If you have run for moderator in a previous election, what kept you from winning (if anything) and how have you changed since?

Regardless of whether you've run before, how would you like to grow in the next year and how do you think moderating SO fits into that?

If you have run for moderator in a previous election, what do you think kept you from winning and how have you improved since?

Regardless of whether you've run before, how would you like to grow in the next year and how do you think moderating SO fits into that?