Advertising Horizons: Fuelling Europe's Digital Future.

Dr. Daniel Knapp is Chief Economist at IAB Europe. He is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. Daniel spent 11 years at IHS Markit, latterly as Executive Director for Technology, Media and Telecoms. He was also an associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media. In addition to his role at IAB Europe, he is CSO at Twins Digital, a marketing services company, and partner at Ecuiti, a data science firm.

Alessandra Marinacci is an experienced brand and marketing professional who is currently responsible for all the brands of TIM Group. Before stepping into this position she had responsibilities in the tourism industry as Marketing Director overseeing Club Med brand's relaunch in Southern Europe and Emerging Markets among other projects. In 2015 she joined Puig to manage the flagship brand Paco Rabanne in PUIG and was coordinating all the media activities for the beauty brands of the group including Prada, Jean Paul Gaultier and Valentino. The previous 8 years she had growing responsibilities in the brand marketing team of Red Bull, in Italy and at global level as well. She moved the first step in the brand and marketing sector in P&G after the first work experience in the international institutions as European Economist. Throughout her multiple years in professional positions, she has managed teams across EMEA. Currently, she sits on the board of Telecontact Center, in the Association Historical Archive of Olivetti, Dress For Success, an organization that supports female empowerment, she is also a member of La Carica delle 101, a women's association supporting Italian startups, and a member of the CMO Council Europe Advisory Board.

Sascha Dolling, born in 1979, has been General Manager of Mediaplus Realtime since January 2022 and is primarily responsible for the internationalisation of data-driven advertising for the entire agency group. Based in Hamburg, he leads the development of globally applicable innovative, programmatic and data-driven media solutions.

Until 2021, Sascha Dolling was Senior Ad Tech Sales Manager at Amazon Ads, where he was responsible for sales of Amazon's entire Ad Tech Suite for clients such as Procter & Gamble, L'Oréal and Nestlé. Before that, the media science graduate spent three years at OMD Hamburg as Managing Partner Data Driven Marketing, where he was responsible for the further development of the agency's strategic orientation in programmatic and data-driven advertising. In this role Sascha became Tyto’s “Most Influential German in the Technology Sector 2020” for being the driving force behind the development of an early cookie-less targeting solution.

Until 2017, he was Director Digital Media Optimisation at G+J e|MS, where he was responsible for the entire yield management as well as the development and expansion of programmatic advertising. Further stations were Tchibo, Initiative Media and pilot.

Sascha Dolling, born in 1979, has been General Manager of Mediaplus Realtime since January 2022 and is primarily responsible for the internationalisation of data-driven advertising for the entire agency group. Based in Hamburg, he leads the development of globally applicable innovative, programmatic and data-driven media solutions.

Until 2021, Sascha Dolling was Senior Ad Tech Sales Manager at Amazon Ads, where he was responsible for sales of Amazon's entire Ad Tech Suite for clients such as Procter & Gamble, L'Oréal and Nestlé. Before that, the media science graduate spent three years at OMD Hamburg as Managing Partner Data Driven Marketing, where he was responsible for the further development of the agency's strategic orientation in programmatic and data-driven advertising. In this role Sascha became Tyto’s “Most Influential German in the Technology Sector 2020” for being the driving force behind the development of an early cookie-less targeting solution.

Until 2017, he was Director Digital Media Optimisation at G+J e|MS, where he was responsible for the entire yield management as well as the development and expansion of programmatic advertising. Further stations were Tchibo, Initiative Media and pilot.

Sascha Dolling, born in 1979, has been General Manager of Mediaplus Realtime since January 2022 and is primarily responsible for the internationalisation of data-driven advertising for the entire agency group. Based in Hamburg, he leads the development of globally applicable innovative, programmatic and data-driven media solutions.

Until 2021, Sascha Dolling was Senior Ad Tech Sales Manager at Amazon Ads, where he was responsible for sales of Amazon's entire Ad Tech Suite for clients such as Procter & Gamble, L'Oréal and Nestlé. Before that, the media science graduate spent three years at OMD Hamburg as Managing Partner Data Driven Marketing, where he was responsible for the further development of the agency's strategic orientation in programmatic and data-driven advertising. In this role Sascha became Tyto’s “Most Influential German in the Technology Sector 2020” for being the driving force behind the development of an early cookie-less targeting solution.

Until 2017, he was Director Digital Media Optimisation at G+J e|MS, where he was responsible for the entire yield management as well as the development and expansion of programmatic advertising. Further stations were Tchibo, Initiative Media and pilot.

Anna is an expert in digital advertising, with 10+ years of experience (both on agency and advertiser side). In 2019 she joined Sanofi CHC to accelerate digital transformation and scale Precision Marketing approach. She is responsible for learning agenda & digital best practice roll-out, including Responsible Media. Sanofi CHC is member of Global Alliance of Responsible Media (GARM), Anna took part in working groups discussions on establishing sustainability standards for digital advertising, initiative lead by GARM & Ad Net Zero. Before this role, she has several positions at Dentsu France, fostering her knowledge in Ad-tech & Programmatic buying.

Anna is an expert in digital advertising, with 10+ years of experience (both on agency and advertiser side). In 2019 she joined Sanofi CHC to accelerate digital transformation and scale Precision Marketing approach. She is responsible for learning agenda & digital best practice roll-out, including Responsible Media. Sanofi CHC is member of Global Alliance of Responsible Media (GARM), Anna took part in working groups discussions on establishing sustainability standards for digital advertising, initiative lead by GARM & Ad Net Zero. Before this role, she has several positions at Dentsu France, fostering her knowledge in Ad-tech & Programmatic buying.

Tiernan is a visionary leader with over two decades of experience in the Irish and international marketing drinks industry. He has a passion for digital innovation and is a connected marketer who has always been committed to exploring, understanding, and applying emerging technologies to drive growth, efficiencies, and creativity. With his focus on putting the consumer, customer, and team development at the heart of business, Tiernan is leading Diageo's next-generation data-driven marketing, analytics, and e-commerce initiatives in Ireland and through Diageo's new European digital hub based in Dublin.