The Grinch is back, and he's meaner than ever! The Christmas classic remake landed at the box office on November 10th and was a big hit. Its debut earned $66million during the opening weekend. The movie owes its success to a snarky billboard campaign which went viral across social many media platforms, demonstrating a great advertising example that not all of the commercials or movie posters have to be positive or uber happy. These print ads were targeted at the citizens of such cities like…