Formulaic Communication in the 21st Century: Difference between revisions

Continual Progression of Entrepreneurism

The study of Entrepreneurism is in continual progression as the business world evolves from the “Industrial age to the Information Age.” ^[1] The Industrial Age refers to “the invention of the printing press heralded the print era in civilization and the beginning of the industrial revolution.”^[2] “The discoveries of the Industrial Revolution brought change to everyday life… industrial-age innovations (such as Flour milling and Railroads) and inventors (such as Thomas Edison) but also for social, political, and economic aspects (such as Child labor).” ^[3] “The Industrial age was the age of agriculture, manufacturing, mining and transport in which business was conducted. The Industrial Age started in the 18th Century and lasted to the 19th Century.

After “Microsoft facilitated the information distribution” entrepreneurism shifted towards the Knowledge Economy. (1992–2002).” ^[1] “Access to this information meant that many advances were hoped for in the business environment.” ^[1] “In many respects, an information age would represent the acceleration (or, to put it differently, intensification) of the characteristics of the industrial age.” ^[4] Unfortunately, “the Industrial Age that was the precursor to the Information Age has left many companies ill-equipped to communicate using the various new technologies.”^[1] For example, “Cisco is by no means a refugee from the industrial revolution, many companies of Cisco’s vintage have been steamrollered by the E-conomy.”^[5] “At the same time, others like Cisco are well on their way to transforming themselves into thorough Net Ready E-businesses.” ^[5] The transformation into the information age gained momentum after 2002 and the new phenomenon has become a global issue because of the newness of technology that the computer age has facilitated.

From 2002 to the present, there is a “paradigm shift to the Information Age”... that is happening; now, online chat rooms, blogs, social media are the new forms of communication amongst Gen Ys. ^[6] “The GenY trend away from email is everywhere, as students opt to use social networking and texting as their primary communication tools.” ^[7] Statistics Canada states that “Information Technology (IT) played a major surge in economic growth and capital formation in both Canada and the US.” Cite error: The <ref> tag has too many names (see the help page). and with the advent of the new technology, education and learning resources were provided for “elementary and secondary schools” Cite error: The <ref> tag has too many names (see the help page). Business education has required new information for its workers. Email, Facebook, LinkedIn and other social media are becoming increasingly necessary components of workplace communication. “Formulaic communication in business is a platform to real communication for the information age where business literacy takes on new dimensions.” ^[8] Workers “live in an exciting world that is changing dramatically every day.” ^[9] “The challenge— especially when it comes to the Internet and Internet security—is in keeping ahead.” ^[9]

The 21st Century has identified new products and new services with the onset of the Internet. “YouTube, Second Life, MySpace or the iPhone may not have heard of these a year ago; but today they dominate the discussion about societal trends and the future of communications.” ^[9] “Microsoft facilitated the information distribution. Access to this information meant that many advances were hoped for in the business environment.” ^[1] “The advent of the Internet as a medium of ecommerce shattered many of the economic principles that guided the industrial age.” ^[10] “Electronic mail – e-mail- is one of the most prevalent technological methods used to send and receive messages in organization.”^[11] “What is more many businesses have not shifted fast enough leaving workers and personnel struggling to keep up…The breakdown of communication is a barrier to productivity in the workplace.” ^[1] “There is some evidence... that groups that make decisions by e-mail are less likely to reach agreement.” ^[11]

Now in the present day, “globalization, technological change, the monumental importance of new ideas, collaboration across disappearing boundaries... what are the repercussions of this tidal wave of new forces?”^[12] As a result of the Internet and the new communication concerns Formulaic Communication arose. Identifying the breakdown of communication based on the changes in the 21st Century with the onset of the Internet, Formulaic Communication addressed these current problems in today’s business society. For example, a phone call is “interaction that is taking place in real time.”^[13] Mail and the phone were the primary modes of communication in the Industrial Age. Today, both webinars and a chat room’s participants interact in groups in real time without seeing one another with advantages of immediate feedback but without visual contact. ^[13] These big groups are in Cyberspace. Some of the participants have unknown identities under the creation of avatars. This is new communication phenomenon that has risen in the last eight years because the Internet is new. Formulaic Communication arose as a result of e-commerce and online entrepreneurism that requires skills to understand web conferencing and online discussions and how the boardroom can convey messages to today’s mix of Baby Boomers and Gen Ys. This recent phenomenon requires new communication skills. In 2009 the information thought turned to Formulaic Communication because it builds on the “hierarchical culture, in which communication in one-way from executives to employees.” ^[14] With the growing mobility in communication and the globalization of communication more awareness of the need to recognize that cultural transmission is necessary in two-way communication. “Formulaic Communication identifies the one-way discussion of ‘I’ and identifies the boss-employee relationship in ‘buy-in’ communication exchanges.”^[15] “CEOs and top managers are competitive by nature and if you can show that the project will put the organization in a better position to win, there is a better chance of acceptance.” ^[16] Solutions for the shift in this new communication alongside the paradigm of the new age of information are what some companies are looking for; some firms recognize that their workforce requires new training programs in order to increase the effectiveness of their communication. “The Book on Formulaic Communication is the leading authority of this new phenomenon.” Cite error: The <ref> tag has too many names (see the help page). This is modern communication over the airways of the Internet.