Cultural Institutions
Dive into findings drawn from digital advertising data from 150+ arts organizations across the United States and Canada in this new study from CI. We focused on the metrics we are asked about the most with compelling data points, like….
81% of advertising dollars are spent on mobile impressions on paid search. This is compared with 71% of advertising dollars spent on desktop impressions in Google Grant accounts.
Only 17% of organizations are using Google’s Performance Max, despite its incredibly strong results
People of all ages are still active on Meta platforms – 51% of users reached with paid Meta content were between the ages of 18 and 44.
…and provide essential context and insights along the way. Don’t wait to download—this free resource will inform your FY25 planning, critical marketing optimizations, and more.
In today’s post-pandemic world, keeping our audiences engaged and organizations financially healthy can feel like an uphill battle. Changing audience behaviors have disrupted traditional marketing strategies, and high churn rates among first-time visitors, subscribers, and donors are slowing revenue growth. But what if there’s a way forward that breaks from the traditional playbook?
In this episode, CI President Priya Iyer Doshi sits down with industry leader Aubrey Bergauer to discuss her new book, Run It Like A Business. Aubrey draws inspiration from outside the arts to rethink how organizations can boost relevance, drive revenue, and better serve our communities. Discover how adapting for-profit strategies for non-profit goals can help move your organization forward.
In this episode, we’ll share never-before-aired insights on how to hold your organization accountable to its mission and goals around representation, access, and equity, from a conversation recorded earlier this year between CI’s VP, Managing Director Christopher Williams and Canton Symphony Orchestra’s Rachel Hagemeier.
In this episode, we’ll help you bridge the gap between the technical side of GA4 and the high-level goals that matter to your organization’s decision-makers. With a few key tips, you’ll be able to show your boss and board members that investing in analytics is not only worthwhile, but actually critical for long-term success.
Governor Ron DeSantis’ recent veto of over $30 million in arts and culture funding is more than just a financial blow to Florida arts organizations—it undermines the social and economic contributions our industry provides. How can we clearly communicate the vital role our organizations play to stakeholders and policymakers?
In this episode, CI’s VP, Managing Director Christopher Williams speaks with Chris Brown, Executive Director of Orlando Family Stage, about how advocates can make a stronger case for arts funding by highlighting the industry’s vital role in boosting local economies, fostering community well-being, and enriching society.
Social media is more than just a content dumping ground. It’s where your organization makes its first impression on potential audiences and fosters relationships with existing fans. Press refresh on your paid and organic social strategies to tap new audiences, drive ticket sales, and cultivate brand loyalty in the season ahead.
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