GroupM's End of Year Forecast is here! 📣 Defying expectations, advertising growth is accelerating, driven by the strength of digital media With an expected increase of 9.5% in 2024, the industry is on track to surpass $1 trillion in total revenue (excluding US political advertising). 🔗See an interactive overview here: https://loom.ly/IcNEXqQ _ #ThisYearNextYear
About us
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
- Website
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http://www.groupm.com/?utm_source=linkedin
External link for GroupM
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York
- Type
- Public Company
- Specialties
- Media Strategy, Media Buying, Data Management, New Media, Analytics, Programmatic, Search Engine Optimisation, Search Engine Marketing, Social Media, Viewability, Brand Safety, Paid Social, Advertising Technology, performance marketing, Content production, Omnichannel marketing, Responsible Investment, Branded entertainment, Paid Search, and Digital Out of Home
Locations
Employees at GroupM
Updates
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👏 Thrilled to celebrate our outstanding achievements at MMA Global's SMARTIES APAC 2024! We're incredibly proud to announce an impressive haul of more than 40 trophies (including the coveted APAC Best in Show 🏆) collectively across several APAC markets and our agencies. A huge thank you to our amazing clients for their continued partnership and trust. We're especially proud to see them recognized as well, with The Coca-Cola Company winning Most Resilient Brand of the Year, Oreo taking home Brand of the Year, and Mondelēz International named Advertiser of the Year, alongside other valued clients. These wins are a shared success, and we're honored to be part of their journeys. This year's SMARTIES APAC also saw Wavemaker India honoured with the Media Agency of the Year title, Wavemaker as Agency Network of the Year, and WPP is honoured Holding Agency Company of the Year! Shaping the next era of media. Every day. EssenceMediacom Mindshare Wavemaker #SMARTIES2024 #Awards
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L'Oréal Korea selected GroupM for its deep expertise in the Korean market coupled with the company’s strategic excellence, media buying power, and leading capabilities in technology and commerce area. The appointment further expands the global relationship between L’Oréal Groupe and GroupM that spans more than 30 markets around the world. Read more about this appointment here: https://loom.ly/pY7C2Zs
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TV is dead. Long live TV. TV continues to be an effective form of advertising, driving nearly half of total advertising payback, according to recent cross-industry Profit Ability 2 study. Despite its effectiveness, the growth rate of TV advertising is slow, with a projected global growth of just 2.4% from 2024 to 2029, significantly slower than the total advertising growth of 6.4%. Learn more in This Year Next Year: https://loom.ly/IcNEXqQ _ #ThisYearNextYear #advertising
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Retail media revenue is set to overtake traditional TV for the first time by 2025. 📈 Despite the rise of retail media, traditional TV still holds significant value. While retail media offers more precise targeting and attribution, the broad reach and established audience trust of TV remain unmatched, as shown by the award winning Profit Ability 2 research. https://lnkd.in/gF_S4C5G #ThisYearNextYear #RetailMedia #TV #commerce
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🛍️ Retail media is anticipated to hit $176.9 billion, overtaking TV and streaming revenues, and comprising 15.9% of total ad spend, according to This Year Next Year. This sector is poised for further expansion, with an 18.2% growth expected in 2024 and a 9.1% annual compound increase projected through 2029. Some strategic shifts shaping the industry: - APAC's dominance with regional giants like Alibaba and Flipkart - North America's growth fueled by proprietary tech investments - EMEA's innovative in-store offerings led by grocers - LATAM's rapid maturity attracting diverse advertisers #ThisYearNextYear
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GroupM reposted this
Proud to announce our partnership with Johnson & Johnson, and welcome this incredible company to the GroupM family. This win demonstrates what happens when we bring together the best in media, data, and technology to solve our clients' most complex challenges. Our platform, our people, and our network empower us to deliver innovative solutions that drive real business outcomes. Congratulations to the incredible CMI Media Group, Compas, and GroupM team members whose dedication made this possible. Johnson & Johnson, we are looking forward to delivering exceptional results together! https://lnkd.in/eQr-byDr
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🚨 Retail media is reshaping the customer experience. With Tesco’s website seeing 27 million visits in September 2024, the opportunity for advertisers to connect with audiences is massive. Our latest report with Raconteur | B Corp™ dives into how retailers and advertisers can balance compelling ads with seamless experiences, harnessing tools like A/B testing, full-funnel strategies, and closed-loop measurement to drive growth while keeping customers coming back. Read the full report to learn more 🔗 https://lnkd.in/gkgzeQ_G #RetailMedia #GroupMUK #CustomerExperience
Unlocking opportunities in retail media - GroupM
groupm.com
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Pureplay digital advertising is not just surviving, it's thriving. Set to dominate the industry, its growth is forecast at 12.4% globally in 2024 and 10.0% in 2025. Additionally, despite predictions of its decline, search advertising is expected to grow 10.1% in 2024 and 7.8% in 2025, primarily driven by Google, Baidu, Bing, and Naver. _ #ThisYearNextYear #digitalmarketing
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Wavemaker Colombia and Sketchers lit up the sky with 200 drones in the Bogotá sky to welcome the holiday season! The team also took over the facade and screen of the Movistar Arena, the main event centre in Colombia, located in the heart of the capital and with traffic of approximately 9 million people per month. A statement campaign, fit for a statement collection. "At Wavemaker, we are convinced that the combination of excellent planning and a client with a strong vision always results in a perfect execution. We make ideas come true! This week, together with Sketchers, we celebrated the start of the end-of-year festivities, with an unforgettable show: more than 200 drones lit up the sky of the capital, reaffirming that Sketchers is the leading brand in comfort and technology."
When we Positively Provoke growth for our clients, sky’s the limit ✨ Wavemaker Colombia and Skechers welcome the holiday season with a show of 200 drones in the Bogotá sky. Additionally, we took over the facade and screen of the Movistar Arena, the main event centre in Colombia, located in the heart of the capital and with traffic of approximately 9 million people per month. A statement campaign, fit for a statement collection. "At Wavemaker, we are convinced that the combination of excellent planning and a client with a strong vision always results in a perfect execution. We make ideas come true! This week, together with Skechers, we celebrated the start of the end-of-year festivities, with an unforgettable show: more than 200 drones lit up the sky of the capital, reaffirming that Skechers is the leading brand in comfort and technology." Luis Marin, Account Manager, Wavemaker Colombia Nice work Wavemaker LATAM 🇨🇴 Shout out to the whole team: Diana Ocampo Tapias, Diana Rocio Pardo Leal, Leonardo Gonzalez Ceballos, Luis Fernando Marín Ramirez, Andrea Ruiz Torres #OOH #Latam #PositiveProvocation