The Lover // Brand Archetypes // The Lover is also called the Enthusiast, Sensualist, Partner, Friend, Romantic, or Hedonist. Lover brands strive for community & connection by promoting intimacy & passion. They’re usually known for their intimacy, seduction, passion, gratitude, and pleasure seeking, so their customers always feel like they love & desire the brand experience. // Find your Brand Archetype now at gofilament.com/what-the-eff-is-a-brand-archetype
