At Orchidea Agency, new ideas are always brewing. With a reputation for crafting thoughtful brands in the beauty, fashion and wellness sectors, the Europe-based team have made the decision to hone in on what they do best – repositioning to exclusively focus on clients in these industries. Founder Valeria Shaposhnikova chats with us to share the motivations, challenges, and aspirations behind this move, and what this act of sharpening their direction means for the Ukrainian studio as it hits…
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