Headspace branding

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Since its launch more than ten years ago, Headspace has effectively diminished the stigma around mental health and boosted engagement through its friendly and accessible brand. The Headspace app has been downloaded by over 100 million people worldwide, achieving an NPS score of over 60. It has formed partnerships with renowned brands like Starbucks, Sesame Workshop, Netflix, Nike, and Star Wars. Additionally, 73% of the company’s enterprise clients identify the Headspace brand as a major…

Since its launch more than ten years ago, Headspace has effectively diminished the stigma around mental health and boosted engagement through its friendly and accessible brand. The Headspace app has been downloaded by over 100 million people worldwide, achieving an NPS score of over 60. It has formed partnerships with renowned brands like Starbucks, Sesame Workshop, Netflix, Nike, and Star Wars. Additionally, 73% of the company’s enterprise clients identify the Headspace brand as a major…

In this article, we break down the content strategy the generates over 720,000 organic visitors and millions of video views every month.

Take a moment to take a breath. And find some you time with Headspace.

A look into how we made the strategy framework for Headspace.

Headspace on Instagram: "Think of deep breaths like little tokens of love and appreciation for your body and brain, reminding you to stay calm and mindful. 💛"

Headspace is here for you, today and every day. Take a moment to be kind to your mind. Get some Headspace with these free meditations.