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Foodie.fm was an online shopping service that incorporated grocery shopping and recipe discovery into a social context. The service was available on the web and for a mobile device and could be downloaded for IPhone, Nokia, Android or as a Facebook application. Foodie.fm was referred to as the Facebook for groceries, and described as enabling smart grocery shopping since users personalize their information[1] to receive product and recipe recommendations. Referred to as 'social eatworking' and forecasted as a trend for 2012,[2] users posted and shared shopping ideas, recipes and recommendations with other users on the service.
Type of site | Online shopping |
|---|---|
| Available in | English |
| URL | www |
| Commercial | Yes |
| Registration | Yes |
| Launched | 2009 |
| Current status | Defunct in 2022 |
In June 2022, the Foodie.fi app was shut down, as the S Group replaced it with the S-kaupat app and the S-kaupat.fi website.[3][4][5]
Content
editThe application functioned by recommending recipes and suggesting groceries for the user to buy based on specified preferences. Users could also connect to other users and family members to plan cooking and grocery shopping together by sharing shopping lists. The service was connected to all of the stores in a given grocery chain and connected users to their local store and product inventory. In the United Kingdom, the Foodie.fm product assortment was linked to Tesco through public Tesco API where users could check-out with Tesco.com. In Finland, the company had a cooperation with S Group which is one of the largest retail chains of the Nordic countries with reportedly 44% market share in Finland.[6]
History
editFounded by Kalle Koutajoki, Samuli Mattila, Lauri Arte and Arto Lukkarila in 2009, the service was available in Finland and the United Kingdom as beta. The company was based in Finland but formally launched internationally at Le Web conference in December 2011.[7] As a business model, the company provided a one-to-one channel (personalized marketing) between the retailer and the consumer.
In an interview with CEO Kalle Koutajoki, he emphasized that Foodie.fm was created with internationalization in mind, and that the UK service would have more features such as crowdsourcing and revised commenting to make the service even more personal.[8]
Technology
editFoodie.fm's recommendation system relied on a patent-pending technology which learned from a user's eating and buying habits and suggested groceries and recipes accordingly.[citation needed] The system also took into account user profile settings which specified food allergies, personal budget and dietary restrictions.[citation needed]
References
edit- ^ Tesco signs up for 'Facebook for groceries'
- ^ "Looking ahead: trends 2012". London Evening Standard. Archived from the original on 2012-01-07. Retrieved 2012-01-09.
- ^ "Foodie.fi". Google Play. Retrieved 4 March 2023.
- ^ Tammilehto, Pirkko (14 October 2021). "S-ryhmä lisää vauhtia ruoan verkkokaupassa – Kortteliauto klubijäsenille". Kauppalehti (in Finnish). Retrieved 4 March 2023.
- ^ "Ruoan verkkokauppa kasvaa Turun Osuuskaupan alueella – S-kaupat.fi-palvelussa mukana 17 myymälää" (in Finnish). Turun Osuuskauppa. 11 March 2022. Retrieved 4 March 2023.
- ^ Ontdek de WinstMethode | Eenvoudig online geld verdienen[dead link]
- ^ Wauters, Robin (December 5, 2011). "Eat smarter: Foodie.fm debuts personalized grocery shopping platform. TechCrunch.
- ^ "Interview With Kalle Koutajoki Of Foodie On Developing For Symbian". Archived from the original on 2011-12-19. Retrieved 2012-01-09.