Customer engagement

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In this article, we'll explore the different aspects of brand engagement, why it's crucial for your business, and how to create a successful brand engagement strategy. The post Brand Engagement: Unlocking Your True Potential is by Stuart and appeared first on Inkbot Design.

This month as we examine the customer experience lifecycle, there's no doubt that we'll ponder the marketer's most pressing, philosophical question -- when does a customer become a customer? Just as the 24-hour news cycle has impacted the way users...

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As a long-time member of the Chief Customer Officer Council, I’m pleased to share the following column by Executive Director Curtis Bingham. The CCO Council fosters new ideas around customer-centric management in the pursuit of better business results. Curtis provides a provocative perspective on customer loyalty and engagement. Share your [...]