Sign in Get started

Tagged in

Insights

Google Play Apps & Games

Tips, trends, and industry thoughts for app and game developers building businesses on Google Play.

More information

Followers

28K

Elsewhere

More, on Medium

Insights

Google Play Apps & Games Team in Google Play Apps & Games

4 Tips for Finding and Engaging Mobile Players in the US

Vesna Doknic in Google Play Apps & Games

Churn: acting before it’s too late

Tactics for establishing clear churn predictors based on Google…

Vesna Doknic in Google Play Apps & Games

Retention: How to set up an effective strategy

Best practices around retaining users, based on Google…

Kristina Narusk in Google Play Apps & Games

The impact of lockdown on mobile gamers behaviors

Matteo Vallone in Google Play Apps & Games

Animated banner showing gaming consoles, mobile devices, and flying currency.

From startup to global growth: insights from a venture capital expert

Learn how to navigate the…

Chetan Maddipatla in Google Play Apps & Games

The user journey: activation and commitment

Part 3 of 4: User journey guide for Google Play apps and…

Chetan Maddipatla in Google Play Apps & Games

The user journey: onboarding and activation

Part 2 of 4: A guide to the user journey for Google Play…

Chetan Maddipatla in Google Play Apps & Games

An introduction to the user journey for mobile apps

Part 1 of 4: A guide to the user journey for…

Francesco Crovetto in Google Play Apps & Games

Illustration of a cell phone with a game console on its screen, the German flag to the right, and Germany to the left of it.

6 tips to launch your app or game in Germany

How to grow your app and games business in Germany

Cheryl Lindo Jones in Google Play Apps & Games

Illustration of a cell phone with a game controller on the screen. In the background is the United States and American flag.

6 tips to launch your app or game in the USA

Discover localization strategies for entering the USA’s…