Armin hofmann

Art Director / Visual Artist

Famous designer poster

Armin Hofmann – Swiss graphic designer (1920). Armin Hofmann is recognized for his immeasurable influence on generations of designers, teaching the power and elegance of simplicity and clarit…

This project was to design a poster advertising and describing a famous typographer.

Also known as International Style, the **Swiss Style** does not simply describe a style of graphic design made in Switzerland. It became famous through the art of very talented Swiss graphic designers, but it emerged in Russia, Germany and Netherlands in the 1920’s. This style in art, architecture and culture became an ‘international’ style after 1950’s and it was produced by artists all around the globe. Despite that, people still refer to it as the Swiss Style or the Swiss Legacy.

Armin HOFMANN (1960) – Original vintage poster – This poster is one of the most remarkable works of Hofmann that granted the Swiss Poster Award in 1960.The layout of this illustration reflects Hoffmann’s strong sense of structure and space creating a simple and sophisticated black and white contrast. The setting of this theatrical poster captivates and triggers the viewer's senses and ability of watching and listening an image with his eyes.

Armin Hofmann. R. Adams, Skulptur, 7 Junge Englische Maler. c. 1950-63. Lithograph. 50 1/4 x 35 1/2" (127.6 x 90.1 cm). Gift of the artist. 387.1963. Architecture & Design

Armin Hofmann. Stadt Theater Basel 63/64. 1963. Offset lithograph. 50 1/4 x 35 1/2" (127.6 x 90.1 cm). Gift of the artist. 384.1963. Architecture & Design

Armin Hofmann: 1920–2020 | Poster House

Here are ten of the most famous graphic designers around in one handy guide — get to know them and their work, it's a prerequisite of working in design.