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評估電子商務

電子商務可評估使用者在購物過程中與產品的互動，包括產品 (商品) 清單瀏覽次數、產品清單點擊次數、查看產品詳細資料、將產品加入購物車、啟動結帳程序、購買和退款等互動。

如要進一步瞭解如何導入電子商務網站應用程式，請參閱「Google Analytics 電子商務」一文。

事前準備

請確認您已設定專案，並能按照「開始使用 Analytics」一文的說明存取 Analytics。電子商務評估功能需要將 Firebase 專案連結至 Analytics 帳戶，且應用程式必須安裝 Android SDK 17.3.0 以上版本或 iOS 6.20.0 以上版本。

實作

以電子商務來說，一般實務上會評估下列動作：

這些動作的核心就是產品。產品可做為一系列項目進行檢測，並新增至規定的電子商務事件。除了規定的參數外，您最多可以在項目陣列中加入 27 個自訂參數。

以下範例說明如何建立在本指南中參照的項目陣列。

Swift

注意：這項 Firebase 產品不適用於 macOS 目標。

// A pair of jeggings
var jeggings: [String: Any] = [
  AnalyticsParameterItemID: "SKU_123",
  AnalyticsParameterItemName: "jeggings",
  AnalyticsParameterItemCategory: "pants",
  AnalyticsParameterItemVariant: "black",
  AnalyticsParameterItemBrand: "Google",
  AnalyticsParameterPrice: 9.99,
]

// A pair of boots
var boots: [String: Any] = [
  AnalyticsParameterItemID: "SKU_456",
  AnalyticsParameterItemName: "boots",
  AnalyticsParameterItemCategory: "shoes",
  AnalyticsParameterItemVariant: "brown",
  AnalyticsParameterItemBrand: "Google",
  AnalyticsParameterPrice: 24.99,
]

// A pair of socks
var socks: [String: Any] = [
  AnalyticsParameterItemID: "SKU_789",
  AnalyticsParameterItemName: "ankle_socks",
  AnalyticsParameterItemCategory: "socks",
  AnalyticsParameterItemVariant: "red",
  AnalyticsParameterItemBrand: "Google",
  AnalyticsParameterPrice: 5.99,
]ViewController.swift

Objective-C

注意：這項 Firebase 產品不適用於 macOS 目標。

// A pair of jeggings
NSMutableDictionary *jeggings = [@{
  kFIRParameterItemID: @"SKU_123",
  kFIRParameterItemName: @"jeggings",
  kFIRParameterItemCategory: @"pants",
  kFIRParameterItemVariant: @"black",
  kFIRParameterItemBrand: @"Google",
  kFIRParameterPrice: @9.99,
} mutableCopy];

// A pair of boots
NSMutableDictionary *boots = [@{
  kFIRParameterItemID: @"SKU_456",
  kFIRParameterItemName: @"boots",
  kFIRParameterItemCategory: @"shoes",
  kFIRParameterItemVariant: @"brown",
  kFIRParameterItemBrand: @"Google",
  kFIRParameterPrice: @24.99,
} mutableCopy];

// A pair of socks
NSMutableDictionary *socks = [@{
  kFIRParameterItemID: @"SKU_789",
  kFIRParameterItemName: @"ankle_socks",
  kFIRParameterItemCategory: @"socks",
  kFIRParameterItemVariant: @"red",
  kFIRParameterItemBrand: @"Google",
  kFIRParameterPrice: @5.99,
} mutableCopy];AnalyticsHelper.m

Kotlin+KTX

val itemJeggings = Bundle().apply {
    putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_123")
    putString(FirebaseAnalytics.Param.ITEM_NAME, "jeggings")
    putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "pants")
    putString(FirebaseAnalytics.Param.ITEM_VARIANT, "black")
    putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google")
    putDouble(FirebaseAnalytics.Param.PRICE, 9.99)
}

val itemBoots = Bundle().apply {
    putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_456")
    putString(FirebaseAnalytics.Param.ITEM_NAME, "boots")
    putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "shoes")
    putString(FirebaseAnalytics.Param.ITEM_VARIANT, "brown")
    putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google")
    putDouble(FirebaseAnalytics.Param.PRICE, 24.99)
}

val itemSocks = Bundle().apply {
    putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_789")
    putString(FirebaseAnalytics.Param.ITEM_NAME, "ankle_socks")
    putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "socks")
    putString(FirebaseAnalytics.Param.ITEM_VARIANT, "red")
    putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google")
    putDouble(FirebaseAnalytics.Param.PRICE, 5.99)
}MainActivity.kt

Java

Bundle itemJeggings = new Bundle();
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_123");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_NAME, "jeggings");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "pants");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_VARIANT, "black");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google");
itemJeggings.putDouble(FirebaseAnalytics.Param.PRICE, 9.99);

Bundle itemBoots = new Bundle();
itemBoots.putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_456");
itemBoots.putString(FirebaseAnalytics.Param.ITEM_NAME, "boots");
itemBoots.putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "shoes");
itemBoots.putString(FirebaseAnalytics.Param.ITEM_VARIANT, "brown");
itemBoots.putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google");
itemBoots.putDouble(FirebaseAnalytics.Param.PRICE, 24.99);

Bundle itemSocks = new Bundle();
itemSocks.putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_789");
itemSocks.putString(FirebaseAnalytics.Param.ITEM_NAME, "ankle_socks");
itemSocks.putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "socks");
itemSocks.putString(FirebaseAnalytics.Param.ITEM_VARIANT, "red");
itemSocks.putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google");
itemSocks.putDouble(FirebaseAnalytics.Param.PRICE, 5.99);MainActivity.java

Web

// A pair of jeggings
const item_jeggings = {
  item_id: 'SKU_123',
  item_name: 'jeggings',
  item_category: 'pants',
  item_variant: 'black',
  item_brand: 'Google',
  price: 9.99
};

// A pair of boots
const item_boots = {
  item_id: 'SKU_456',
  item_name: 'boots',
  item_category: 'shoes',
  item_variant: 'brown',
  item_brand: 'Google',
  price: 24.99
};

// A pair of socks
const item_socks = {
  item_id: 'SKU_789',
  item_name: 'ankle_socks',
  item_category: 'socks',
  item_variant: 'red',
  item_brand: 'Google',
  price: 5.99
};analytics_ecommerce_items.js

Web

// A pair of jeggings
const item_jeggings = {
  item_id: 'SKU_123',
  item_name: 'jeggings',
  item_category: 'pants',
  item_variant: 'black',
  item_brand: 'Google',
  price: 9.99
};

// A pair of boots
const item_boots = {
  item_id: 'SKU_456',
  item_name: 'boots',
  item_category: 'shoes',
  item_variant: 'brown',
  item_brand: 'Google',
  price: 24.99
};

// A pair of socks
const item_socks = {
  item_id: 'SKU_789',
  item_name: 'ankle_socks',
  item_category: 'socks',
  item_variant: 'red',
  item_brand: 'Google',
  price: 5.99
};ecommerce.js

Dart

// A pair of jeggings
final jeggings = AnalyticsEventItem(
    itemId: "SKU_123",
    itemName: "jeggings",
    itemCategory: "pants",
    itemVariant: "black",
    itemBrand: "Google",
    price: 9.99,
);

// A pair of boots
final boots = AnalyticsEventItem(
    itemId: "SKU_456",
    itemName: "boots",
    itemCategory: "shoes",
    itemVariant: "brown",
    itemBrand: "Google",
    price: 24.99,
);

// A pair of socks
final socks = AnalyticsEventItem(
    itemId: "SKU_789",
    itemName: "ankle_socks",
    itemCategory: "socks",
    itemVariant: "red",
    itemBrand: "Google",
    price: 5.99,
);

從清單中選取產品

當使用者看到結果清單時，請記錄 view_item_list 事件，其中包含包含顯示產品的 items 陣列參數。

Swift

注意：這項 Firebase 產品不適用於 macOS 目標。

// Add item indexes
jeggings[AnalyticsParameterIndex] = 1
boots[AnalyticsParameterIndex] = 2
socks[AnalyticsParameterIndex] = 3

// Prepare ecommerce parameters
var itemList: [String: Any] = [
  AnalyticsParameterItemListID: "L001",
  AnalyticsParameterItemListName: "Related products",
]

// Add items array
itemList[AnalyticsParameterItems] = [jeggings, boots, socks]

// Log view item list event
Analytics.logEvent(AnalyticsEventViewItemList, parameters: itemList)ViewController.swift

Objective-C

注意：這項 Firebase 產品不適用於 macOS 目標。

// Add item indexes
jeggings[kFIRParameterIndex] = @1;
boots[kFIRParameterIndex] = @2;
socks[kFIRParameterIndex] = @3;

// Prepare ecommerce parameters
NSMutableDictionary *itemList = [@{
  kFIRParameterItemListID: @"L001",
  kFIRParameterItemListName: @"Related products",
} mutableCopy];

// Add items array
itemList[kFIRParameterItems] = @[jeggings, boots, socks];

// Log view item list event
[FIRAnalytics logEventWithName:kFIREventViewItemList parameters:itemList];AnalyticsHelper.m

Kotlin+KTX

val itemJeggingsWithIndex = Bundle(itemJeggings).apply {
    putLong(FirebaseAnalytics.Param.INDEX, 1)
}
val itemBootsWithIndex = Bundle(itemBoots).apply {
    putLong(FirebaseAnalytics.Param.INDEX, 2)
}
val itemSocksWithIndex = Bundle(itemSocks).apply {
    putLong(FirebaseAnalytics.Param.INDEX, 3)
}

firebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_ITEM_LIST) {
    param(FirebaseAnalytics.Param.ITEM_LIST_ID, "L001")
    param(FirebaseAnalytics.Param.ITEM_LIST_NAME, "Related products")
    param(
        FirebaseAnalytics.Param.ITEMS,
        arrayOf(itemJeggingsWithIndex, itemBootsWithIndex, itemSocksWithIndex),
    )
}MainActivity.kt

Java

Bundle itemJeggingsWithIndex = new Bundle(itemJeggings);
itemJeggingsWithIndex.putLong(FirebaseAnalytics.Param.INDEX, 1);

Bundle itemBootsWithIndex = new Bundle(itemBoots);
itemBootsWithIndex.putLong(FirebaseAnalytics.Param.INDEX, 2);

Bundle itemSocksWithIndex = new Bundle(itemSocks);
itemSocksWithIndex.putLong(FirebaseAnalytics.Param.INDEX, 3);

Bundle viewItemListParams = new Bundle();
viewItemListParams.putString(FirebaseAnalytics.Param.ITEM_LIST_ID, "L001");
viewItemListParams.putString(FirebaseAnalytics.Param.ITEM_LIST_NAME, "Related products");
viewItemListParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemJeggingsWithIndex, itemBootsWithIndex, itemSocksWithIndex});
mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_ITEM_LIST, viewItemListParams);MainActivity.java

Web

import { getAnalytics, logEvent } from "firebase/analytics";

// Prepare ecommerce params
const params1 = {
  item_list_id: 'L001',
  item_list_name: 'Related products',
  items: [item_jeggings, item_boots, item_socks]
};

// Log event
const analytics = getAnalytics();
logEvent(analytics, 'view_item_list', params1);analytics_ecommerce_view_item_list.js

Web

// Prepare ecommerce params
const params1 = {
  item_list_id: 'L001',
  item_list_name: 'Related products',
  items: [item_jeggings, item_boots, item_socks]
};

// Log event
firebase.analytics().logEvent(firebase.analytics.EventName.VIEW_ITEM_LIST, params1);ecommerce.js

Dart

await FirebaseAnalytics.instance.logViewItemList(
    itemListId: "L001",
    itemListName: "Related products",
    items: [jeggings, boots, socks],
);

使用者從清單中選取特定產品後，請在 items 陣列參數中，記錄含有所選產品的 select_item 事件。

Swift

注意：這項 Firebase 產品不適用於 macOS 目標。

// Prepare ecommerce parameters
var selectedItem: [String: Any] = [
  AnalyticsParameterItemListID: "L001",
  AnalyticsParameterItemListName: "Related products",
]

// Add items array
selectedItem[AnalyticsParameterItems] = [jeggings]

// Log select item event
Analytics.logEvent(AnalyticsEventSelectItem, parameters: selectedItem)ViewController.swift

Objective-C

注意：這項 Firebase 產品不適用於 macOS 目標。

// Prepare ecommerce parameters
NSMutableDictionary *selectedItem = [@{
  kFIRParameterItemListID: @"L001",
  kFIRParameterItemListName: @"Related products",
} mutableCopy];

// Add items array
selectedItem[kFIRParameterItems] = @[jeggings];

// Log select item event
[FIRAnalytics logEventWithName:kFIREventSelectItem parameters:selectedItem];AnalyticsHelper.m

Kotlin+KTX

firebaseAnalytics.logEvent(FirebaseAnalytics.Event.SELECT_ITEM) {
    param(FirebaseAnalytics.Param.ITEM_LIST_ID, "L001")
    param(FirebaseAnalytics.Param.ITEM_LIST_NAME, "Related products")
    param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggings))
}MainActivity.kt

Java

Bundle selectItemParams = new Bundle();
selectItemParams.putString(FirebaseAnalytics.Param.ITEM_LIST_ID, "L001");
selectItemParams.putString(FirebaseAnalytics.Param.ITEM_LIST_NAME, "Related products");
selectItemParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemJeggings});
mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.SELECT_ITEM, selectItemParams);MainActivity.java

Web

import { getAnalytics, logEvent } from "firebase/analytics";

// Prepare ecommerce event params
const params2 = {
  item_list_id: 'L001',
  item_list_name: 'Related products',
  items: [item_jeggings]
};

// Log event
const analytics = getAnalytics();
logEvent(analytics, 'select_item', params2);analytics_ecommerce_select_item.js

Web

// Prepare ecommerce event params
const params2 = {
  item_list_id: 'L001',
  item_list_name: 'Related products',
  items: [item_jeggings]
};

// Log event
firebase.analytics().logEvent(firebase.analytics.EventName.SELECT_ITEM, params2);ecommerce.js

Dart

await FirebaseAnalytics.instance.logSelectItem(
    itemListId: "L001",
    itemListName: "Related products",
    items: [jeggings],
);

查看產品詳細資料

如要評估產品詳細資料的瀏覽次數，請在使用者查看產品詳細資料畫面時記錄 view_item 事件。

Swift

注意：這項 Firebase 產品不適用於 macOS 目標。

// Prepare ecommerce parameters
var productDetails: [String: Any] = [
  AnalyticsParameterCurrency: "USD",
  AnalyticsParameterValue: 9.99
]

// Add items array
productDetails[AnalyticsParameterItems] = [jeggings]

// Log view item event
Analytics.logEvent(AnalyticsEventViewItem, parameters: productDetails)ViewController.swift

Objective-C

注意：這項 Firebase 產品不適用於 macOS 目標。

// Prepare ecommerce parameters
NSMutableDictionary *productDetails = [@{
  kFIRParameterCurrency: @"USD",
  kFIRParameterValue: @9.99
} mutableCopy];

// Add items array
productDetails[kFIRParameterItems] = @[jeggings];

// Log view item event
[FIRAnalytics logEventWithName:kFIREventViewItem parameters:productDetails];AnalyticsHelper.m

Kotlin+KTX

firebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_ITEM) {
    param(FirebaseAnalytics.Param.CURRENCY, "USD")
    param(FirebaseAnalytics.Param.VALUE, 9.99)
    param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggings))
}MainActivity.kt

Java

Bundle viewItemParams = new Bundle();
viewItemParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD");
viewItemParams.putDouble(FirebaseAnalytics.Param.VALUE, 9.99);
viewItemParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemJeggings});

mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_ITEM, viewItemParams);MainActivity.java

Web

import { getAnalytics, logEvent } from "firebase/analytics";

// Prepare ecommerce event params
const params3 = {
  currency: 'USD',
  value: 9.99,
  items: [item_jeggings]
};

// Log event
const analytics = getAnalytics();
logEvent(analytics, 'view_item', params3);analytics_ecommerce_view_item_details.js

Web

  // Prepare ecommerce event params
  const params3 = {
    currency: 'USD',
    value: 9.99,
    items: [item_jeggings]
  };

// Log event
firebase.analytics().logEvent(firebase.analytics.EventName.VIEW_ITEM, params3);ecommerce.js

Dart

await FirebaseAnalytics.instance.logViewItem(
    currency: 'USD',
    value: 9.99,
    items: [jeggings],
);

將產品加入/移出購物車

請分別記錄 add_to_wishlist 或 add_to_cart 事件，並在 items 陣列參數中加入相關產品，以評估產品是否已加入願望清單或購物車。

Swift

注意：這項 Firebase 產品不適用於 macOS 目標。

// Specify order quantity
jeggings[AnalyticsParameterQuantity] = 2

// Prepare item detail params
var itemDetails: [String: Any] = [
  AnalyticsParameterCurrency: "USD",
  AnalyticsParameterValue: 19.98
]

// Add items
itemDetails[AnalyticsParameterItems] = [jeggings]

// Log an event when product is added to wishlist
Analytics.logEvent(AnalyticsEventAddToWishlist, parameters: itemDetails)

// Log an event when product is added to cart
Analytics.logEvent(AnalyticsEventAddToCart, parameters: itemDetails)ViewController.swift

Objective-C

注意：這項 Firebase 產品不適用於 macOS 目標。

// Specify order quantity
jeggings[kFIRParameterQuantity] = @2;

// Prepare item detail params
NSMutableDictionary *itemDetails = [@{
  kFIRParameterCurrency: @"USD",
  kFIRParameterValue: @19.98
} mutableCopy];

// Add items
itemDetails[kFIRParameterItems] = @[jeggings];

// Log an event when product is added to wishlist
[FIRAnalytics logEventWithName:kFIREventAddToWishlist parameters:itemDetails];

// Log an event when product is added to cart
[FIRAnalytics logEventWithName:kFIREventAddToCart parameters:itemDetails];AnalyticsHelper.m

Kotlin+KTX

val itemJeggingsWishlist = Bundle(itemJeggings).apply {
    putLong(FirebaseAnalytics.Param.QUANTITY, 2)
}

firebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_TO_WISHLIST) {
    param(FirebaseAnalytics.Param.CURRENCY, "USD")
    param(FirebaseAnalytics.Param.VALUE, 2 * 9.99)
    param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsWishlist))
}MainActivity.kt

Java

Bundle itemJeggingsWishlist = new Bundle(itemJeggings);
itemJeggingsWishlist.putLong(FirebaseAnalytics.Param.QUANTITY, 2);

Bundle addToWishlistParams = new Bundle();
addToWishlistParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD");
addToWishlistParams.putDouble(FirebaseAnalytics.Param.VALUE, 2 * 9.99);
addToWishlistParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemJeggingsWishlist});

mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_TO_WISHLIST, addToWishlistParams);MainActivity.java

Web

import { getAnalytics, logEvent } from "firebase/analytics";

// Specify order quantity
const item_jeggings_quantity = {
  ...item_jeggings,
  quantity: 2
};

// Prepare ecommerce bundle
const params4 = {
  currency: 'USD',
  value: 19.98,
  items: [item_jeggings_quantity]
};

// Log event when a product is added to a wishlist
const analytics = getAnalytics();
logEvent(analytics, 'add_to_wishlist', params4);

// Log event when a product is added to the cart
logEvent(analytics, 'add_to_cart', params4);analytics_ecommerce_add_cart.js

Web

// Specify order quantity
const item_jeggings_quantity = {
  ...item_jeggings,
  quantity: 2
};

// Prepare ecommerce bundle
const params4 = {
  currency: 'USD',
  value: 19.98,
  items: [item_jeggings_quantity]
};

// Log event when a product is added to a wishlist
firebase.analytics().logEvent(firebase.analytics.EventName.ADD_TO_WISHLIST, params4);

// Log event when a product is added to the cart
firebase.analytics().logEvent(firebase.analytics.EventName.ADD_TO_CART, params4);ecommerce.js

Dart

final jeggingsWithQuantity = AnalyticsEventItem(
    itemId: jeggings.itemId,
    itemName: jeggings.itemName,
    itemCategory: jeggings.itemCategory,
    itemVariant: jeggings.itemVariant,
    itemBrand: jeggings.itemBrand,
    price: jeggings.price,
    quantity: 2,
);
await FirebaseAnalytics.instance.logAddToWishlist(
    currency: 'USD',
    value: 19.98,
    items: [jeggingsWithQuantity],
);
await FirebaseAnalytics.instance.logAddToCart(
    currency: 'USD',
    value: 19.98,
    items: [jeggingsWithQuantity],
);

當使用者之後查看購物車時，請記錄 view_cart 事件，並附上購物車中的所有 items。

Swift

注意：這項 Firebase 產品不適用於 macOS 目標。

// Specify order quantity
jeggings[AnalyticsParameterQuantity] = 2
boots[AnalyticsParameterQuantity] = 1

// Prepare order parameters
var orderParameters: [String: Any] = [
  AnalyticsParameterCurrency: "USD",
  AnalyticsParameterValue: 44.97
]

// Add items array
orderParameters[AnalyticsParameterItems] = [jeggings, boots]

// Log event when cart is viewed
Analytics.logEvent(AnalyticsEventViewCart, parameters: orderParameters)ViewController.swift

Objective-C

注意：這項 Firebase 產品不適用於 macOS 目標。

// Specify order quantity
jeggings[kFIRParameterQuantity] = @2;
boots[kFIRParameterQuantity] = @1;

// Prepare order parameters
NSMutableDictionary *orderParameters = [@{
  kFIRParameterCurrency: @"USD",
  kFIRParameterValue: @44.97
} mutableCopy];

// Add items array
orderParameters[kFIRParameterItems] = @[jeggings, boots];

// Log event when cart is viewed
[FIRAnalytics logEventWithName:kFIREventViewCart parameters:orderParameters];AnalyticsHelper.m

Kotlin+KTX

val itemJeggingsCart = Bundle(itemJeggings).apply {
    putLong(FirebaseAnalytics.Param.QUANTITY, 2)
}
val itemBootsCart = Bundle(itemBoots).apply {
    putLong(FirebaseAnalytics.Param.QUANTITY, 1)
}

firebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_CART) {
    param(FirebaseAnalytics.Param.CURRENCY, "USD")
    param(FirebaseAnalytics.Param.VALUE, 2 * 9.99 + 1 * 24.99)
    param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsCart, itemBootsCart))
}MainActivity.kt

Java

Bundle itemJeggingsCart = new Bundle(itemJeggings);
itemJeggingsCart.putLong(FirebaseAnalytics.Param.QUANTITY, 2);

Bundle itemBootsCart = new Bundle(itemBoots);
itemBootsCart.putLong(FirebaseAnalytics.Param.QUANTITY, 1);

Bundle viewCartParams = new Bundle();
viewCartParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD");
viewCartParams.putDouble(FirebaseAnalytics.Param.VALUE, (2 * 9.99) + (1 * 24.99));
viewCartParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemJeggingsCart, itemBootsCart});

mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_CART, viewCartParams);MainActivity.java

Web

import { getAnalytics, logEvent } from "firebase/analytics";

// Specify order quantity
const item_jeggings_quantity = {
  ...item_jeggings,
  quantity: 2
};

const item_boots_quantity = {
  ...item_boots,
  quantity: 1
};

// Prepare ecommerce params
const params5 = {
  currency: 'USD',
  value: 44.97,
  items: [item_jeggings_quantity, item_boots_quantity]
};

// Log event when the cart is viewed
const analytics = getAnalytics();
logEvent(analytics, 'view_cart', params5);analytics_ecommerce_view_cart.js

Web

// Specify order quantity
const item_jeggings_quantity = {
  ...item_jeggings,
  quantity: 2
};

const item_boots_quantity = {
  ...item_boots,
  quantity: 1
};

// Prepare ecommerce params
const params5 = {
  currency: 'USD',
  value: 44.97,
  items: [item_jeggings_quantity, item_boots_quantity]
};

// Log event when the cart is viewed
firebase.analytics().logEvent(firebase.analytics.EventName.VIEW_CART, params5);ecommerce.js

Dart

await FirebaseAnalytics.instance.logViewCart(
    currency: 'USD',
    value: 19.98,
    items: [jeggingsWithQuantity],
);

如要評估使用者何時從購物車中移除產品，請記錄 remove_from_cart 事件。

Swift

注意：這項 Firebase 產品不適用於 macOS 目標。

// Specify removal quantity
boots[AnalyticsParameterQuantity] = 1

// Prepare params
var removeParams: [String: Any] = [
  AnalyticsParameterCurrency: "USD",
  AnalyticsParameterValue: 24.99
]

// Add items
removeParams[AnalyticsParameterItems] = [boots]

// Log removal event
Analytics.logEvent(AnalyticsEventRemoveFromCart, parameters: removeParams)ViewController.swift

Objective-C

注意：這項 Firebase 產品不適用於 macOS 目標。

// Specify removal quantity
boots[kFIRParameterQuantity] = @1;

// Prepare params
NSMutableDictionary *removeParams = [@{
  kFIRParameterCurrency: @"USD",
  kFIRParameterValue: @24.99
} mutableCopy];

// Add items
removeParams[kFIRParameterItems] = @[boots];

// Log removal event
[FIRAnalytics logEventWithName:kFIREventRemoveFromCart parameters:removeParams];AnalyticsHelper.m

Kotlin+KTX

firebaseAnalytics.logEvent(FirebaseAnalytics.Event.REMOVE_FROM_CART) {
    param(FirebaseAnalytics.Param.CURRENCY, "USD")
    param(FirebaseAnalytics.Param.VALUE, 1 * 24.99)
    param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemBootsCart))
}MainActivity.kt

Java

Bundle removeCartParams = new Bundle();
removeCartParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD");
removeCartParams.putDouble(FirebaseAnalytics.Param.VALUE, (1 * 24.99));
removeCartParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemBootsCart});

mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.REMOVE_FROM_CART, removeCartParams);MainActivity.java

Web

import { getAnalytics, logEvent } from "firebase/analytics";

// Prepare ecommerce params
const params6 = {
  currency: 'USD',
  value: 24.99,
  items: [item_jeggings]
};

// Log event
const analytics = getAnalytics();
logEvent(analytics, 'remove_from_cart', params6);analytics_ecommerce_remove_cart.js

Web

// Prepare ecommerce params
const params6 = {
  currency: 'USD',
  value: 24.99,
  items: [item_jeggings]
};

// Log event
firebase.analytics().logEvent(firebase.analytics.EventName.REMOVE_FROM_CART, params6);ecommerce.js

Dart

final jeggingsWithQuantity = AnalyticsEventItem(
    itemId: jeggings.itemId,
    itemName: jeggings.itemName,
    itemCategory: jeggings.itemCategory,
    itemVariant: jeggings.itemVariant,
    itemBrand: jeggings.itemBrand,
    price: jeggings.price,
    quantity: 1,
);
await FirebaseAnalytics.instance.logRemoveFromCart(
    currency: 'USD',
    value: 9.99,
    items: [jeggingsWithQuantity],
);

啟動結帳程序

如要評估結帳流程中的第一個步驟，請記錄 begin_checkout 事件，其中包含一或多個使用相關欄位定義的 items。在這個階段，您也可以將優待券新增至事件，藉此將優待券新增至整個訂單，或是將優待券新增至 items 陣列中的特定元素，以便套用至特定商品。

Swift

注意：這項 Firebase 產品不適用於 macOS 目標。

// Prepare checkout params
var checkoutParams: [String: Any] = [
  AnalyticsParameterCurrency: "USD",
  AnalyticsParameterValue: 14.98,
  AnalyticsParameterCoupon: "SUMMER_FUN"
];

// Add items
checkoutParams[AnalyticsParameterItems] = [jeggings]

// Log checkout event
Analytics.logEvent(AnalyticsEventBeginCheckout, parameters: checkoutParams)ViewController.swift

Objective-C

注意：這項 Firebase 產品不適用於 macOS 目標。

// Prepare checkout params
NSMutableDictionary *checkoutParams = [@{
  kFIRParameterCurrency: @"USD",
  kFIRParameterValue: @14.98,
  kFIRParameterCoupon: @"SUMMER_FUN"
} mutableCopy];

// Add items
checkoutParams[kFIRParameterItems] = @[jeggings];

// Log checkout event
[FIRAnalytics logEventWithName:kFIREventBeginCheckout parameters:checkoutParams];AnalyticsHelper.m

Kotlin+KTX

firebaseAnalytics.logEvent(FirebaseAnalytics.Event.BEGIN_CHECKOUT) {
    param(FirebaseAnalytics.Param.CURRENCY, "USD")
    param(FirebaseAnalytics.Param.VALUE, 14.98)
    param(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN")
    param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsCart))
}MainActivity.kt

Java

Bundle beginCheckoutParams = new Bundle();
beginCheckoutParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD");
beginCheckoutParams.putDouble(FirebaseAnalytics.Param.VALUE, 14.98);
beginCheckoutParams.putString(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN");
beginCheckoutParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemJeggingsCart});

mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.BEGIN_CHECKOUT, beginCheckoutParams);MainActivity.java

Web

import { getAnalytics, logEvent } from "firebase/analytics";

// Prepare ecommerce params
const params7 = {
  currency: 'USD',
  value: 14.98, // Total Revenue
  coupon: 'SUMMER_FUN',
  items: [item_jeggings]
};

// Log event
const analytics = getAnalytics();
logEvent(analytics, 'begin_checkout', params7);analytics_ecommerce_checkout.js

Web

// Prepare ecommerce params
const params7 = {
  currency: 'USD',
  value: 14.98, // Total Revenue
  coupon: 'SUMMER_FUN',
  items: [item_jeggings]
};

// Log event
firebase.analytics().logEvent(firebase.analytics.EventName.BEGIN_CHECKOUT, params7);ecommerce.js

Dart

await FirebaseAnalytics.instance.logBeginCheckout(
    currency: 'USD',
    value: 15.98,  // Discount applied.
    coupon: "SUMMER_FUN",
    items: [jeggingsWithQuantity],
);

當使用者繼續進行結帳程序並新增運送資訊時，請記錄 add_shipping_info 事件。使用 shipping_tier 參數指定使用者的運送選項，例如「陸運」、「空運」或「次日」。

Swift

注意：這項 Firebase 產品不適用於 macOS 目標。

// Prepare shipping params
var shippingParams: [String: Any] = [
  AnalyticsParameterCurrency: "USD",
  AnalyticsParameterValue: 14.98,
  AnalyticsParameterCoupon: "SUMMER_FUN",
  AnalyticsParameterShippingTier: "Ground"
]

// Add items
shippingParams[AnalyticsParameterItems] = [jeggings]

// Log added shipping info event
Analytics.logEvent(AnalyticsEventAddShippingInfo, parameters: shippingParams)ViewController.swift

Objective-C

注意：這項 Firebase 產品不適用於 macOS 目標。

// Prepare shipping params
NSMutableDictionary *shippingParams = [@{
  kFIRParameterCurrency: @"USD",
  kFIRParameterValue: @14.98,
  kFIRParameterCoupon: @"SUMMER_FUN",
  kFIRParameterShippingTier: @"Ground"
} mutableCopy];

// Add items
shippingParams[kFIRParameterItems] = @[jeggings];

// Log added shipping info event
[FIRAnalytics logEventWithName:kFIREventAddShippingInfo parameters:shippingParams];AnalyticsHelper.m

Kotlin+KTX

firebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_SHIPPING_INFO) {
    param(FirebaseAnalytics.Param.CURRENCY, "USD")
    param(FirebaseAnalytics.Param.VALUE, 14.98)
    param(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN")
    param(FirebaseAnalytics.Param.SHIPPING_TIER, "Ground")
    param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsCart))
}MainActivity.kt

Java

Bundle addShippingParams = new Bundle();
addShippingParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD");
addShippingParams.putDouble(FirebaseAnalytics.Param.VALUE, 14.98);
addShippingParams.putString(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN");
addShippingParams.putString(FirebaseAnalytics.Param.SHIPPING_TIER, "Ground");
addShippingParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemJeggingsCart});

mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_SHIPPING_INFO, addShippingParams);MainActivity.java

Web

import { getAnalytics, logEvent } from "firebase/analytics";

// Prepare ecommerce params
const params8 = {
  currency: 'USD',
  value: 14.98, // Total Revenue
  coupon: 'SUMMER_FUN',
  shipping_tier: 'Ground',
  items: [item_jeggings]
};

// Log event
const analytics = getAnalytics();
logEvent(analytics, 'add_shipping_info', params8);analytics_ecommerce_shipping_info.js

Web

// Prepare ecommerce params
const params8 = {
  currency: 'USD',
  value: 14.98, // Total Revenue
  coupon: 'SUMMER_FUN',
  shipping_tier: 'Ground',
  items: [item_jeggings]
};

// Log event
firebase.analytics().logEvent(firebase.analytics.EventName.ADD_SHIPPING_INFO, params8);ecommerce.js

Dart

await FirebaseAnalytics.instance.logAddShippingInfo(
    currency: 'USD',
    value: 15.98,
    coupon: "SUMMER_FUN",
    shippingTier: "Ground",
    items: [jeggingsWithQuantity],
);

使用者提交付款資訊時記錄 add_payment_info。如適用，請為所選付款方式的事件加入 payment_type。

Swift

注意：這項 Firebase 產品不適用於 macOS 目標。

// Prepare payment params
var paymentParams: [String: Any] = [
  AnalyticsParameterCurrency: "USD",
  AnalyticsParameterValue: 14.98,
  AnalyticsParameterCoupon: "SUMMER_FUN",
  AnalyticsParameterPaymentType: "Visa"
]

// Add items
paymentParams[AnalyticsParameterItems] = [jeggings]

// Log added payment info event
Analytics.logEvent(AnalyticsEventAddPaymentInfo, parameters: paymentParams)ViewController.swift

Objective-C

注意：這項 Firebase 產品不適用於 macOS 目標。

// Prepare payment params
NSMutableDictionary *paymentParams = [@{
  kFIRParameterCurrency: @"USD",
  kFIRParameterValue: @14.98,
  kFIRParameterCoupon: @"SUMMER_FUN",
  kFIRParameterPaymentType: @"Visa"
} mutableCopy];

// Add items
paymentParams[kFIRParameterItems] = @[jeggings];

// Log added payment info event
[FIRAnalytics logEventWithName:kFIREventAddPaymentInfo parameters:paymentParams];AnalyticsHelper.m

Kotlin+KTX

firebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_PAYMENT_INFO) {
    param(FirebaseAnalytics.Param.CURRENCY, "USD")
    param(FirebaseAnalytics.Param.VALUE, 14.98)
    param(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN")
    param(FirebaseAnalytics.Param.PAYMENT_TYPE, "Visa")
    param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsCart))
}MainActivity.kt

Java

Bundle addPaymentParams = new Bundle();
addPaymentParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD");
addPaymentParams.putDouble(FirebaseAnalytics.Param.VALUE, 14.98);
addPaymentParams.putString(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN");
addPaymentParams.putString(FirebaseAnalytics.Param.PAYMENT_TYPE, "Visa");
addPaymentParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemJeggingsCart});

mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_PAYMENT_INFO, addPaymentParams);MainActivity.java

Web

import { getAnalytics, logEvent } from "firebase/analytics";

// Prepare ecommerce params
const params9 = {
  currency: 'USD',
  value: 14.98, // Total Revenue
  coupon: 'SUMMER_FUN',
  payment_type: 'Visa',
  items: [item_jeggings]
};

// Log event
const analytics = getAnalytics();
logEvent(analytics, 'add_payment_info', params9);  analytics_ecommerce_payment_info.js

Web

// Prepare ecommerce params
const params9 = {
  currency: 'USD',
  value: 14.98, // Total Revenue
  coupon: 'SUMMER_FUN',
  payment_type: 'Visa',
  items: [item_jeggings]
};

// Log event
firebase.analytics().logEvent(firebase.analytics.EventName.ADD_PAYMENT_INFO, params9);  ecommerce.js

Dart

await FirebaseAnalytics.instance.logAddPaymentInfo(
    currency: 'USD',
    value: 15.98,
    coupon: "SUMMER_FUN",
    paymentType: "Visa",
    items: [jeggingsWithQuantity],
);

購買或退款

記錄 purchase 事件，並使用相關欄位定義一或多個 items，藉此評估購買交易。

Swift

注意：這項 Firebase 產品不適用於 macOS 目標。

// Prepare purchase params
var purchaseParams: [String: Any] = [
  AnalyticsParameterTransactionID: "T12345",
  AnalyticsParameterAffiliation: "Google Store",
  AnalyticsParameterCurrency: "USD",
  AnalyticsParameterValue: 14.98,
  AnalyticsParameterTax: 2.58,
  AnalyticsParameterShipping: 5.34,
  AnalyticsParameterCoupon: "SUMMER_FUN"
]

// Add items
purchaseParams[AnalyticsParameterItems] = [jeggings]

// Log purchase event
Analytics.logEvent(AnalyticsEventPurchase, parameters: purchaseParams)ViewController.swift

Objective-C

注意：這項 Firebase 產品不適用於 macOS 目標。

// Prepare purchase params
NSMutableDictionary *purchaseParams = [@{
  kFIRParameterTransactionID: @"T12345",
  kFIRParameterAffiliation: @"Google Store",
  kFIRParameterCurrency: @"USD",
  kFIRParameterValue: @14.98,
  kFIRParameterTax: @2.58,
  kFIRParameterShipping: @5.34,
  kFIRParameterCoupon: @"SUMMER_FUN"
} mutableCopy];

// Add items
purchaseParams[kFIRParameterItems] = @[jeggings];

// Log purchase event
[FIRAnalytics logEventWithName:kFIREventPurchase parameters:purchaseParams];AnalyticsHelper.m

Kotlin+KTX

firebaseAnalytics.logEvent(FirebaseAnalytics.Event.PURCHASE) {
    param(FirebaseAnalytics.Param.TRANSACTION_ID, "T12345")
    param(FirebaseAnalytics.Param.AFFILIATION, "Google Store")
    param(FirebaseAnalytics.Param.CURRENCY, "USD")
    param(FirebaseAnalytics.Param.VALUE, 14.98)
    param(FirebaseAnalytics.Param.TAX, 2.58)
    param(FirebaseAnalytics.Param.SHIPPING, 5.34)
    param(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN")
    param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsCart))
}MainActivity.kt

Java

Bundle purchaseParams = new Bundle();
purchaseParams.putString(FirebaseAnalytics.Param.TRANSACTION_ID, "T12345");
purchaseParams.putString(FirebaseAnalytics.Param.AFFILIATION, "Google Store");
purchaseParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD");
purchaseParams.putDouble(FirebaseAnalytics.Param.VALUE, 14.98);
purchaseParams.putDouble(FirebaseAnalytics.Param.TAX, 2.58);
purchaseParams.putDouble(FirebaseAnalytics.Param.SHIPPING, 5.34);
purchaseParams.putString(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN");
purchaseParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemJeggingsCart});

mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.PURCHASE, purchaseParams);MainActivity.java

Web

import { getAnalytics, logEvent } from "firebase/analytics";

// Prepare ecommerce bundle
const params10 = {
  transaction_id: 'T12345',
  affiliation: 'Google Store',
  currency: 'USD',
  value: 14.98, // Total Revenue
  tax: 2.85,
  shipping: 5.34,
  coupon: 'SUMMER_FUN',
  items: [item_jeggings]
};

// Log event
const analytics = getAnalytics();
logEvent(analytics, 'purchase', params10);analytics_ecommerce_purchase.js

Web

// Prepare ecommerce bundle
const params10 = {
  transaction_id: 'T12345',
  affiliation: 'Google Store',
  currency: 'USD',
  value: 14.98, // Total Revenue
  tax: 2.85,
  shipping: 5.34,
  coupon: 'SUMMER_FUN',
  items: [item_jeggings]
};

// Log event
firebase.analytics().logEvent(firebase.analytics.EventName.PURCHASE, params10);ecommerce.js

Dart

await FirebaseAnalytics.instance.logPurchase(
    transactionId: "12345",
    affiliation: "Google Store",
    currency: 'USD',
    value: 15.98,
    shipping: 2.00,
    tax: 1.66,
    coupon: "SUMMER_FUN",
    items: [jeggingsWithQuantity],
);

如要評估退款，請記錄 refund 事件，並指定相關的 transaction_id，以及一或多個使用 item_id 和 quantity 定義的 items (選用)。建議您在 refund 事件中加入商品資訊，以便在 Analytics 中查看商品層級的退款指標。

Swift

注意：這項 Firebase 產品不適用於 macOS 目標。

// Prepare refund params
var refundParams: [String: Any] = [
  AnalyticsParameterTransactionID: "T12345",
  AnalyticsParameterCurrency: "USD",
  AnalyticsParameterValue: 9.99,
]

// (Optional) for partial refunds, define the item ID and quantity of refunded items
let refundedProduct: [String: Any] = [
  AnalyticsParameterItemID: "SKU_123",
  AnalyticsParameterQuantity: 1,
];

// Add items
refundParams[AnalyticsParameterItems] = [refundedProduct]

// Log refund event
Analytics.logEvent(AnalyticsEventRefund, parameters: refundParams)ViewController.swift

Objective-C

注意：這項 Firebase 產品不適用於 macOS 目標。

// Prepare refund params
NSMutableDictionary *refundParams = [@{
  kFIRParameterTransactionID: @"T12345",
  kFIRParameterCurrency: @"USD",
  kFIRParameterValue: @9.99,
} mutableCopy];

// (Optional) for partial refunds, define the item ID and quantity of refunded items
NSDictionary *refundedProduct = @{
  kFIRParameterItemID: @"SKU_123",
  kFIRParameterQuantity: @1,
};

// Add items
refundParams[kFIRParameterItems] = @[refundedProduct];

// Log refund event
[FIRAnalytics logEventWithName:kFIREventRefund parameters:refundParams];AnalyticsHelper.m

Kotlin+KTX

firebaseAnalytics.logEvent(FirebaseAnalytics.Event.REFUND) {
    param(FirebaseAnalytics.Param.TRANSACTION_ID, "T12345")
    param(FirebaseAnalytics.Param.AFFILIATION, "Google Store")
    param(FirebaseAnalytics.Param.CURRENCY, "USD")
    param(FirebaseAnalytics.Param.VALUE, 9.99)

    // (Optional) for partial refunds, define the item ID and quantity of refunded items
    param(FirebaseAnalytics.Param.ITEM_ID, "SKU_123")
    param(FirebaseAnalytics.Param.QUANTITY, 1)

    param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggings))
}MainActivity.kt

Java

Bundle refundParams = new Bundle();
refundParams.putString(FirebaseAnalytics.Param.TRANSACTION_ID, "T12345");
refundParams.putString(FirebaseAnalytics.Param.AFFILIATION, "Google Store");
refundParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD");
refundParams.putDouble(FirebaseAnalytics.Param.VALUE, 9.99);

// (Optional) for partial refunds, define the item ID and quantity of refunded items
refundParams.putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_123");
refundParams.putLong(FirebaseAnalytics.Param.QUANTITY, 1);

refundParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemJeggings});

mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.REFUND, refundParams);MainActivity.java

Web

import { getAnalytics, logEvent } from "firebase/analytics";

// Prepare ecommerce params
const params11 = {
  transaction_id: 'T12345', // Required
  affiliation: 'Google Store',
  currency: 'USD',
  value: 9.99,
  items: []
};

// (Optional) For partial refunds, define the item_id and quantity of refunded items
const refundedProduct = {
  item_id: 'SKU_123', // Required
  quantity: 1 // Required
};

params11.items.push(refundedProduct);

// Log event
const analytics = getAnalytics();
logEvent(analytics, 'refund', params11);analytics_ecommerce_refund.js

Web

// Prepare ecommerce params
const params11 = {
  transaction_id: 'T12345', // Required
  affiliation: 'Google Store',
  currency: 'USD',
  value: 9.99,
  items: []
};

// (Optional) For partial refunds, define the item_id and quantity of refunded items
const refundedProduct = {
  item_id: 'SKU_123', // Required
  quantity: 1 // Required
};

params11.items.push(refundedProduct);

// Log event
firebase.analytics().logEvent(firebase.analytics.EventName.REFUND, params11);ecommerce.js

Dart

await FirebaseAnalytics.instance.logRefund(
    transactionId: "12345",
    affiliation: "Google Store",
    currency: 'USD',
    value: 15.98,
    items: [jeggingsWithQuantity],
);

套用促銷活動

電子商務功能可協助您評估內部宣傳活動的曝光次數和點擊次數，例如用於宣傳特價的橫幅廣告。

促銷活動曝光次數通常會以初始畫面瀏覽次數為基準，方法是使用 items 參數記錄 view_promotion 事件，以指定促銷產品。如要指出使用者點選促銷活動，請記錄 select_promotion 事件，並將該產品做為 item 參數。

Swift

注意：這項 Firebase 產品不適用於 macOS 目標。

// Prepare promotion parameters
var promoParams: [String: Any] = [
  AnalyticsParameterPromotionID: "T12345",
  AnalyticsParameterPromotionName:"Summer Sale",
  AnalyticsParameterCreativeName: "summer2020_promo.jpg",
  AnalyticsParameterCreativeSlot: "featured_app_1",
  AnalyticsParameterLocationID: "HERO_BANNER",
]

// Add items
promoParams[AnalyticsParameterItems] = [jeggings]

// Log event when promotion is displayed
Analytics.logEvent(AnalyticsEventViewPromotion, parameters: promoParams)

// Log event when promotion is selected
Analytics.logEvent(AnalyticsEventSelectPromotion, parameters: promoParams)ViewController.swift

Objective-C

注意：這項 Firebase 產品不適用於 macOS 目標。

// Prepare promotion parameters
NSMutableDictionary *promoParams = [@{
  kFIRParameterPromotionID: @"T12345",
  kFIRParameterPromotionName: @"Summer Sale",
  kFIRParameterCreativeName: @"summer2020_promo.jpg",
  kFIRParameterCreativeSlot: @"featured_app_1",
  kFIRParameterLocationID: @"HERO_BANNER",
} mutableCopy];

// Add items
promoParams[kFIRParameterItems] = @[jeggings];

// Log event when promotion is displayed
[FIRAnalytics logEventWithName:kFIREventViewPromotion parameters:promoParams];

// Log event when promotion is selected
[FIRAnalytics logEventWithName:kFIREventSelectPromotion parameters:promoParams];AnalyticsHelper.m

Kotlin+KTX

val promoParams = Bundle().apply {
    putString(FirebaseAnalytics.Param.PROMOTION_ID, "SUMMER_FUN")
    putString(FirebaseAnalytics.Param.PROMOTION_NAME, "Summer Sale")
    putString(FirebaseAnalytics.Param.CREATIVE_NAME, "summer2020_promo.jpg")
    putString(FirebaseAnalytics.Param.CREATIVE_SLOT, "featured_app_1")
    putString(FirebaseAnalytics.Param.LOCATION_ID, "HERO_BANNER")
    putParcelableArray(FirebaseAnalytics.Param.ITEMS, arrayOf<Parcelable>(itemJeggings))
}

// Promotion displayed
firebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_PROMOTION, promoParams)

// Promotion selected
firebaseAnalytics.logEvent(FirebaseAnalytics.Event.SELECT_PROMOTION, promoParams)MainActivity.kt

Java

Bundle promoParams = new Bundle();
promoParams.putString(FirebaseAnalytics.Param.PROMOTION_ID, "SUMMER_FUN");
promoParams.putString(FirebaseAnalytics.Param.PROMOTION_NAME, "Summer Sale");
promoParams.putString(FirebaseAnalytics.Param.CREATIVE_NAME, "summer2020_promo.jpg");
promoParams.putString(FirebaseAnalytics.Param.CREATIVE_SLOT, "featured_app_1");
promoParams.putString(FirebaseAnalytics.Param.LOCATION_ID, "HERO_BANNER");
promoParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemJeggings});

// Promotion displayed
mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_PROMOTION, promoParams);

// Promotion selected
mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.SELECT_PROMOTION, promoParams);MainActivity.java

Web

import { getAnalytics, logEvent } from "firebase/analytics";

// Prepare ecommerce params
const params12 = {
  promotion_id: 'ABC123',
  promotion_name: 'Summer Sale',
  creative_name: 'summer2020_promo.jpg',
  creative_slot: 'featured_app_1',
  location_id: 'HERO_BANNER',
  items: [item_jeggings]
};

// Log event when a promotion is displayed
const analytics = getAnalytics();
logEvent(analytics, 'view_promotion', params12);

// Log event when a promotion is selected
logEvent(analytics, 'select_promotion', params12);analytics_ecommerce_promotions.js

Web

// Prepare ecommerce params
const params12 = {
  promotion_id: 'ABC123',
  promotion_name: 'Summer Sale',
  creative_name: 'summer2020_promo.jpg',
  creative_slot: 'featured_app_1',
  location_id: 'HERO_BANNER',
  items: [item_jeggings]
};

// Log event when a promotion is displayed
firebase.analytics().logEvent(firebase.analytics.EventName.VIEW_PROMOTION, params12);

// Log event when a promotion is selected
firebase.analytics().logEvent(firebase.analytics.EventName.SELECT_PROMOTION, params12);ecommerce.js

Dart

await FirebaseAnalytics.instance.logViewPromotion(
    promotionId: "SUMMER_FUN",
    promotionName: "Summer Sale",
    creativeName: "summer2020_promo.jpg",
    creativeSlot: "featured_app_1",
    locationId: "HERO_BANNER",
);

await FirebaseAnalytics.instance.logSelectPromotion(
    promotionId: "SUMMER_FUN",
    promotionName: "Summer Sale",
    creativeName: "summer2020_promo.jpg",
    creativeSlot: "featured_app_1",
    locationId: "HERO_BANNER",
);

傳送以商品為範圍的自訂參數

商品範圍自訂參數是指 Google 在電子商務商品的必要或選用參數清單中未納入的參數。您可以使用自訂參數，收集對自家業務有用的商品資訊。

您可以透過應用程式，在商品陣列中傳送最多 27 個以商品為範圍的自訂參數，其中可分別為標準資源和 Analytics 360 資源各設定 10 個及 25 個以商品為範圍的自訂參數。這樣一來，您就能靈活選用更多項參數，而不需要重新標記應用程式。

Swift

注意：這項 Firebase 產品不適用於 macOS 目標。

// A pair of jeggings
var jeggings: [String: Any] = [
  AnalyticsParameterItemID: "SKU_123",
  AnalyticsParameterItemName: "jeggings",
  AnalyticsParameterItemCategory: "pants",
  AnalyticsParameterItemVariant: "black",
  AnalyticsParameterItemBrand: "Google",
  AnalyticsParameterPrice: 9.99,
  AnalyticsParameterItemColor: "blue", // The item-scoped custom parameter
]

Objective-C

注意：這項 Firebase 產品不適用於 macOS 目標。

// A pair of jeggings
NSMutableDictionary *jeggings = [@{
  kFIRParameterItemID: @"SKU_123",
  kFIRParameterItemName: @"jeggings",
  kFIRParameterItemCategory: @"pants",
  kFIRParameterItemVariant: @"black",
  kFIRParameterItemBrand: @"Google",
  kFIRParameterPrice: @9.99,
  kFIRParameterItemColor: @"blue", // The item-scoped custom parameter
} mutableCopy];

Kotlin+KTX

val itemJeggings = Bundle().apply {
  putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_123")
  putString(FirebaseAnalytics.Param.ITEM_NAME, "jeggings")
  putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "pants")
  putString(FirebaseAnalytics.Param.ITEM_VARIANT, "black")
  putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google")
  putDouble(FirebaseAnalytics.Param.PRICE, 9.99)
  putString(FirebaseAnalytics.Param.ITEM_COLOR, "blue") // The item-scoped custom parameter
}

Java

Bundle itemJeggings = new Bundle();
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_123");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_NAME, "jeggings");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "pants");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_VARIANT, "black");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google");
itemJeggings.putDouble(FirebaseAnalytics.Param.PRICE, 9.99);
itemJeggings.putDouble(FirebaseAnalytics.Param.ITEM_COLOR, 9.99); // The item-scoped custom parameter

Web

// A pair of jeggings
const item_jeggings = {
  item_id: 'SKU_123',
  item_name: 'jeggings',
  item_category: 'pants',
  item_variant: 'black',
  item_brand: 'Google',
  price: 9.99,
  item_color: 'blue' // The item-scoped custom parameter
};

Web

// A pair of jeggings
const item_jeggings = {
  item_id: 'SKU_123',
  item_name: 'jeggings',
  item_category: 'pants',
  item_variant: 'black',
  item_brand: 'Google',
  price: 9.99,
  item_color: 'blue' // The item-scoped custom parameter
};

Dart

// A pair of jeggings
final jeggings = AnalyticsEventItem(
    itemId: "SKU_123",
    itemName: "jeggings",
    itemCategory: "pants",
    itemVariant: "black",
    itemBrand: "Google",
    price: 9.99,
    itemColor: "blue", // The item-scoped custom parameter
);