上次修改日期：2022年10月24日（查看以前的版本）

Google Merchant Center 服務條款

《Google Merchant Center 服務條款》(下稱「條款」) 的雙方當事人分別為 Google LLC (下稱「Google」) 和履行本條款或以電子形式接受本條款的實體 (下稱「商家」)。當商家使用 Google Merchant Center 及相關服務、功能與機制 (下稱「服務」) 時，若這類服務符合以下其中一種情況，則其使用行為將受到本條款的規範：(i) 基於本條款透過帳戶 (下稱「帳戶」) 向商家提供的服務，或是 (ii) 引用本條款的服務 (以下合稱「GMC」)。

  1. 使用 GMC。商家可以透過 Google API 等多種方式將資料、動態饋給或其他內容 (下稱「內容」) 提交至 GMC。提交內容時，商家同意遵守 Google 提供給商家的所有操作說明或規定。Google 可能會提供相關機制，方便商家將 GMC 中的內容匯出、連結或轉移至其他 Google 服務，或是搭配其他 Google 服務使用 GMC 中的內容。在這種情況下，這類其他 Google 服務的條款及細則將適用於商家使用相關服務的行為，但前提是商家使用 GMC 時仍須遵守本條款的規範。如果選擇使用特定非必要的 GMC 服務，商家可能需要另行同意這類服務的專屬條款。部分 GMC 服務會標為「Beta 版」，或是屬於不受支援或具有機密性的功能 (下稱「Beta 版功能」)。商家不得揭露來自或有關 Beta 版功能或條款的任何資訊，亦不得透露未公開 Beta 版功能的存在。Google 或其關係企業得隨時暫停、變更或停止提供服務，包括 Beta 版功能。在本條款的定義中，「關係企業」代表直接或間接控制 Google、受 Google 控制或不時與 Google 共同接受控制的實體。
  2. 帳戶。使用 GMC 時，商家必須由 Google 建立及核准一或多個帳戶。為驗證帳戶及不時檢查商家的 GMC 使用情形，Google 可能會要求您提供額外資訊，包括實體的法定名稱、電話號碼、地址和相關網域。商家必須對自己的 GMC 使用方式負責，包括所有存取及使用帳戶的行為、透過帳戶提交至 GMC 的內容，以及妥善保管帳戶的使用者名稱和密碼。
  3. 政策。
    1. 使用 GMC 時，商家必須遵守 (i) 列於 https://support.google.com/merchants/topic/7286989?hl=zh-Hant&ref_topic=7259123 的適用 Google 政策和 Google 向商家提供的所有其他政策，Google 得不時修訂這些政策 (以下合稱「政策」)、(ii) 本條款，以及 (iii) 商家必須遵守的相關法規。
    2. 關於 GMC，(i) Google 會遵守列於 google.com/policies/privacy 的《Google 隱私權政策》(以不時修訂的條款為準)，而且 (ii) 在適用情況下，Google 和商家均同意列於 https://privacy.google.com/businesses/gdprcontrollerterms/ 的《Google 控管者與控管者資料保護條款》(下稱「資料保護條款」)。除非資料保護條款明確允許，否則 Google 不會修改資料保護條款。
  4. 商家內容。
    1. 依據適用法律在相關智慧財產權的最長期限內，商家茲此授予不可撤銷、全球通用且免權利金的授權，允許 Google在關於  Google 或其關係企業的產品與服務範圍內使用「內容」 (在智慧財產權的保護範圍內)。商家同意 Google 可將上述權利轉授權給其關係企業，以及為 Google 或其關係企業和 Google 及其關係企業的使用者提供服務的承包商，以便在使用 Google 或其關係企業的產品和服務時使用這類內容。
    2. 如果商家提交的內容含有網址或類似內容，商家在此授權 Google 存取、快取或檢索這類網址和可透過這類網址 (下稱「到達網頁」) 取得的內容，並允許 Google 為其建立索引。舉例來說，Google 可以運用自動化軟體程式來擷取及分析這類網址連結的網站。商家同意 Google 在到達網頁中收集到的所有內容均屬於內容，因此可以依據本條款加以處理。
    3. 選擇使用 GMC 即表示商家授權 Google 在依據授權使用內容時，可以搭配使用任何商標、服務商標、商號、財產標誌、網域名稱和其他任何來源或商家識別資訊。
  5. 測試。商家授權 Google 及其關係企業 (a) 在可能影響商家使用服務且未通知商家的情況下定期進行測試 (包括與到達網頁、品質、排名、成效、格式或其他調整事項有關的測試)，以及 (b) 自動擷取及分析到達網頁、建立用來存取到達網頁的測試憑證。
  6. 擔保、權利與義務。商家聲明及擔保 (a) 商家具備同意本條款的充分權力及授權；(b) 商家於現在和未來均具備授予第 4 節所述授權和許可的權利；(c) 商家不得提供任何違反政策、適用法律或任何適用隱私權政策的內容，或是侵害任何第三方智慧財產權的內容；(d) 商家具備所有必要權利和同意許可，可將依據適用資料隱私權或資料保護法律或規範而蒐集到的任何個人資訊或其相關資訊提供給 Google；以及 (e) 商家提供的資訊和授權 (包含展示商家商品所需的所有產品相關揭露事項) 於現在和未來均完整、正確且符合現況。
  7. 免責事項。於法律允許之最大範圍內，以及依據下方第 7(C) 節的規定：(A) 針對所有擔保 (無論以默示、法規或其他方式)，包括未侵權、達標準品質、適售性或針對任何目的的適用性，以及因任何交易程序或交易使用情形衍生的任何擔保，Google 及其關係企業一概免責；以及 (B) GMC 及其關聯服務均為按照「現狀」、「現有」且「不保證絕無錯誤」的方式提供，商家使用時應自行承擔風險。針對 GMC、其相關服務或由此產生的任何結果，Google 及其關係企業不提供任何保證。Google 及其關係企業不保證向商家告知瑕疵或錯誤。(C) 商家所在法律管轄區的某些法律可能會授予權利和救濟措施，致使本條款必須納入不可排除的規定。本條款並未排除這類權利、救濟措施和必要規定。在相關法律允許 Google 限制其營運的範圍內，Google 在這類法律下的責任將限於自行選擇是否再次提供服務，或是支付再次提供服務的費用。
  8. 責任限制。於法律允許之最大範圍內，無論請求論述或類型為何，(A) Google 及其關係企業將不會就依據本條款、因履行本條款而產生或與履行本條款有關的直接損害以外的任何損害負責，即便 Google 或其任一關係企業已知或應可得知這類損害發生之可能，而且直接損害不符合救濟條件亦同；(B) Google 及其關係企業就依據本條款、或針對任何特定事件或一系列相關事件，因履行本條款而產生或有關的損害賠償總額上限為 $500.00 美元。
  9. 賠償。  於適用法律允許之範圍內，對於因商家的內容、到達網頁、GMC 使用行為、其相關服務或商家違反本條款的任何情事而衍生或有關的任何第三方法律程序的所有相關責任、損害、損失、成本、費用 (包含法律費用) 與支出，商家應賠償 Google及其關係企業、代理人和授權人並為其辯護。
  10. 終止。在下列情況下，Google 保留相關權利，可以限制、暫停或終止 (全部或部分) 商家對 GMC、服務或帳戶的存取或使用權：(a) 商家違反本條款、任何政策或適用法律、(b) Google 依據法律要求或法院命令必須採取這類行動，或是 (c) 商家行為對第三方或 Google 造成損害或負債。如果商家認為自己對 GMC、服務或帳戶的存取權是誤遭限制、暫停或終止，請參閱相關政策載明的申訴程序。商家可以關閉帳戶並停止使用 GMC，藉此隨時終止本條款。
  11. 條款異動。Google 得在未通知的情況下隨時對本條款進行非重大變更，但 Google 對本條款進行任何重大變更時均須提前告知。條款異動內容不溯及既往，並會在發布於這個頁面的 15 天後生效。不過，基於法律原因或緊急情況 (例如防止持續濫用行為) 所做的變更將於通知時立即生效。
  12. 準據法；爭議解決。因本條款或 GMC 而衍生或有關的所有請求將以美國加州法律為準據法，但不適用加州的衝突法規定，並將完全由美國加州聖塔克拉拉郡的聯邦或州立法院審理，而且雙方當事人均同意受上述法院的屬人管轄。如果商家位於適用管轄區，商家亦得申請透過調解服務解決與 Google 之間因本條款或 GMC 而引發的爭議。如果商家希望進一步瞭解 Google 會採用的仲裁者，以及如何申請調解服務，請按這裡。除非適用法律另有規定，否則調解服務一律為自由申請，商家和 Google 均無義務透過調解服務解決爭議。
  13. 翻譯。在適用法律允許之最大範圍內，若本條款另有任何其他語言的翻譯版本，則這類譯文版本僅供參考之用。如有衝突之處，應以英文文本為準。
  14. 其他事項。(a) 本條款為雙方當事人就其合約標的的完整協議，並取代針對該合約標的的任何先前協議或同時存在的協議。(b) 對於本條款擬議的雙方關係，商家不得發表任何公開聲明 (法律要求者除外)。(c) 除了 Google 依據第 11 節對本條款所做的修訂，針對本條款做出的所有修訂均須經過雙方同意，而且必須明確指出其為本條款的修訂條款。(d) 條款終止或違約的所有相關通知均須採書面形式，並應寄送至另一方的法務部門 (或者，如果不知另一方是否設有法務部門，則須寄送至另一方的主要聯絡人或其他登錄地址)。電子郵件屬於書面通知。送交 Google 法務部的通知應透過電子郵件寄至 legal-notices@google.com。向商家發出的所有其他通知均須採書面形式，並寄送至商家帳戶的關聯電子郵件地址。向 Google 發出的所有其他通知均須採書面形式，並送交給商家的 Google 主要聯絡人，或是透過 Google 提供的其他方法遞交。通知經書面或電子形式確認收執時，即視為順利送達。這份通知規定不適用於法律程序之送達，其應受適用法律規範。(e) 即便任一方未行使 (或延誤行使) 本條款下的任何權利，亦不視為拋棄任何相關權利。(f) 如果本條款有任何規定不可執行，該項規定將予以廢止，而本條款的其餘規定將繼續維持完全有效。(g) 依據本條款的規定，未經另一方當事人書面同意，任一方當事人均不得轉讓任何自身權利或義務，但若於下列情況將自身權利或義務轉讓予關係企業，則不在此限：(i) 受讓人以書面形式同意受本條款的約束；(ii) 受讓人違背本條款的義務時，轉讓方仍須負責，以及 (iii) 轉讓方已通知另一方當事人相關轉讓情事。任何其他試圖移轉或轉讓的行為均屬無效。(h) 本條款沒有任何受益第三人。(i) 本條款對雙方當事人未構成任何代理關係、合夥關係、合資企業關係或聘僱關係。(j) 第 1、4、6-9 和 12-14 節在本條款到期或終止後仍保有效力。(k) 對於因超出當事人可合理控制的事由而造成的未履行或延遲履行情事，任一方當事人或其關係企業均無須負責。
Last modified: 24 Oct 2022 (view prior version)

Google Merchant Center Terms of Service

These Google Merchant Center Terms of Service (“Terms”) are entered into by Google LLC (“Google”) and the entity executing these Terms or that accepts these Terms electronically (“Merchant”).  These Terms govern Merchant’s use of the Google Merchant Center, including related services, features and functionality (“Services”) (i) that are accessible through the account(s) given to Merchant in connection with these Terms (“Accounts”) or (ii) that incorporate these Terms by reference (collectively, “GMC”).  

  1. Using GMC.  Merchant may submit data, feeds or other content (“Content”) to GMC using various means, including through Google APIs. Merchant agrees to submit Content in a manner that complies with any instructions or specifications made available to Merchant by Google. Google may make available functionality that permits Merchant to export, link or transfer Content from GMC to, or otherwise use Content from GMC with, another Google service. In that case, the terms and conditions of such other Google service will apply with respect to Merchant’s use of such service, provided that Merchant’s use of GMC will continue to be governed by these Terms. If Merchant chooses to use certain optional GMC Services, then Merchant may be required to agree to separate terms that are specific to those Services.  Some GMC Services are identified as “Beta” or as otherwise unsupported or confidential (“Beta Features”).  Merchant may not disclose any information from or about Beta Features or the terms or existence of any non-public Beta Features.  Google or its Affiliates may suspend, modify or discontinue Services, including Beta Features, at any time.  For purposes of these Terms, “Affiliate” means any entity that directly or indirectly controls, is controlled by, or is under common control with Google from time to time.
  2. Account.  Merchant’s use of GMC is subject to creation and approval by Google of one or more Account(s).  In order to verify Accounts, and from time-to-time in connection with Merchant’s use of GMC, Google may require additional information, including legal entity name, phone number, address and relevant domains. Merchant is responsible for its use of GMC, including all access to and use of Accounts, Content submitted to GMC through Accounts and safeguarding of Account usernames and passwords.
  3. Policies.
    1. Merchant’s use of GMC is subject to (i) the applicable Google policies available at https://support.google.com/merchants/topic/7286989?hl=en&ref_topic=7259123 and all other policies made available by Google to Merchant, as may be modified by Google from time to time (collectively, “Policies”), (ii) these Terms and (iii) Merchant’s compliance with applicable law(s).
    2. In connection with GMC, (i) Google will comply with the Google Privacy Policy available at google.com/policies/privacy (as modified from time to time) and (ii) to the extent applicable, Google and Merchant agree to the Google Controller-Controller Data Protection Terms at https://privacy.google.com/businesses/gdprcontrollerterms/ (“Data Protection Terms”).  Google will not modify the Data Protection Terms, except as expressly permitted under the Data Protection Terms.
  4. Merchant Content.
    1. Merchant hereby grants to Google an irrevocable, worldwide, royalty-free license to use Content (to the extent protected by intellectual property rights) in connection with Google’s or its Affiliates’ products and services for the maximum duration of such intellectual property rights under applicable law. Merchant agrees that Google may sublicense these rights to its Affiliates and contractors performing services for Google or its Affiliates and to Google’s and its Affiliates’ users so they can use such Content in connection with using Google’s or its Affiliates’ products and services.
    2. If Content submitted by Merchant contains URLs or similar content, Merchant hereby grants to Google the right to, access, index, cache or crawl the URL(s) and the content available through such URL(s) (“Destinations”).  For example, Google may utilize an automated software program to retrieve and analyze websites associated with such URLs.  Merchant agrees that any content collected by Google from Destinations will be considered Content and treated as such in accordance with these Terms.
    3. By using GMC, Merchant authorizes Google to use any trademarks, service marks, trade names, proprietary logos, domain names and any other source or business identifiers in connection with Google's authorized use of Content.
  5. Testing.  Merchant authorizes Google and its Affiliates to (a) periodically conduct tests that may affect Merchant’s use of Services (including as relates to Destinations, quality, ranking, performance, formatting or other adjustments) without notice to Merchant, and (b) automate retrieval and analysis of, and create test credentials to access, Destinations.
  6. Warranty, Rights, and Obligations.  Merchant represents and warrants that (a) Merchant has full power and authority to enter into these Terms, (b) Merchant holds, and will maintain, the rights to grant the licenses and permissions set forth in Section 4, (c) Merchant will not provide any Content that violates Policies, applicable law or any applicable privacy policies, or infringes any third party intellectual property rights, (d) Merchant has all necessary rights and consents to make available to Google any information collected from or about an individual that is subject to protection under applicable data privacy or data protection laws or regulations and (e) information and authorizations provided by Merchant (including all necessary product-related disclosures required to display Merchant offers) are and will remain complete, correct and current.
  7. Disclaimers.  TO THE FULLEST EXTENT PERMITTED BY LAW, AND SUBJECT TO SECTION 7(C) BELOW: (A) GOOGLE AND ITS AFFILIATES DISCLAIM ALL WARRANTIES, WHETHER  IMPLIED, STATUTORY OR OTHERWISE, INCLUDING FOR NON-INFRINGEMENT, SATISFACTORY QUALITY, MERCHANTABILITY OR FITNESS FOR ANY PURPOSE, AS WELL AS ANY WARRANTIES ARISING OUT OF ANY COURSE OF DEALING OR USAGE OF TRADE; AND (B) GMC AND ITS RELATED SERVICES ARE PROVIDED “AS IS,” “AS AVAILABLE” AND “WITH ALL FAULTS,” AND MERCHANT USES THEM AT ITS OWN RISK. GOOGLE AND ITS AFFILIATES DO NOT MAKE ANY GUARANTEES IN CONNECTION WITH GMC OR ITS RELATED SERVICES, OR IN CONNECTION WITH ANY RESULTS THEREFROM. GOOGLE AND ITS AFFILIATES MAKE NO PROMISE TO INFORM MERCHANT OF DEFECTS OR ERRORS. (C) CERTAIN LAWS OF THE JURISDICTION IN WHICH MERCHANT RESIDES MAY CONFER RIGHTS AND REMEDIES AND IMPLY TERMS INTO THESE TERMS THAT CANNOT BE EXCLUDED.  THOSE RIGHTS, REMEDIES AND IMPLIED TERMS ARE NOT EXCLUDED BY THESE TERMS. TO THE EXTENT THAT THE RELEVANT LAWS PERMIT GOOGLE TO LIMIT THEIR OPERATION, GOOGLE’S LIABILITY UNDER THOSE LAWS WILL BE LIMITED TO, AT ITS OPTION, THE SUPPLY OF THE SERVICES AGAIN OR PAYMENT OF THE COST OF HAVING THOSE SERVICES SUPPLIED AGAIN.
  8. Limitation of Liability.  TO THE FULLEST EXTENT PERMITTED BY LAW REGARDLESS OF THEORY OR TYPE OF CLAIM, (A) GOOGLE AND ITS AFFILIATES WILL NOT BE HELD LIABLE UNDER THESE TERMS OR ARISING OUT OF OR RELATED TO PERFORMANCE OF THESE TERMS FOR ANY DAMAGES OTHER THAN DIRECT DAMAGES, EVEN IF GOOGLE OR ONE OF ITS AFFILIATES IS AWARE OR SHOULD KNOW THAT SUCH OTHER TYPES OF DAMAGES ARE POSSIBLE AND EVEN IF DIRECT DAMAGES DO NOT SATISFY A REMEDY; AND (B) GOOGLE AND ITS AFFILIATES WILL NOT BE HELD LIABLE FOR DAMAGES UNDER THESE TERMS OR ARISING OUT OF OR RELATED TO PERFORMANCE OF THESE TERMS FOR ANY GIVEN EVENT OR SERIES OF CONNECTED EVENTS IN THE AGGREGATE OF MORE THAN USD$500.00.
  9. Indemnification.  To the extent allowed by applicable law, Merchant will defend and indemnify Google, its Affiliates, agents and licensors against all liabilities, damages, losses, costs, fees (including legal fees), and expenses relating to any third-party legal proceeding to the extent arising out of or related to Merchant’s Content, Destinations, use of GMC, its related Services or any breach of these Terms by Merchant.
  10. Termination.  Google reserves the right to restrict, suspend or terminate (in whole or in part) Merchant’s access to, or use of, GMC, the Services or the Account(s) if (a) Merchant breaches these Terms, any Policies or applicable law(s), (b) Google is required to do so to comply with a legal requirement or a court order or (c) Merchant’s conduct causes harm or liability to a third party or Google. If Merchant believes its access to GMC, the Services or the Account(s) has been restricted, suspended or terminated in error, please refer to the appeal process in the Policies. Merchant may terminate these Terms at any time by closing its Account(s) and ceasing to use GMC.
  11. Changes to Terms.  Google may make non-material changes to these Terms at any time without notice, but Google will provide advance notice of any material changes to these Terms. Changes to the Terms will not apply retroactively and will become effective 15 days after posting on this page. However, changes made for legal reasons or in urgent situations (such as preventing ongoing abuse) will be effective immediately upon notice.
  12. Governing Law; Dispute Resolution. All claims arising out of or relating to these Terms or GMC will be governed by California law, excluding California’s conflict of laws rules, and will be litigated exclusively in the federal or state courts of Santa Clara County, California, USA; the parties consent to personal jurisdiction in those courts.  If Merchant is based in an applicable jurisdiction, Merchant may also apply to resolve a dispute with Google arising in relation to these Terms or GMC through mediation. Merchant can find more details about the mediators Google is willing to engage with and instructions on how to request mediation here. Except as required by applicable law, mediation is voluntary and neither Merchant nor Google is obliged to settle disputes through mediation.
  13. Translation.  If these Terms are translated into any other language, to the fullest extent permitted by applicable law, such translation exists for reference purposes only, and the English text will take precedence in the event of a conflict.
  14. Miscellaneous. (a) These Terms are the parties’ entire agreement relating to their subject matter and supersede any prior or contemporaneous agreements on those subjects. (b) Merchant may not make any public statement regarding the relationship contemplated by these Terms (except when required by law). (c) Except for modifications to the Terms by Google under Section 11, any amendment to these Terms must be agreed to by both parties and must expressly state that it is amending these Terms. (d) All notices of termination or breach must be in writing and addressed to the other party’s Legal Department (or if it is not known if the other party has a Legal Department then to the other party's primary contact or other address on file). Emails are written notices. The email address for notices being sent to Google’s Legal Department is legal-notices@google.com.  All other notices to Merchant will be in writing and sent to an email address associated with Merchant’s account.  All other notices to Google will be in writing and addressed to Merchant’s primary contact at Google or other method made available by Google. Notice will be treated as given on receipt, as confirmed by written or electronic means. These notice requirements do not apply to legal service of process, which is instead governed by applicable law. (e) Neither party will be treated as having waived any rights by not exercising (or by delaying the exercise of) any rights under these Terms. (f) If any provision of these Terms is found unenforceable, that provision will be severed and the balance of the Terms will remain in full force and effect. (g) Neither party may assign any of its rights or obligations under these Terms without the written consent of the other party, except to an affiliate but only where (i) the assignee agrees in writing to be bound by these Terms, (ii) the assigning party remains liable for obligations under these Terms if the assignee defaults on them, and (iii) the assigning party has notified the other party of the assignment. Any other attempt to transfer or assign is void.  (h) There are no third-party beneficiaries to these Terms. (i) These Terms do not create any agency, partnership, joint venture or employment relationship among the parties. (j) Sections 1, 4, 6-9 and 12-14 will survive expiration or termination of these Terms. (k) No party or its Affiliates are liable for failure or delay in performance to the extent caused by circumstances beyond its reasonable control.