Singular

Announcing Hacking Gaming Growth! ❓ 5-part miniseries ❓ Wherever you are ❓ Whenever you want ✴️ More importantly ... TOPICS ... - Mastering the art of creative - Navigating iOS measurement - Scaling: channel (and partner!) diversification - Retargeting & re-engagement - Hybrid monetization ✴️ And MOST importantly ... WHO ... - Jesse Lempiäinen from Geeklab - Niels Beenen from Singular - Kyle West from Mistplay - Brendan O'Connor from Moloco - Matej 🦩 Lancaric from two & a half gamers - Günay Azer from Gamelight - Felix Braberg from EVERYWHERE 😀 - John Koetsier from Singular Hacking Gaming Growth is all about getting an edge on the competition. Maybe it's in creative, where we explore the latest trends and what's hot for 2025. Maybe it's in measurement, where you need just a little different look at the data to make the right optimization choices. Maybe it's in scaling, where you need to think about the right way to test new partners and try new channels. Maybe it's in retargeting, because you know there's gold in those lapsed players. And maybe it's in monetization, where there's just a little more juice you can squeeze from the orange. Wherever your need is, we've built this on-demand video workshop with some of the smartest people in mobile to GIVE YOU THAT EDGE. And to hit 2025 at full stride!

Growth Masterminds LA was a huge success! But it almost didn't happen. We had major fire alerts in Malibu, where we were hosting with partners CleverTap, Sensor Tower, and Remerge. With less than 10 hours to go, the teams figured out a new location, communicated it to all the invitees, and made it happen. Impressive work Susan Kuo and team!

Wow! Fire drill in the hotel. New venue sourced, attendees re-routed. All within 10 hours.

Does influencer marketing scale? It does ... to 8 figures and beyond. But it's not always easy. Scaling influencer marketing isn't the same as scaling programmatic ads. It requires much more hands-on treatment. We recently chatted with Yuliya Gorenko on Growth Masterminds. She's scaled influencer marketing programs to 8 figures, has over a decade of experience, and has worked with over a thousand creators (!!!) Here's the deal: Influencers want to feel special. They want to be valued. They need some hands-on attention. Which means that if you want to scale influencer marketing, you need to plan for how you're going to achieve that. And sometimes it means more people -- or an agency -- to handle it.

Thank you to all who attended our marketing mixer in Mumbai! Naveen, Irrfan ., Shruti and Simi made it happen from the Singular side, and we hosted with great partners CleverTap and Ethinos!

1 year: double-digit millions UA spend Next year: $400 million (!!!) How do you scale UA spend that insanely fast? We're talking about Candy Crush Saga by King, and it's made over $20 billion in lifetime revenue since its launch in 2012. It's still making over $1 billion a year. The key: LTV forecasting. Done right, you can get single-digit accuracy on projections of future revenue. That allows you to spend up to 90% of future earnings BEFORE you've actually received them ... if you can access capital to grow. Check it out: Our own John Koetsier chats about forecasting with Nathan Ceulemans from Kohort in the latest Growth Masterminds. https://lnkd.in/gSVV37xQ

Thrilled to announce that Stephanie Pilon is joining us as our CMO! Her expertise and vision will be instrumental as we take Singular to new heights in 2025. SUPER excited for the journey ahead 🚀💪

Big news! We are extremely happy to announce the appointment of Stephanie Pilon as Singular’s first-ever chief marketing officer! Stephanie is a smart and insightful marketing leader with high-level and well-rounded experience in adtech, mobile, and product management. She built the supply side for LoopMe. Led product and field marketing at Adjust during its period of hyper growth. Built a world-class marketing team at Adecco. We're in a period of fast growth right now, and Stephanie excels at all the things we need to keep marketing strategy and product positioning on track. Welcome to the team!

Happy Thanksgiving! Hope you can take some time off with your family and friends. Wishing all of our American associates, customers, and partners a wonderful and relaxing Thanksgiving holiday.