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#HTCaseStudy - Discover How a premium electronics brand achieved 45L impressions with HT One Audience - https://lnkd.in/djD_ETMB Want to learn more about how HT One Audience can elevate your ads? Connect with us here to explore tailored solutions for your business: https://zcmp.in/RD93 Saurabh Sharma | Faiz Rehman | Pavan Arora | MEENAKSHI ARYA | Harshvardhan K. | Harshita Singh #BrandAwareness #MarketingStrategy #SuccessStory

🚀 Innovating the Narrative – A Milestone Collaboration in Print! Today marks another landmark in the world of print advertising with Hindustan Times’ exclusive French Window innovation by our esteemed client, Max Life Insurance, announcing their strategic merger with Axis Bank and their rechristening as Axis Max Life Insurance. This innovative ad campaign isn’t just an announcement—it’s a bold, visual statement, engaging readers in a unique and impactful way. The Pricing Cell under the Leadership of Kumar Manish Boss, Yash Arora Sir & myself as Pricing SPOC worked hand-in-hand with the Media Marketing Team Naresh Yadav Sir and Ad Ops Team to : ✅ Strategize and finalize a pricing structure that aligns with the campaign’s exclusivity and innovation. ✅ Ensure seamless collaboration across departments for flawless execution. ✅ Deliver maximum value for the client while ensuring robust yields for Hindustan Times. Such innovative campaigns underscore the magic of print media in combining creativity with strategic execution to deliver impactful results. Kudos to the entire team for making this campaign a success! Here’s to many more such milestones in the future. 🌟 #HindustanTimes #PrintInnovation #MaxLifeInsurance #AxisMaxLifeInsurance #PricingStrategy #Collaboration #ExcellenceInExecution HT Media Magic of Print Flam Yash Arora Naresh Yadav Debashree Ghosh Swati Sharda HT Media Group

Step into history with HT@100 My Country My Lens—the photography contest of the century! Celebrate India’s timeless beauty through your lens—its vibrant culture, breathtaking landscapes, and incredible people. Exciting prizes await: • Mirrorless Camera, Google Pixel Pro, or GoPro Bundle • Feature in the HT@100 Anniversary Photobook • Exhibit your masterpiece at the HT Leadership Summit 2025 Participate now: https://www.read.ht/Sd9k Praveen Someshwar | Sukumar Ranganathan | Kunal Pradhan | Binoy Prabhakar | Ravi Krishnan | Shashi Shekhar | Puneet Jain | Rajeev Beotra | Samudra B. | Yudhvir Mor | Paras Kaushik | Manhar Kapoor | Avinash Mudaliar | Sandeep Rao | Piyush Gupta | Ramesh Menon | Sonal Kalra | Akhil Gupta | Swati Sharda | Saras Sethi | Jaideep Dahiya | Karthinarayanan Krishnaraj | Saurabh Sharma | Manvi Sehgal | MEENAKSHI ARYA | Tushar Garg | Swapnil Dagur | Vijay Nair | Brinda Kumar | Jagrat Adhikari | Ayushi Gupta | Mayur Raj Singh | Samiksha Churiwal | Ishita Kapoor | Mansi Sharma | Shubhika Gupta | Monika Aggarwal | Pragya Jha | Ratna Sehgal | Harshita Singh | Ashima Chawla #HindustanTimes #HTat100 #MyCountryMyLens

With today’s copy of Hindustan Times, step into the world of Double Bharosa with Axis Axis Max Life Insurance Limited latest print innovation! 💙🎁 This isn’t just a print ad—it’s an experience. A quick scan of the QR code opens the door to a world of double protection, double care, and the solid trust of 99.65% claims paid and ₹1,70,144 crore assets under management. Through this dynamic campaign, readers are reminded that securing their family’s future is now simpler, stronger, and more reliable than ever. 📲 Print comes alive in this campaign, showcasing how it remains a powerful storytelling medium that connects brands with their audiences in meaningful ways. Trust x Creativity = Magic of Print 🪄 Team Madison World - Manoj Singh | Mimi S Deb | Amit Kumar Team HT Media Group - Swati Sharda | Naresh Yadav | Joideep Dasgupta | Debashree Ghosh | Vijay Kumar Team Flam – Shourya Agarwal | Malhar Patil | Rahul Goriya Curious about using print for impactful brand storytelling? Explore possibilities with Hindustan Times here: https://lnkd.in/gMXYvMBD #HTMediaMagicofPrint #Innovation #PrintPower #CreativePartnerships

Union Budget 2024 wasn’t just a big moment for the economy—it was a win for brands too💯 With 136 million users trusting Mint for insights and 329 million page views driving engagement, the numbers spoke for themselves. As we gear up for Union Budget 2025, there’s a new opportunity to connect with an audience that matters. Let’s create impact where it counts. Rajeev Beotra | Samudra B. | Puneet Jain | Rohit Gandhi | Jaideep Dahiya | Karthinarayanan Krishnaraj | Swati Sharda | Saras Sethi | Saurabh Sharma | Kumar Manish | Joideep Dasgupta | Rishi Khanna | Shaily Sardana | MEENAKSHI ARYA | Arabinda Ghosh | Subhash Chand | Avilash Chakraborty | Siddarth Chopra | Chhatra Chhetri | Shobhit Kumar | Naresh Yadav | Atul Sharma | Rajeev Marwaha | Sourav Galhotra | Kaleemuddin Mohammed | Minoti Nelson | Amit Shukla | Prakash Choure | Prashant Sankhe | Prasad Ranadive | Shekar L | Shalini S Lad | Shilpi Thakur #MintUnionBudget #PoweringProgress #BudgetDecoded

National final of parent-child tag team Slurrp’s foodie quiz set for Mumbai on December 15 More informative article - https://lnkd.in/gDebfc8U HT Labs HT Media Group

In a world full of ‘Skip Ad’ buttons, be the ‘Play Next Episode’ kind of content ▶️ Don’t let your brand get skipped! Great content isn’t an interruption; it’s the highlight. Let HT Brand Studio create branded content that turns casual viewers into loyal fans. Download our whitepaper, The Art and Science of Branded Content, for insights on storytelling that captivates and converts. 📘 Grab your free copy here: https://lnkd.in/gqNkEAku Rajeev Beotra | Puneet Jain | Swati Sharda | Saras Sethi | Jaideep Dahiya | Karthinarayanan Krishnaraj | Rohit Gandhi | Saurabh Sharma | Aman Kanjhlia | Abhishek Mehrotra | Roudra Bhattacharya | Rishi Khanna | Shaily Sardana | Shruti Suneja | Vinit Surana | MEENAKSHI ARYA | Harshita Singh | Ratna Sehgal | Ashima Chawla #HTBrandStudio #BrandedContent #CreativeStrategy #BrandBuilding

🎶✨ HT Unwind: A Festival to Remember! 🍴🎤 This weekend, we made magic happen with Hindustan Times Unwind, blending the best of music, food, and energy like never before! Here's what went down: 🎤 20+ incredible artists rocked the stage, including stars like B Praak, Hardy Sandhu, Kanika Kapoor, and MC Square. 👥 35,000+ attendees joined us, creating an electric vibe you had to feel to believe! 🌐 44 Million+ reach showcasing the event’s buzz far and wide. 📹 7 Million+ video views, keeping the rhythm alive online. To everyone who danced, sang, and cheered with us—YOU made it unforgettable! Tell us your favorite moment or who you'd love to see next time. Let’s keep unwinding together! 🎉💃🕺 Hindustan Times HT Media Group #HTUnwind #MusicAndFoodFest #LiveMusic #Entertainment #HindustanTimes

It takes a village to raise a child they say. When a new #fund launches there is an entire engine of people that works behind it day and night - Investments, Sales, Products, Marketing, Digital, Operations, Finance, Compliance and others. And when it is a FIRST OF ITS KIND fund then it just gets even more intense. How to take it to people, what to tell, how to tell. The Aditya Birla Sun Life Conglomerate Fund is a unique #offering, reflective of the legacy of #pioneering moves of our #fundhouse. A power packed combination of #industry leaders who have a proven track record of building thriving #businesses. As for the #campaign, from the time it was conceived, to its final delivery, it has been an exhausting but exhilarating journey. From a vision, to the first early morning phone call, to living this campaign every day for several weeks now through its different legs, it is absolutely incredible to see it reach fruition. Catch us on Mint today with this #marketinginnovation and also our #NFO ads on Economic Times, Business Channels, and on Outdoor ads. The #marketingcampaign is live pan-India. This campaign is all about YOU! It is ordinary people like you and me who have been the driving force for many businesses to become iconic. We don’t often think about it, but the truth is, it is our belief in them that turn #companies into brands. Aditya Birla Sun Life Conglomerate Fund is an opportunity for YOU, to reap the rewards as a #BelieverofIndia and its story, and grow with these #multigenerational business #conglomerates who have been at the forefront of the #India story. So proud of my team Gaurav Mohta, Viren Saparia, Sahil Surve for all the hours we spent to deliver this campaign and the multiple #communication elements created to take the proposition forward. A shout out to captain of the #Marketing ship Ranabir Bose 😎 your conviction was our fuel. Special thanks to members of Aditya Birla Capital Brand team for all their help. Team All About Ideas Solutions Private Limited this wouldn’t have been possible without you and being a partner in creation of this. Thank you very much. Kudos to our #Investment team for this novel fund idea, #fundmanagers Harish Krishnan, CFA and Kunal M. Sangoi, our entire sales force led by Kamayani Aniruddh Nagar who are ensuring this brilliant opportunity reaches different parts of the country effectively, our products team for their contribution and all their inputs, our Compliance team for their dedication and accessibility (we didn’t leave weekends or after hours), Operations, Finance and #TeamMarketing for all the creative thinking to take it to people through its various arms. (Apologies in advance if I missed any dept). The product is now out there. Whatever be its fate, we should be proud of bringing an absolute cracker of a fund to life. #BelieverofIndia #abslmf #NFO A. Balasubramanian Mahesh Patil