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Advertising: Dove
It is over ten years since Unilever launched the Dove Campaign for Real Beauty. In response to global research showing that only 2 percent of women considered themselves beautiful, the campaign kicked off in 2004 with a series of billboard photographs by Rankin that showed 'real women' (i.e. not models), whose age, ethnicity or body shape transgressed western stereotypes of beauty, all looking gorgeous in their unique ways. The captions aimed to challenge assumptions by offering a choice of…
Source: Thinking Through Photography
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