Candy branding

The packaging design for Blobs, a low-sugar gummy candy, encapsulates the brand’s lighthearted and relatable essence. The logo, boldly splashed across the front of the bag, embodies the playful spirit Blobs represents. The choice of the Softie typography font not only adds a touch of whimsy but also signifies the brand’s mission to break free […]

Embarrassment and shame have long been associated with menstruation, but new trends in packaging design are looking to change this with bold colours, eye catching patterns and empowering messages.

Candy Lab

The chewing gum market is unapologetically overcrowded; though, the problem is that they all look the same, and most contain ingredients like plastic. Major ew. Botani gum is entering the market with packaging that sets them apart from the masses and promises that its ingredients are vegan. The packaging for Botani Gum, designed by WIN […]

Bite into the history of the squishy sans serifs making scrolling sweeter.

Retro Candy Label by Ricky Rinaldi #dribbble #design #vintage #retro #branding #graphicdesign #groovy #70s

Print candy packaging design, found on Behance.

Led by Hamish Campbell and Matt Sia, General Mills has revamped its fruit snacks portfolio, comprising three cherished brands—Gushers, Fruit By The Foot, and Fruit Roll-Ups. Because each brand's demographic is the teenage crowd, the new packaging system seeks to connect to an entirely new generation of "the kids."

Introducing Goodies, fragrances that smell delicious and are looking to convey and a fun, bold and positive brand message via our identity. All of our perfumes smell like something delicious that you could eat, whether it’s the tart freshness of lemon candies, the sweet allure of berries, or the comforting warmth of vanilla, our fragrances are designed to make you smile and smell delicious at the same time. #brandbriefgoodies #brandbrief #realclient #brandidentity #graphicdesignchallenge…