The latest OOH and Digital campaign for Panda's supermarket chain. Our focus here was to combine the coziness of a family gathering and the warmness of the holy month of Ramadan, so we worked to achieve this vision through a creative campaign, in which Panda wanted to hype the opening of its newest branch in the Fifth Settlement. For the campaign's line we used the word play of the tagline "جاية في أي تجمع" to position Panda as a centerpiece of family and friends gatherings.
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