Media shown: High Line billboard, MTA bus kiosk posters, New York Times T Magazine full-page advertisement In 2012 The Rubin Museum of Art contracted an outside agency to rebrand the institution for its tenth anniversary in 2014. Working with the agency and with executive staff of the Museum, I managed the implementation of the new brand and am responsible for interpreting, evolving and applying the brand across channels. I art directed the campaign that launched the new brand…
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