日本 千葉県 柏市 連絡先情報
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Hey, there. Nice to meet you. I'm Chris. I've spent the last decade helping brands…

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職歴 & 学歴

  • Chris Martin Consulting

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資格

ボランティア経験

  • CODE Lancashire グラフィック

    Employer Board Member

    CODE Lancashire

    – 現在 2年5ヶ月

    Education

    CODE Lancashire is an immersive government funded programme to train the next generation of digital talent. As an Employer Board Member, I provide guidance on employment opportunities, sector-specific skills and hiring practices that help shape the curriculum and workshops.

  • Enterprise Nation グラフィック

    Management Mentor

    Enterprise Nation

    – 1年2ヶ月

    Economic Empowerment

    Funded by HM Government and delivered by the Chartered Association of Business Schools, the Help to Grow scheme enables SME leaders to access tailored support, increase productivity, seize investment opportunities and grow their business.

  • Taproot Foundation グラフィック

    Marketing Advisor

    Taproot Foundation

    – 1年2ヶ月

    Economic Empowerment

    Taproot connects business leaders with social change organisations to accelerate access to skills and solve global issues. Through the foundation, I provide pro-bono marketing and management services to non-profits, social enterprises and community-led organisations.

  • One Million Mentors グラフィック

    Youth Mentor

    One Million Mentors

    – 1年5ヶ月

    Education

    One Million Mentors is a community-based mentoring system with one simple aim: to transform society by connecting one million young people with one million opportunities. Through personal, one-to-one mentoring, mentors help young people grow the knowledge, networks, skills and confidence they need to succeed.

  • United Nations Volunteers グラフィック

    General Volunteer

    United Nations Volunteers

    – 2年

    Civil Rights and Social Action

    The United Nations Volunteers (UNV) programme contributes to peace and development through volunteerism worldwide. Volunteers provide specialist support to UN entities, government agencies, public institutions, and civil society organisations.

  • Woodhouse Park Residents Association グラフィック

    Community Treasurer

    Woodhouse Park Residents Association

    – 2年

    Social Services

    The Woodhouse Park Association represents and promotes the interests of all Woodhouse Park residents in Nottingham. The group's mission is to give the residents a voice in community matters and advocate for residents by working in partnership with Nottingham City Council, Nottinghamshire Police and other agencies.

  • Lancaster University Students' Union グラフィック

    Green Lancaster Volunteer

    Lancaster University Students' Union

    – 11ヶ月

    Environment

    The Thought for Food (TFF) group at Lancaster University is dedicated to developing sustainable solutions to agricultural problems. During my time as a founding member, I assisted in the building of a campus food garden, promoted sustainable supply chains and spoke at TEDx LancasterU on the topic of global food security issues.

出版物

  • Establishing a Typology for Stewardship: A Nexus of Opportunity for Organisational and Environmental Management

    Sustainability Nexus Forum

    Stewardship is often conceptualised as a governance practice that is beneficial to the resources under management. However, the broad range of stewardship interpretations and practical applications in a variety of fields has led to a complex landscape of both competing and complementary initiatives. Whilst there has been significant discussion over the role of stewardship as an environmental ethic, there has been little attempt to find the synergies and connections between such activities and…

    Stewardship is often conceptualised as a governance practice that is beneficial to the resources under management. However, the broad range of stewardship interpretations and practical applications in a variety of fields has led to a complex landscape of both competing and complementary initiatives. Whilst there has been significant discussion over the role of stewardship as an environmental ethic, there has been little attempt to find the synergies and connections between such activities and other establishes implementations—such as the pivotal role it plays in organisational management.

    In this paper, we conceptualise a transdisciplinary typology through which the landscape of stewardship initiatives can be understood. Additionally, we summarise the history of stewardship to colour the present day context, and explore the meaning of key differences that arise from the proposed archetypes. Specifically, this includes the varying role of the principal and the effect of the prevailing frame of reference. Finally, we also offer recommendations on developing future stewardship research.

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  • Exploring the Role of Systems Stewardship in Sustainable Policy Outcomes

    9th Annual Asia Pacific Public Policy Network (AP-PPN) Conference

    Stewardship is often conceptualised as a governance practice defined by responsibility to the resources under management. However a broad and conflicting range of sustainability applications have developed. To achieve a co-ordinated and just transition, increasingly driven by stewardship narratives, robust knowledge of how such applications are structured is required.

    In this paper, three heterogeneous forms of stewardship are outlined and two streams of transboundary policy impact are…

    Stewardship is often conceptualised as a governance practice defined by responsibility to the resources under management. However a broad and conflicting range of sustainability applications have developed. To achieve a co-ordinated and just transition, increasingly driven by stewardship narratives, robust knowledge of how such applications are structured is required.

    In this paper, three heterogeneous forms of stewardship are outlined and two streams of transboundary policy impact are introduced. It explores the role of policy in providing integrative frameworks for principal-agent relationships, empowering community governance of place-based resources, and implementing systems stewardship to extend the reach of actions.

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  • The Impact of Behavioural Framing Effects on Research Conversion Rates

    International Journal of Market Research

    The cause-and-effect relationship between incentives and research response rates is well documented. In general, we understand that - mediated by factors such as privacy and difficulty - the greater the compensation offered to participants, the greater propensity for task completion. However, there is little understanding of how the way in which an incentive is communicated impacts results.

    In this initial exploration, panel recruitment messages to Aegon customers were framed according…

    The cause-and-effect relationship between incentives and research response rates is well documented. In general, we understand that - mediated by factors such as privacy and difficulty - the greater the compensation offered to participants, the greater propensity for task completion. However, there is little understanding of how the way in which an incentive is communicated impacts results.

    In this initial exploration, panel recruitment messages to Aegon customers were framed according to one of four known behavioural economic effects. In particular, this study investigates the relative impact of: (1) the endowment effect, (2) loss aversion, (3) social proof, and (4) altruism, against a neutral, informative control.

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講習コース

  • Harvard Online - Digital Transformation

    XDGT090

  • Royal Holloway - Sustainable Circular Economies

    BCSE001

  • SDG Academy - Age of Sustainable Development

    ASD001

  • SDG Academy - Sustainable Macroeconomics

    MSP001

プロジェクト

  • Tokyo University x Springer Nature SDG Symposium 2024

    –

    As a presenter at the 2024 for the Tokyo University x Springer Nature SDG Symposium, I produced the following introduction to my research on global commons stewardship - providing a comprehensive overview of key theoretical developments and practical implications.

  • Local Conference of the Youth Japan

    –

    As a Delegate for the 2023 Local Conference of the Youth (LCOY), I was involved in drafting the National Youth Statement for Japan, which was submitted to COY18 in preparation for the Global Statement delivered at COP28. Specifically, I was a member of the working group on reimagining and transforming economies.

  • Harbour Market Entry and Development

    –

    Harbour is a Web3 neobank that presents a new future for personal finance. During its time as a stealth startup and through early funding rounds, I have advised the founders on go-to market strategy plus developed frameworks for revenue growth and rapid customer acquisition.

  • INBOUND 2022 Media Correspondence

    –

    With the energy of an incubator and the intel of an accelerator, INBOUND is the annual event that takes the best of work - the culture, the innovation, the creativity - and propels it forward for the collective good. As a media correspondent, I reported on key news and presentations, interviewed participants and published engaging summaries from the conference.

  • McGill Productions Growth Strategy

    –

    McGill Productions is a creative video production house with a penchant for telling inspiring stories and visual entertainment. I worked with the agency to develop and implement a marketing-led growth strategy that has opened access to new markets, generated new revenue and accelerated success. Additionally, I worked with the team to strengthen brand and reputation, develop a core positioning, and create a communications plan that delivers on key marketing objectives.

  • Boho Pub Company Customer Acquisition

    –

    The Boho Pub company operates a number of sucessful boutique hotels in the North West of England. I provide expert advice on marketing and growth strategy. This has included developing a successful supplementary proposition as a wedding venue for two locations and providing a route to market strategy that is yielding regular monthly bookings.

    Other areas I have worked across include improving the online web presence for the company's flagship hotel, implementing experience led processes…

    The Boho Pub company operates a number of sucessful boutique hotels in the North West of England. I provide expert advice on marketing and growth strategy. This has included developing a successful supplementary proposition as a wedding venue for two locations and providing a route to market strategy that is yielding regular monthly bookings.

    Other areas I have worked across include improving the online web presence for the company's flagship hotel, implementing experience led processes and broadening the internal reach of customer feedback.

  • Lancaster on Ice Communications

    –

    Lancaster on Ice, supported by Lancaster BID, is an annual event with strategic importance in driving and promoting economic growth throughout the region over the winter months. I have been working on a pro-bono basis with event organisers to develop and deliver an effective communications strategy that builds local awareness of the innaugral 2018 event and drives demand for ticket sales.

  • Printing Plus Digital Transformation

    –

    Printing Plus is a trusted, local supplier of commercial print and design services. The company has served small businesses, academic institutions and corporate clients across Lancashire and Cumbria for over 30 years. I was engaged to audit the firm's incumbent business model and build a digital strategy that could grow revenue through online marketing, sales and operational investments.

  • BBC iPlayer Brand & UX Research

    –

    Conducted a long-term research project for the BBC providing rich insights and managerial recommendations for the development of a new brand strategy aiming to increase the reach of the iPlayer service.

    その他の作成者

  • Marketing Representative

    –

    Lancaster University Representatives provide a two way communication channel between students and staff. I was responsible for bringing concerns of students to the marketing department in addition to attending and contributing to wider inter-departmental meetings.

受賞歴

  • Prolific North Champions & Marketing Finalist

    Prolific North

    The Young Outstanding Contributor to the North award recognises the individuals making the biggest difference to the region's creative and digital sectors, whilst the Marketer of the Year award spotlights strategic and commercial excellence.

  • MR Podcast of the Year Nominee (2021 & 2022)

    Greenbook & Little Bird Marketing

    The MRX Lab Podcast has been nominated for the Little Bird and Greenbook Annual Market Research Podcast Awards two years in a row. The show shines a spotlight on how data, analytics and insights can contribute to the big social, economic and environmental challenges that the world faces today.

  • ESOMAR YES Award Finalist

    ESOMAR

    The Young ESOMAR Society Award offers research and insight professionals the opportunity to share innovative, creative visions for the future of the industry. The 2022 theme was the intersection of cultural, economic, environmental, social and technological impact.

  • RevTech Visionary

    RevTech Summit

    The RevTech Visionary award recognises executives and senior leaders and the forefront of marketing and demand gen technology. Winners, chosen by peers, are forging a new path and creating the future of the industry.

  • Global 30 Under 30

    Significant Insights Media

    The inaugural Significant Insights Global 30 Under 30 List recognises the research and insight industry’s exceptional young talent; showcasing their diverse achievements and rewarding their drive, creativity and passion.

  • Best Global Audience Engagement Campaign

    Global Digital Excellence Awards

    Awarded to the Insight as Art marketing campaign from FlexMR for demonstrating an exceptionally high degree of creativity that resonated with a niche audience of insights professionals to drive brand awareness and direct return on investment.

  • Lancaster Award

    Lancaster University

    Awarded to Lancaster University students who have invested in significant personal development through a range of extracurricular activities; including employability courses, volunteering, work based learning and community leadership.

言語

  • English

    母国語またはバイリンガル

  • Japanese

    ビジネス初級

組織

  • Wellbeing Economy Alliance

    Network Member

    – 現在

    WEAll is the leading collaboration of organisations, alliances, movements and individuals working to transform the economic system. Emphasising the need for local and contextually relevant systems change, the movement seeks to directly address the multiple crises we are facing. That means the rules, norms and incentives are set up to deliver quality of life and flourishing for all people, in harmony with our environment, by default.

  • YOUNGO

    Member

    – 現在

    YOUNGGO is the official youth constituency of United Nations Framework Convention on Climate Change. Through working groups, members are are actively engaged in the effort to reverse the climate crisis, both leading and participating in a multitude of initiatives at the local, sub-national, national, regional and international levels.

  • Future Earth

    Network Member

    – 現在

    Future Earth is a network of scientists, researchers, and innovators designed to provide the knowledge needed to support transformations towards sustainability. The organisation places a focus on systems-based approaches seeks to deepen collective understanding of complex Earth systems and human dynamics across different disciplines.

  • CMO Council

    Member

    –

    The CMO Council serves as the premier peer-powered network for senior marketing decision makers. It is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and relationship building among senior corporate marketing leaders & brand decision-makers.

  • ESOMAR

    YES Member

    –

    ESOMAR is a not-for-profit membership organisation. Members form a community convinced of the potential of data analytics, research and insights to help improve societies, organisations and everyone's life.

  • Market Research Society

    Member

    –

    The Market Research Society is the UK professional body for research, insight and analytics. The MRS consults with business and government leaders to ensure that research stays at the forefront of commercial and political agendas.

  • Cumbria Local Enterprise Partnership

    Peer Network Member

    –

    The Cumbria LEP Network is a peer-to-peer programme for local business leaders seeking to scale up operations and success. The network brings together small, diverse cohorts grow and learn collaboratively.

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