Personal marketing

Let's talk about 5 results that my entrepreneurial students and I have achieved by strategically building our personal brands on LinkedIn.

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People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers). Doing so will lead you to more effective online engagement, content design, and sales conversations. The relationship between intent and goals is a very important one. Understanding this…

No money? No problem! Here are five proven ways to successfully market your startup with zero budget and a dash of initiative.

Interested in learning to stack rewards? Here's how one personal finance expert stacks rewards to earn hundreds of dollars a year from her everyday purchases.

Enterprise gamification designers/marketers face a very unique set of challenges. We must advocate for the concept and win budget. We must launch and deploy the technology successfully, usually within extremely condensed timelines. Assuming we make it through these not-insignificant hurdles, we must advocate for our tool-kits in support of the organization’s objectives. Gamification …

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