Bulletproof designed the electric packaging for Zagg, a malt-infused energy drink that’s a fusion of ingredients: some from the natural nourishment of African malt and others from the world of energy drinks. The packaging system moves away from aggressive masculinity and into a visual space that leans into optimism and energy. Plus, the color palette and typography radiate a youthful identity, allowing freedom for less aggression and more positive energy, which is exactly what the world…
