SAN BANG 산방 Had some fun conceptualising this brand identity. San Bang is a Korean restaurant serving spicy meals that slap. The chefs migrated from a town near the Sanbangsan mountain and they all love their exxxtra hot food 🌶️ The branding needed to serve spice, heat, youth, and satirical vibes to compliment the chefs’ personalities and what they were dishing up daily. This is a reminder for you to rewatch the iconic kimchi slap. Have you watched the kimchi slap scene?
