Genius marketing campaigns

The Ad Professor (@The_AdProfessor) / X

McDonald's billboard design

Joey Guidone's "Intensely Italian" Barilla UK Campaign

We may have new unconventional ways of advertising but print advertising is definitely not dead. Look at these print ads that rolled with modern times!

Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. They just feel uncomfortable to talk about it. Our objective was clear: strengthen brand name awareness for Metamucil, link it to constipation and make the issue of constipation as 'easy to talk about' as possible. Strategic approach: Budget was limited, so we needed bold work to make impact. Secondly, we wanted to stay away from medical or pharmaceutical connotations to keep barriers low. In…

Check out this descriptive and engaging campaign by Indeed.com to represent the gender pay gap. Gender pay gaps are reflected in several different ways - in the number of leadership positions held by women, the salary offered to women for the same work as men, and other factors influencing the economic security of women. Indeed calls out the issue. What do you think of the campaign? #knowinglyselect #breakthebias #jobs #marketing #creative #recruitment #genderequality

The Chip Shop Awards, this year sponsored by Boutique Media, is now open for entries. The Drum catches up with some of 2015's judges to find out what work from previous years they would induct into the Chip Shop Hall of Fame.