Crawling December: HTTP caching

Monday, December 9, 2024

Allow us to cache, pretty please.

As the internet grew over the years, so did how much Google crawls. While Google's crawling infrastructure supports heuristic caching mechanisms, in fact always had, the number of requests that can be returned from local caches has decreased: 10 years ago about 0.026% of the total fetches were cacheable, which is already not that impressive; today that number is 0.017%.

Why is caching important?

Caching is a critical piece of the large puzzle that is the internet. Caching allows pages to load lightning fast on revisits, it saves computing resources and thus also natural resources, and saves a tremendous amount of expensive bandwidth for both the clients and servers.

Especially if you have a large site with rarely-changing content under individual URLs, allowing caching locally may help your site be crawled more efficiently. Google's crawling infrastructure supports heuristic HTTP caching as defined by the HTTP caching standard, specifically through the ETag response- and If-None-Match request header, and the Last-Modified response- and If-Modified-Since request header.

We strongly recommend using ETag because it's less prone to errors and mistakes (the value is not structured unlike the Last-Modified value). And, if you have the option, set them both: the internet will thank you. Maybe.

As for what you consider a change that requires clients to refresh their caches, that's up to you. Our recommendation is that you require a cache refresh on significant changes to your content; if you only updated the copyright date at the bottom of your page, that's probably not significant.

ETag and If-None-Match

Google's crawlers support ETag based conditional requests exactly as defined in the HTTP caching standard. That is, to signal caching preference to Google's crawlers, set the Etag value to any arbitrary ASCII string (usually a hash of the content or version number, but it could also be a piece of the π, up to you) unique to the representation of the content hosted by the accessed URL. For example, if you host different versions of the same content under the same URL (say, mobile and desktop version), each version could have its own unique ETag value.

Google's crawlers that support caching will send the ETag value returned for a previous crawl of that URL in the If-None-Match header. If the ETag value sent by the crawler matches the current value the server generated, your server should return an HTTP 304 (Not modified) status code with no HTTP body. This last bit, no HTTP body, is the important part for a couple reasons:

• your server doesn't have to spend compute resources on actually generating content; that is, you save money
• your server doesn't have to transfer the HTTP body; that is, you save money

On the client side, like a user's browser or Googlebot, the content under that URL is retrieved from the client's internal cache. Because there's no data transfer involved, this happens lightning fast, making users happy and potentially saving some resources for them, too.

Last-Modified and If-Modified-Since

Similarly to ETag, Google's crawlers support Last-Modified based conditional requests, too, exactly as defined in the HTTP Caching standard. This works the same way as ETag from a semantic perspective — an identifier is used to decide whether the resource is cacheable —, and provides the same benefits as ETag on the clients' side.

We have but a couple recommendations if you're using Last-Modified as a caching directive:

1. The date in the Last-Modified header must be formatted according to the HTTP standard. To avoid parsing issues, we recommend using the following date format: "Weekday, DD Mon YYYY HH:MM:SS Timezone". For example, "Fri, 4 Sep 1998 19:15:56 GMT".
2. While not required, consider also setting the max-age field of the Cache-Control header to help crawlers determine when to recrawl the specific URL. Set the value of the max-age field to the expected number of seconds the content will be unchanged. For example, Cache-Control: max-age=94043.

Examples

If you're like me, wrapping my head around how heuristic caching works is challenging, however showing an example of the chain of requests and responses seems to help me. Here are two chains — one for ETag/If-None-Match and one for Last-Modified/If-Modified-Since — to visualize how it's supposed to work:

HTTP/1.1 200 OK
Content-Type: text/plain
Date: Fri, 4 Sep 1998 19:15:50 GMT
ETag: "34aa387-d-1568eb00"
...

HTTP/1.1 200 OK
Content-Type: text/plain
Date: Fri, 4 Sep 1998 19:15:50 GMT
Last-Modified: Fri, 4 Sep 1998 19:15:56 GMT
Cache-Control: max-age=94043
...

GET /hello.world HTTP/1.1
Host: www.example.com
Accept-Language: en, hu
User-Agent: Googlebot/2.1 (+http://www.google.com/bot.html)
If-None-Match: "34aa387-d-1568eb00"
...

GET /hello.world HTTP/1.1
Host: www.example.com
Accept-Language: en, hu
User-Agent: Googlebot/2.1 (+http://www.google.com/bot.html)
If-Modified-Since: Fri, 4 Sep 1998 19:15:56 GMT
...

HTTP/1.1 304 Not Modified
Date: Fri, 4 Sep 1998 19:15:50 GMT
Expires: Fri, 4 Sep 1998 19:15:52 GMT
Vary: Accept-Encoding
If-None-Match: "34aa387-d-1568eb00"
...

HTTP/1.1 304 Not Modified
Date: Fri, 4 Sep 1998 19:15:50 GMT
Expires: Fri, 4 Sep 1998 19:15:51 GMT
Vary: Accept-Encoding
If-Modified-Since: Fri, 4 Sep 1998 19:15:56 GMT
...

If you're in the business of making your users happy and perhaps also want to potentially save a few bucks on your hosting bill, talk to your hosting or CMS provider, or your developers about how to enable HTTP caching for your site. If nothing else, your users will like you a bit more.

If you wanna chat about caching, head to your nearest Search Central help community, and if you have comments about how we're caching, leave feedback on the documentation about caching that we published together with this blog post.

Posted by Gary Illyes