Growth Labs
Labs are the Google News Initiative's most selective, in-depth training programs, providing expert coaching and technical expertise to small groups of news organizations, globally.
Whether you are founding a new publication or transforming an existing one, our Labs offer deep support from a Google expert and a community of peers. Learn more below about our different labs, and apply for open labs.
-
-
Audience Development Lab
Selected news organizations focus on understanding their audiences more deeply, expanding their reach and discovery, and building loyalty.
-
Advertising Revenue Lab
This Lab focuses on growing advertising and sponsorship revenue by building long-term relationships with advertisers through direct sales, programmatic advertising, and other sellable assets.
-
Reader Revenue Lab
Grow reader revenue to support your journalistic mission by turning loyal audience members into subscribers, donors, or members using industry best practices.
Progress
To date, 700+ news organizations have participated in our Labs.
