The new Graff store, opened in South Coast Plaza, Los Angeles, was designed to express the evolution of Graff brand, with the completely updated design concept; Shimmering metal mesh on the façade with sunburst-shaped glass feature, carefully crafted gold appearance and the radiant glow emanates from the central display – all elements evoke the shine of diamonds and luxury world. Those elements are created by the amazing synergy of Curiosity’s creativity and distinctive craftsmanship of all…