Dove beauty campaign

By Emily Rogers, Media Analytics Executive Dove real beauty campaign, personal care campaigns, successful campaigns, Dove Sketches, Dove beauty campaign goal

Dove. Vogue, 2005. This ad fulfills the self- esteem concept. It is made to make the person viewing the ad feel better about themselves by showing them that everyone is beautiful in their own way.

While many companies aimed towards females use models who don't represent the majority of women - whether that be in size, ethnicity, age, etc. - Dove's "Real Beauty" campaign uses real women (never models) to show that beauty comes in many forms. I personally like this because it's refreshing and sets Dove apart as a company.

DOVE — Sophie Green //

To celebrate the 20th anniversary of Real Beauty, Dove aimed to inspire women to feel more positive about their appearance and to broaden the definition of beauty in our society. We decided to create a campaign to transform the fear of wrinkles into a reminder of joy.

As part of a new Positive Beauty vision and strategy, Unilever has announced that it will eliminate the word ‘normal’ from all beauty and personal care brands’ packaging and advertising.

Pin for Later: Dove's New Body-Positive Campaign Will Make You Think Before You Tweet This is the first screen you see in your beauty analysis.

Dove released their pioneering ad, Campaign for Real Beauty 20 years ago. Today, Dove is launching their new campaign ‘The Code’, with a pledge to never use AI to represent real women in any of their advertisements. By showcasing real women, Dove is setting the standard that real beauty is about real people. The most beautiful person you can be, according to Dove, is yourself. Link in our bio to read the full article 🤍✨ • • • • #themodernmusemagazine #themodernmuse #modernmuse…

It is over ten years since Unilever launched the Dove Campaign for Real Beauty. In response to global research showing that only 2 percent of women considered themselves beautiful, the campaign kicked off in 2004 with a series of billboard photographs by Rankin that showed 'real women' (i.e. not models), whose age, ethnicity or body shape transgressed western stereotypes of beauty, all looking gorgeous in their unique ways. The captions aimed to challenge assumptions by offering a choice of…