How many logo variations is too many? 🤔 Well, there’s no one answer. At a minimum, a logo suite should have two - a primary and a secondary logo (which could be the horizontal version or even just the icon by itself). With so many different situations where your logo may be placed (website, packaging, printed on a pen, branded shirts, billboards etc) one logo very seldom ever fits every one perfectly and legibly. At a maximum? Well, as long as they can be used and still be identifiable…