上次修改日期：2022年10月24日 星期一（查看以前的版本）

Google 商家中心服務條款

以下《Google 商家中心服務條款》(下稱「條款」) 是由 Google LLC (下稱「Google」) 以及執行這些條款或以電子方式接受這些條款的實體 (下稱「商家」) 共同簽訂。這些條款約束商家如何使用「Google 商家中心」，包括相關的服務、特色和功能 (下稱「服務」)，而該等服務 (i) 是透過商家獲發並與本條款相關的帳戶提供 (下稱「帳戶」) 或 (ii) 以提述方式納入本條款 (統稱為「GMC」)。  

  1. 使用 GMC。商家可以使用不同方法 (包括透過 Google API) 提交資料、動態消息或其他內容 (下稱「內容」) 至 GMC。商家同意遵守由 Google 提供予商家的所有指示或規格提交內容。Google 可能會提供相關功能以允許商家滙出、連結或轉移 GMC 的內容，或以其他方式將 GMC 的內容與其他 Google 服務共同使用。在該情況下，相關的其他 Google 服務之條款及細則將適用於商家使用該服務的情況，惟商家使用 GMC 時將繼續受本條款所約束。如果商家選擇使用某些 GMC 自選服務，則或須同意該等服務個別的特定條款。部分 GMC 服務會標示為「Beta 版本」或因其他原因不受支援或需要保密 (「Beta 版本功能」)。商家不得披露任何來自或有關 Beta 版本功能的資料，或任何非公開 Beta 版本功能的存在或相關條款。Google 或其關聯公司可隨時暫停、修改或停止服務，包括 Beta 版本功能。在這些條款中，「關聯公司」是指不時直接或間接控制 Google、由 Google 控制或與 Google 共同控制的任何實體。
  2. 帳戶。商家使用 GMC 須獲得由 Google 建立和核准一個或多個帳戶。為驗證帳戶，並不時針對商家使用 GMC 的情況，Google 可能會要求提供額外資料，包括法律實體名稱、電話號碼、地址和相關網域。商家必須對 GMC 的使用情況負責，包括帳戶的所有存取和使用情況、透過帳戶提交給 GMC 的內容，並保護帳戶的使用者名稱和密碼。
  3. 政策。
    1. 商家使用 GMC 時須受以下項目約束 (i) https://support.google.com/merchants/topic/7286989?hl=zh-hk&ref_topic=7259123 列明的適用政策，以及 Google 向商家提出的所有其他政策，而 Google 或會不時作出修訂 (統稱為「政策」)，(ii) 這些條款以及 (iii) 商家遵守適用法律的規定。
    2. 就 GMC 而言，(i) Google 將遵循 google.com/policies/privacy 列明的《Google 私隱權政策》(經不時修訂)；以及 (ii) 在適用範圍內，Google 及商家同意 https://privacy.google.com/businesses/gdprcontrollerterms/ 列明的《Google 控制者與控制者資料保護條款》(「資料保護條款」)。除非該資料保護條款另有訂明，否則 Google 將不會作出修訂。
  4. 商家內容。
    1. 商家謹此向 Google 授予不可撤銷、全球適用、免版權費的使用內容授權 (在受知識產權權利保護的範圍內)，允許 Google 就 Google 或其關聯公司的產品和服務在適用法律規定之知識產權權利的最長期限內使用該等內容。商家同意，Google 可以將此等權利再授權給其關聯公司以及為 Google 及其關聯公司履行服務的承辦商，還有 Google 及其關聯公司的使用者，以便他們在使用 Google 或其關聯公司產品和服務時使用該等內容。
    2. 如果商家提交的內容包含網址或類似內容，商家謹此授權 Google 存取、加入索引、快取或檢索該等網址及其相關內容 (「目的地網站」)。例如，Google 可使用自動化軟件程式擷取和分析與此等網址關連的網站。商家同意 Google 從目的地網站所收集的任何內容將被視為內容，並會按照這些條款處理。
    3. 使用 GMC 即表示商家授權 Google 使用任何商標、服務標記、商標名稱、專有標誌、網域名稱，以及與 Google 授權使用內容相關的任何其他來源或商家識別資料。
  5. 測試。商家授權 Google 及其關聯公司 (a) 定期進行可能影響商家使用服務的測試 (包括與目的地網站、品質、評級、成效、格式或其他調整相關的測試) 而不另行通知；以及 (b) 自動檢索、分析並建立測試憑證存取目的地網站。
  6. 保證、權利和義務。商家陳述並擔保 (a) 商家擁有簽訂本條款的全面權力和權限；(b) 商家持有並將維持授予第 4 條中規定的許可和權限之權利；(c) 商家不會提供任何違反政策、適用法律、或任何適用私隱權政策的內容，或侵犯任何第三方知識產權權利的內容；(d) 商家擁有所有必要的權利和同意，可以向 Google 提供從個人收集得來或關於個人的任何資料，而該等資料受適用的資料私隱權或資料保護法律或法規的保護；以及 (e) 商家提供的資料和授權 (包括顯示商家優惠必須的全部產品相關披露條文) 仍將保持完整、正確和最新。
  7. 免責聲明。在法律允許的最大範圍內，並受以下第 7(C) 條約束：(A) Google 及其關聯公司不承擔任何暗示、法定或非法定的保證責任，包括不侵權、品質保證、可商售性或適用於任何用途的責任，以及因任何交易或使用貿易過程而產生的任何保證；以及 (B) GMC 及其相關服務按「現狀」、「現有」及「可能存在各種問題」的基礎提供，商家須自行承擔使用風險。Google 及其關聯公司不會對 GMC 或其相關服務，或由此引起的任何結果作出任何保證。Google 及其關聯公司不保證會通知商家有關缺陷或錯誤。(C) 商家所居住的司法管轄區的特定法律可能會授予權利和補救方法，並在本條款中隱含無法排除的條款。本條款並無排除此等權利、補救措施和隱含的條款。在相關法律允許 Google 限制其運作的範圍內，Google 在該等法例下的法律責任將限於其選項、再次提供的服務，或再次提供服務的費用。
  8. 限制法律責任。在法律允許的最大範圍內，不論申索之理據或類型，(A) Google 及其關聯公司在這些條款下將不負有法律責任，或對因履行這些條款而引起的或與之相關的任何損害 (直接損害除外) 將不負有法律責任；即使 Google 或其中一家關聯公司留意到或應知道該其他類型的損害為有可能發生，且直接損害不符合可獲補救的標準；以及 (B) Google 及其關聯公司在這些條款下，或對因在任何特定事件或一連串關聯事件中履行這些條款而引起或與之相關的涉款超過 $500.00 美元的損害將不負有法律責任。
  9. 彌償.在適用法律允許的範圍內，對於涉及商家內容、目的地網站、使用 GMC、其相關服務或商家違反條款所引起或與此有關的第三方法律程序的法律責任、損害、損失、成本、費用 (包括法律費用) 及開支，商家會為 Google、其關聯公司、代理人及特許人辯護及作出彌償。
  10. 終止。Google 在以下情況保留限制、暫停或終止 (全部或部分) 商家存取或使用 GMC、服務或帳戶的權利：(a) 商家違反本條款、任何政策或適用法律；(b) Google 必須按照法律要求或法令行事；或者 (c) 商家的行為對第三方或 Google 造成傷害或責任。如果商家認為其對 GMC、服務或帳戶的存取錯誤地受到限制、暫停或終止，請參閱政策內的上訴程序。商家可以隨時透過關閉其帳戶並停止使用 GMC 來終止這些條款。
  11. 條款變更。Google 可能隨時對本條款作出非關鍵性變更，而不另行通知，但 Google 會提前通知本條款的任何關鍵性變更。條款變更將不具追溯力，並於在本頁面發佈的 15 天後生效。不過，因法律原因或緊急情況 (例如防止持續的濫用行為) 所作的變更將在發出通知後即時生效。
  12. 適用法，爭議解決。所有由本條款或 GMC 引致或與其相關的申索受加利福尼亞州的法律管限 (加利福尼亞州的法律衝突規則除外)，並僅限在美國加利福尼亞州聖塔克拉拉郡的聯邦或地方法院進行訴訟；而各方皆同意受上述法院的屬人管轄權約束。如果商家位於適用的司法管轄區，商家也可以透過調解申請解決與 Google 就本條款或 GMC 引起的爭議。商家可以按此找到更多有關 Google 願意進行協商的調解員資料和如何要求調解的指示。除適用法律要求外，調解屬自願性質，商家及 Google 均無義務通過調解解決爭議。
  13. 翻譯。如果本條款在適用法律允許的最大範圍內被翻譯成其他語言，則此類翻譯僅供參考用途，在出現抵觸的情況下則以英文版為準。
  14. 其他。(a) 本條款構成各方就其主題事項達成之全部協議，並取代任何先前或同時有關主題事項的協議。(b) 商家不得就本條款所述的關係發表任何公開聲明 (法律要求除外)。(c) 除了 Google 根據第 11 條對條款所作的修改外，任何對這些條款的修訂必須經由雙方同意，並明確列明該修訂為這些條款的修訂內容。(d) 所有終止或違反通知必須以書面方式提交至對方的法律部門 (如不知道對方是否設有法律部門，則提交至對方的主要聯絡人或記錄上的其他地址)。電郵是書面通知。給予 Google 法律部門的通知應發送電郵至 legal-notices@google.com。所有其他給予商家的通知將以書面形式發送到與商家帳戶相關聯的電郵地址。所有其他給予 Google 的通知將以書面形式發送給商家的 Google 主要聯絡人或 Google 提供的其他方法。通知將於收到時視為已傳達，並如書面或電子記錄確認。這些通知要求不適用於法律程序服務，這服務受適用法律管限。(e) 任何一方若不行使 (或延遲行使) 這些條款的任何權利，亦不會視為免除任何權利。(f) 如這些條款中有任何條款不能強制執行，該條款將被分割，而這些條款的其餘部分仍具有十足效力及作用。(g) 未得另一方書面同意前，任何一方均不得轉讓其在本條款下的任何權利或義務，如轉讓給關聯公司並符合以下條件則不在此限：(i) 承讓人書面同意受本條款約束；(ii) 如承讓人違約，轉讓方仍須承擔本條款中的法律責任；以及 (iii) 轉讓方已通知另一方有關轉讓。任何其他方式的轉移或轉讓均屬無效。(h) 這些條款不設第三方受益人。(i) 這些條款在各方間不構成任何代理、合夥、聯營或僱傭關係。(j) 在這些條款過期或終止後，第 1、4、6-9 和 12-14 條將仍然有效。(k) 任何一方或其關聯公司均無需在其合理控制情況以外，對無法或延遲履行這些條款負有法律責任。
Last modified: Monday, October 24, 2022 (view prior version)

Google Merchant Center Terms of Service

These Google Merchant Center Terms of Service (“Terms”) are entered into by Google LLC (“Google”) and the entity executing these Terms or that accepts these Terms electronically (“Merchant”).  These Terms govern Merchant’s use of the Google Merchant Center, including related services, features and functionality (“Services”) (i) that are accessible through the account(s) given to Merchant in connection with these Terms (“Accounts”) or (ii) that incorporate these Terms by reference (collectively, “GMC”).  

  1. Using GMC.  Merchant may submit data, feeds or other content (“Content”) to GMC using various means, including through Google APIs. Merchant agrees to submit Content in a manner that complies with any instructions or specifications made available to Merchant by Google. Google may make available functionality that permits Merchant to export, link or transfer Content from GMC to, or otherwise use Content from GMC with, another Google service. In that case, the terms and conditions of such other Google service will apply with respect to Merchant’s use of such service, provided that Merchant’s use of GMC will continue to be governed by these Terms. If Merchant chooses to use certain optional GMC Services, then Merchant may be required to agree to separate terms that are specific to those Services.  Some GMC Services are identified as “Beta” or as otherwise unsupported or confidential (“Beta Features”).  Merchant may not disclose any information from or about Beta Features or the terms or existence of any non-public Beta Features.  Google or its Affiliates may suspend, modify or discontinue Services, including Beta Features, at any time.  For purposes of these Terms, “Affiliate” means any entity that directly or indirectly controls, is controlled by, or is under common control with Google from time to time.
  2. Account.  Merchant’s use of GMC is subject to creation and approval by Google of one or more Account(s).  In order to verify Accounts, and from time-to-time in connection with Merchant’s use of GMC, Google may require additional information, including legal entity name, phone number, address and relevant domains. Merchant is responsible for its use of GMC, including all access to and use of Accounts, Content submitted to GMC through Accounts and safeguarding of Account usernames and passwords.
  3. Policies.
    1. Merchant’s use of GMC is subject to (i) the applicable Google policies available at https://support.google.com/merchants/topic/7286989?hl=en&ref_topic=7259123 and all other policies made available by Google to Merchant, as may be modified by Google from time to time (collectively, “Policies”), (ii) these Terms and (iii) Merchant’s compliance with applicable law(s).
    2. In connection with GMC, (i) Google will comply with the Google Privacy Policy available at google.com/policies/privacy (as modified from time to time) and (ii) to the extent applicable, Google and Merchant agree to the Google Controller-Controller Data Protection Terms at https://privacy.google.com/businesses/gdprcontrollerterms/ (“Data Protection Terms”).  Google will not modify the Data Protection Terms, except as expressly permitted under the Data Protection Terms.
  4. Merchant Content.
    1. Merchant hereby grants to Google an irrevocable, worldwide, royalty-free license to use Content (to the extent protected by intellectual property rights) in connection with Google’s or its Affiliates’ products and services for the maximum duration of such intellectual property rights under applicable law. Merchant agrees that Google may sublicense these rights to its Affiliates and contractors performing services for Google or its Affiliates and to Google’s and its Affiliates’ users so they can use such Content in connection with using Google’s or its Affiliates’ products and services.
    2. If Content submitted by Merchant contains URLs or similar content, Merchant hereby grants to Google the right to, access, index, cache or crawl the URL(s) and the content available through such URL(s) (“Destinations”).  For example, Google may utilize an automated software program to retrieve and analyze websites associated with such URLs.  Merchant agrees that any content collected by Google from Destinations will be considered Content and treated as such in accordance with these Terms.
    3. By using GMC, Merchant authorizes Google to use any trademarks, service marks, trade names, proprietary logos, domain names and any other source or business identifiers in connection with Google's authorized use of Content.
  5. Testing.  Merchant authorizes Google and its Affiliates to (a) periodically conduct tests that may affect Merchant’s use of Services (including as relates to Destinations, quality, ranking, performance, formatting or other adjustments) without notice to Merchant, and (b) automate retrieval and analysis of, and create test credentials to access, Destinations.
  6. Warranty, Rights, and Obligations.  Merchant represents and warrants that (a) Merchant has full power and authority to enter into these Terms, (b) Merchant holds, and will maintain, the rights to grant the licenses and permissions set forth in Section 4, (c) Merchant will not provide any Content that violates Policies, applicable law or any applicable privacy policies, or infringes any third party intellectual property rights, (d) Merchant has all necessary rights and consents to make available to Google any information collected from or about an individual that is subject to protection under applicable data privacy or data protection laws or regulations and (e) information and authorizations provided by Merchant (including all necessary product-related disclosures required to display Merchant offers) are and will remain complete, correct and current.
  7. Disclaimers.  TO THE FULLEST EXTENT PERMITTED BY LAW, AND SUBJECT TO SECTION 7(C) BELOW: (A) GOOGLE AND ITS AFFILIATES DISCLAIM ALL WARRANTIES, WHETHER  IMPLIED, STATUTORY OR OTHERWISE, INCLUDING FOR NON-INFRINGEMENT, SATISFACTORY QUALITY, MERCHANTABILITY OR FITNESS FOR ANY PURPOSE, AS WELL AS ANY WARRANTIES ARISING OUT OF ANY COURSE OF DEALING OR USAGE OF TRADE; AND (B) GMC AND ITS RELATED SERVICES ARE PROVIDED “AS IS,” “AS AVAILABLE” AND “WITH ALL FAULTS,” AND MERCHANT USES THEM AT ITS OWN RISK. GOOGLE AND ITS AFFILIATES DO NOT MAKE ANY GUARANTEES IN CONNECTION WITH GMC OR ITS RELATED SERVICES, OR IN CONNECTION WITH ANY RESULTS THEREFROM. GOOGLE AND ITS AFFILIATES MAKE NO PROMISE TO INFORM MERCHANT OF DEFECTS OR ERRORS. (C) CERTAIN LAWS OF THE JURISDICTION IN WHICH MERCHANT RESIDES MAY CONFER RIGHTS AND REMEDIES AND IMPLY TERMS INTO THESE TERMS THAT CANNOT BE EXCLUDED.  THOSE RIGHTS, REMEDIES AND IMPLIED TERMS ARE NOT EXCLUDED BY THESE TERMS. TO THE EXTENT THAT THE RELEVANT LAWS PERMIT GOOGLE TO LIMIT THEIR OPERATION, GOOGLE’S LIABILITY UNDER THOSE LAWS WILL BE LIMITED TO, AT ITS OPTION, THE SUPPLY OF THE SERVICES AGAIN OR PAYMENT OF THE COST OF HAVING THOSE SERVICES SUPPLIED AGAIN.
  8. Limitation of Liability.  TO THE FULLEST EXTENT PERMITTED BY LAW REGARDLESS OF THEORY OR TYPE OF CLAIM, (A) GOOGLE AND ITS AFFILIATES WILL NOT BE HELD LIABLE UNDER THESE TERMS OR ARISING OUT OF OR RELATED TO PERFORMANCE OF THESE TERMS FOR ANY DAMAGES OTHER THAN DIRECT DAMAGES, EVEN IF GOOGLE OR ONE OF ITS AFFILIATES IS AWARE OR SHOULD KNOW THAT SUCH OTHER TYPES OF DAMAGES ARE POSSIBLE AND EVEN IF DIRECT DAMAGES DO NOT SATISFY A REMEDY; AND (B) GOOGLE AND ITS AFFILIATES WILL NOT BE HELD LIABLE FOR DAMAGES UNDER THESE TERMS OR ARISING OUT OF OR RELATED TO PERFORMANCE OF THESE TERMS FOR ANY GIVEN EVENT OR SERIES OF CONNECTED EVENTS IN THE AGGREGATE OF MORE THAN USD$500.00.
  9. Indemnification.  To the extent allowed by applicable law, Merchant will defend and indemnify Google, its Affiliates, agents and licensors against all liabilities, damages, losses, costs, fees (including legal fees), and expenses relating to any third-party legal proceeding to the extent arising out of or related to Merchant’s Content, Destinations, use of GMC, its related Services or any breach of these Terms by Merchant.
  10. Termination.  Google reserves the right to restrict, suspend or terminate (in whole or in part) Merchant’s access to, or use of, GMC, the Services or the Account(s) if (a) Merchant breaches these Terms, any Policies or applicable law(s), (b) Google is required to do so to comply with a legal requirement or a court order or (c) Merchant’s conduct causes harm or liability to a third party or Google. If Merchant believes its access to GMC, the Services or the Account(s) has been restricted, suspended or terminated in error, please refer to the appeal process in the Policies. Merchant may terminate these Terms at any time by closing its Account(s) and ceasing to use GMC.
  11. Changes to Terms.  Google may make non-material changes to these Terms at any time without notice, but Google will provide advance notice of any material changes to these Terms. Changes to the Terms will not apply retroactively and will become effective 15 days after posting on this page. However, changes made for legal reasons or in urgent situations (such as preventing ongoing abuse) will be effective immediately upon notice.
  12. Governing Law; Dispute Resolution. All claims arising out of or relating to these Terms or GMC will be governed by California law, excluding California’s conflict of laws rules, and will be litigated exclusively in the federal or state courts of Santa Clara County, California, USA; the parties consent to personal jurisdiction in those courts.  If Merchant is based in an applicable jurisdiction, Merchant may also apply to resolve a dispute with Google arising in relation to these Terms or GMC through mediation. Merchant can find more details about the mediators Google is willing to engage with and instructions on how to request mediation here. Except as required by applicable law, mediation is voluntary and neither Merchant nor Google is obliged to settle disputes through mediation.
  13. Translation.  If these Terms are translated into any other language, to the fullest extent permitted by applicable law, such translation exists for reference purposes only, and the English text will take precedence in the event of a conflict.
  14. Miscellaneous. (a) These Terms are the parties’ entire agreement relating to their subject matter and supersede any prior or contemporaneous agreements on those subjects. (b) Merchant may not make any public statement regarding the relationship contemplated by these Terms (except when required by law). (c) Except for modifications to the Terms by Google under Section 11, any amendment to these Terms must be agreed to by both parties and must expressly state that it is amending these Terms. (d) All notices of termination or breach must be in writing and addressed to the other party’s Legal Department (or if it is not known if the other party has a Legal Department then to the other party's primary contact or other address on file). Emails are written notices. The email address for notices being sent to Google’s Legal Department is legal-notices@google.com.  All other notices to Merchant will be in writing and sent to an email address associated with Merchant’s account.  All other notices to Google will be in writing and addressed to Merchant’s primary contact at Google or other method made available by Google. Notice will be treated as given on receipt, as confirmed by written or electronic means. These notice requirements do not apply to legal service of process, which is instead governed by applicable law. (e) Neither party will be treated as having waived any rights by not exercising (or by delaying the exercise of) any rights under these Terms. (f) If any provision of these Terms is found unenforceable, that provision will be severed and the balance of the Terms will remain in full force and effect. (g) Neither party may assign any of its rights or obligations under these Terms without the written consent of the other party, except to an affiliate but only where (i) the assignee agrees in writing to be bound by these Terms, (ii) the assigning party remains liable for obligations under these Terms if the assignee defaults on them, and (iii) the assigning party has notified the other party of the assignment. Any other attempt to transfer or assign is void.  (h) There are no third-party beneficiaries to these Terms. (i) These Terms do not create any agency, partnership, joint venture or employment relationship among the parties. (j) Sections 1, 4, 6-9 and 12-14 will survive expiration or termination of these Terms. (k) No party or its Affiliates are liable for failure or delay in performance to the extent caused by circumstances beyond its reasonable control.