Konstantinos Papachristopoulos

Very honored and happy to hold a keynote address on #EffieAwards2024 last week, on behalf of Hellenic Advertisers Association I Σύνδεσμος Διαφημιζομένων Ελλάδος & to be a member of the Judging Committee representing Procter & Gamble. And what a great pleasure it was to hand over the #AgencyoftheYear award to the Best of the Best, Ogilvy! Big congratulations to EDEE & the organizing team, to all the participants and, above all, to all the awarded advertisers & agencies on what is considered to be the most important award of Marketing, as it recognizes & rewards its ‘raison d’être’ – #Marketing that brings #Results, i.e. #Growth. Going through this experience I cannot but also highlight the great need of our industry for #BetterMarketing. When it comes specifically to communication & advertising – what Effie examines – I’d say that this boils down to the need for: 1.      #BraverBriefs (‘’garbage in-garbage out’’ as we say) – that start from braver visions, more ambitious targets, strong strategies, more groundbreaking, human insights, more long-termism in our thinking vs. ‘’launch & leave’’ ad hoc ‘fireworks’. 2.      More #inspirational, #inclusive and #diverse #Teams – ‘at home’ and within our partners externally, so that this transcends to the people we serve ultimately – helping also attract best #talent.    3.      A #Creativity rebirth (‘Creativity is the ‘Oxygen’ of any business’..,and of life I’d say) – with safer spaces for creativity to flourish & more liberty to our teams to bring bold, big #ideas. That’s only when Marketing becomes critically important & keeps a ‘sit on the board’ – because that’s only when Marketing contributes to what matters, i.e. #Results & #Growth; for the #business, the #people & the #community we operate in. Let's unite forces in this mission - it's worth it. Join us also in the #1stBetterMarketingConference organized by Hellenic Advertisers Association I Σύνδεσμος Διαφημιζομένων Ελλάδος in October 1st for more inspiration and action. 

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We are proud to announce that our very own CFO, Panos Kyriakakis has made it to the top 100 CFOs in Greece on the prestigious "CFO100" list for 2024! This recognition is like the Oscars for finance gurus, and Panos has walked away with a golden statue. The "CFO100" list was put together through nominations from the business community via an electronic platform during April-May 2024. It’s a big deal! Panos’s exceptional contributions and leading skills have been crucial to our company’s growth and success. While CFOs might not always steal the spotlight, they're the masterminds behind the scenes, making strategic decisions that keep our financial ship sailing smoothly. We don’t want to boast too much, so other companies get any ideas and try to snatch him away!, but Panos is not only an outstanding CFO, but also a joy to work with and incredibly understanding. Congratulations, Panos, on this well-deserved recognition! Keep rocking the finance world! #CFO100 #Leadership #FinancialManagement #Recognition #BusinessExcellence #Kropteam #powerlist #Finance #Influential

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Statement 👉 #ChangeManagement is the New #Competitive #Advantage. You doubt it?.. Watch my presentation made at the "#HR & #Logistics, the new reality" Conference, held by MENTOR-CHAIN, and find out what are the competitive advantages of companies using change management. Many thanks to ANESTIS MAGKANARIS for giving me this opportunity 🙏 #change #transformation #changeawareness

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Max Greece: Beyond media buying - we are a driving force of innovation and growth. 💡 Our dedication to research & development distinguishes us as a 'Proven Growth Catalyst' for our clients. Sales Optimization through AI and cognitive neuroscience Brand KPIs optimization based on exclusive tracking on the go MAX Attention score in media planning through unique technology #MaxGreece #Innovation #MediaBuying #SalesOptimization #AI #MediaPlanning #AttentionScore

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Marketing is often confused with advertising, but advertising is just one part of the marketing mix. The full mix includes: ✔️Product ✔️Price ✔️Place ✔️Promotion Understanding these principles helps you set the right expectations.🎯 🌐www.digicco.gr 📧hello@digicco.gr 📞 6944263798 #digicco #digitalmarketinggreece #socialmedia #seo #googleads #ppc #blogs #newsletters #marketing #greece #logocreation #branding #facebookads #socialmediamanagement #digitalmarketinggreece #businessgreece

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🚀 Empowering Businesses with #AICCGR! Enterprise Greece SA had a very fruitful meeting with The Association of Asset and Inventory Control Companies in Greece (AICCGR) recently and discussed the association's significant contribution to business growth and better management. ✅ By setting clear standards, the AICCGR member-companies help businesses and organizations optimize resource management and day-to-day operations, enhancing their competitiveness in both local and international markets.   Fostering a culture of control and accountability is essential for sustainable business development and success. 🔗 Learn more http://www.sepae.com.gr #EnterpriseGreece #AICCGR #InventoryManagement #BusinessGrowth #OperationalEfficiency #CertifiedExcellence #AssetManagement #BusinessOptimization

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Building a great brand is never about shortcuts or quick wins. It’s about vision, perseverance and constantly evolving to meet new challenges. That’s why being recognized as one amongst ET Edge Best Brands 2024 is both, a proud and a humbling moment for us at Mikro Grafeio (Beyond Workspaces). This comes on the heels of another incredible milestone, being recognized by Forbes India - DGEMS Select 200. Both honors reflect the dedication, creativity and effort poured into creating a brand that doesn’t just deliver solutions but makes a lasting impact. For over 20 years, I’ve had the opportunity to shape brands across industries; each project highlighting that successful branding is not about chasing trends, it’s about being genuine, understanding the audience and creating meaningful connects. At Mikro Grafeio (Beyond Workspaces) , these principles have guided us as we built a brand rooted in authenticity, innovation and purpose. The recent wins have reaffirmed, that for building a brand that truly stands out: i. Clarity is key: A clear purpose and vision will always resonate. ii. Consistency builds trust: It is about exceeding expectations, every single time. iii. The brand is centered around people: From the team to clients, people define the strength of the brand. So, here’s to building brands that inspire, endure and make a difference. Thank you ET Edge and Forbes India, for these incredible honors and our Management & team for their consistent support always. #ETEdgeBestBrands2024 #ForbesIndiaDGEMSSelect200 #MikroGrafeio #BrandBuilding #LeadershipJourney #BestBrands #Branding

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Proudly announcing our partnership with Lenovo nvisionist the globally recognized Greek company, is joining forces with Lenovo, the world’s No. 1 PC manufacturer and a technology leader. This strategic collaboration marks a new milestone in our journey toward developing cutting-edge solutions powered by Artificial Intelligence (#AI) and Machine Learning (#ML). What does this partnership mean? We’re combining Lenovo’s state-of-the-art hardware and software with nvisionist’s innovative #ICT and #AI solutions. Unlocking new possibilities, from cloud computing and cybersecurity to environmental protection and wind energy optimization technologies. Delivering advanced, efficient applications that meet the needs of businesses and consumers worldwide. Why does it matter? With groundbreaking solutions like nvbird® Bird Detection & Monitoring System®, #nvFirePro, and other state-of-the-art systems powered by AI and Machine Learning, nvisionist has earned top #global #distinctions, including. Recognition by the European Investment Bank as one of Europe’s top 3 most innovative companies. Bronze Medal at the WITSA WORLD CUP for TECH SCALEUPS 2024. This partnership paves the way for new advancements in cutting-edge technology, strengthening our vision for a smarter and more sustainable future. #AddsValueToTheGreenEnergy WindEurope PPC S.A. Global Wind Energy Council (GWEC) United Nations Global Compact DIGITALEUROPE WITSA WCIT 2024 / DigiTec South African Wind Energy Association (SAWEA) SEPE gr Lenovo #sustainability #renewableenergy #cleanenergy #GWO #NOC #GreenTech #AI #Innovation #Biodiversity #WindEnergy #GlobalJourney #SustainableGrowth #MultilingualTeam #GlobalSolutions #SustainableDevelopment #WindEnergy #ppc #GreenTech #WindEnergy #GlobalJourney #GlobalSolutions #ungc #unglobalcompac #energy #experience #event #offshorewind #environmentsustainability #onshorewind #innovationpark #windparks #windturbines #BirdMonitoring #Renewables4All #renewables #WindEurope #windpower #windispower #windfarm #windindustry #renewables #renewableenergy #cleanenergy #climatechange #environment #sustainability #energy #experience #startup #startups #Sustainability #ArtificialIntelligence #MachineLearning #EnvironmentalProtection #InternationalExhibitions #Windaba2024 #CapeTown #GreenEnergy #Sustainability #Innovation #Nvisionist #nvbird #Sponsors #windenergy #teamwork #Collaborations #WindEnergy #RenewableEnergy #TechForGood #SAWEA #FireProtection #Innovation #NVFirePro #Awards #FireSafety #Technology #OpenTV #OraEllados #nvisionist #ESG #Sustainability #Biodiversity #nvbird #EnvironmentalProtection #Innovation #ICT #Sustainability #Partnership #Lenovo #nvisionist

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Grant Thornton Greece wraps up a groundbreaking leadership program with N.E.W.S.® Navigation and FRUIT4GROWTH Leadership Development, enhancing skills and resilience for future leaders. Read the Latest full News - https://lnkd.in/dWQ7-hKJ #LeadershipDevelopment #HRTech #GlobalLeadership #OrganizationalGrowth #ProfessionalServices #LeadershipTraining #InnovationInLeadership #FutureLeaders

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Mr. Thanos Falagas, B2B Marketing, CRM & Channel Management Director at OTE Group, and Dr. George Doukidis, Professor of e-Business at the Athens University of Economics and Business & Founder of the E-Commerce and e-Business Laboratory (ELTRUN), presented the quantitative research, "Digital Readiness of Small and Medium Enterprises in Greece - 2024". This study, conducted by COSMOTE in collaboration with ELTRUN, follows previous editions from 2022 and 2020. The research reveals a 17% increase in the digital readiness index of Greek SMEs (1-50 employees) compared to 2022. It also emphasizes the positive impact of digital technologies on SMEs in three key areas: customer relationship management, effective communication, and enhanced customer experience. #COSMOTE #KalyterosKosmos #SMEs #DigitalTransformation #CustomerExperience #Technology #BusinessInnovation #DigitalReadiness

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GO BEYOND PROOF

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The annual Leadership Convention of the Greek Association of CEOs is happening now! It's an ideal opportunity to network and stay updated on the latest managerial trends. #LeadershipConvention #Networking #ManagementTrends

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#PowerofStorytelling In 2024, advertising transcended its traditional role. It became a powerful medium to inspire, provoke thought, and connect with audiences on a profound level. The best ads of the year harnessed the art of storytelling to create lasting impressions, fostering cultural conversations and driving societal change. From heartwarming narratives to thought-provoking social commentary, these campaigns demonstrated the immense potential of advertising to shape our world. By exploring themes of innovation, sustainability, and human connection, these brands not only captured our attention but also ignited our imaginations. In my latest article, I delve into the #top16 ad campaigns that redefined the industry. Discover how these brands leveraged digital marketing, social media, and content marketing to create impactful stories that resonated with audiences worldwide. Join me on a journey to explore the future of advertising and its potential to inspire positive change. #advertising #marketing #creativity #digitalmarketing #socialmedia #contentmarketing #bestAdsOf2024 https://lnkd.in/dVynGt69

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Calling all family businesses! Join us for the 9th Family Business Forum, hosted by KPMG in Greece, under the theme "Strong Tomorrow - Strong Foundations." This hybrid event will bring together experts and family business leaders to discuss critical topics such as: - Balancing short-term and long-term perspectives in a crisis-ridden world - The role of non-family executives in family businesses - Succession planning - Investing in leadership development - Professionals-Executives and Family Business: Resolving the inherent contradiction - Do family businesses "end" after the third generation? Truth or myth? - The role of personal and corporate branding for the next generation of family businesses - Investing in the development and resilience of family businesses - The importance of risk management and transfer for Family Offices This is a must-attend event for anyone involved in a family business. Register today!

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Greece is at a critical juncture, with the economy positioned for long-term growth. In Kathimerini’s “CEOs” special edition, I share my insights on how Greece can build a resilient and forward-looking economy.

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Read about Viktor Getov EMBA's (‘22) journey from hospitality leader to EMBA graduate covered in Forbes Bulgaria. In the article Viktor shares his insights into AUBG's Executive MBA program and how it significantly impacted his career. Find out what motivated Viktor to pursue his EMBA at AUBG, the challenges he faced balancing work and study, and the advantages he gained from the program. From top-tier professors to a vibrant alumni network, Viktor highlights the program's holistic approach to education and professional development. Explore Viktor's EMBA experience and uncover why AUBG's program stands out at the link below. #AUBGEMBA #EMBAAlumni #Forbes

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Net Zero Analytics is proud to be the technical advisor of KOLIOS S.A. | Greek Dairy in their ESG transition strategy - integrating responsible business practices with tradition 🐮 🐄 🐑 🧀 🥛 Forbes Greece April 2024 edition #esgstrategy #sustainabledairy #sustainablefinance

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Happy employees = successful companies. 🙌 Explore the list and discover what sets these workplaces apart.

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