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The Brand Identity – Graphic Design’s Greatest
“The monogram provides a real personality to the brand,” Co-founders Caroline Carrillo and Ambar Amill Bosco of Caramba Agency tell us, detailing their inviting, charismatic brand for Underdays, and its fluid, all-inclusive logomark. Opting for an unapologetically contemporary aesthetic – rife with organic forms and vibrant hues – the resulting identity represents “the diversity and uniqueness of everyone,” corresponding with the London-based underwear brand’s inclusive intentions.