Fairy Kei (フェアリー系) is a Japanese fashion based on children's popculture from the 80s. As the name suggests, it is characterized by a pastel color palette as well as a fluffy or floaty appearance. When not refering to the fashion on its own, the term "fancy" (ファンシー) is commonly used within Japan to describe its nostalgic aesthetic. Fairy Kei is considered to be a Yume Kawaii style. Fairy Kei visuals include: Conversation hearts Cotton candy Rainbows Unicorns Milkshakes Confetti Polkadots…
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