Late 60s fashion

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1969 Sears Fall Winter Catalog, Page 103

60s fashion

Mod is a subculture that began in London in 1958 and spread throughout Great Britain and elsewhere, eventually influencing fashions and trends in other countries, and continues today on a smaller scale. Focused on music and fashion, the subculture has its roots in a small group of stylish London-based young men in the late 1950s who were termed modernists because they listened to modern jazz. Elements of the mod subculture include fashion (often tailor-made suits); music (including soul…

Bold, Beautiful and Young - The London Look may have typified the mod Sixties, but now at the tail of the decade, it is America once again, on the wing of the hippy revolution, where

Once upon a time, it wasn’t a commercial opportunity, it was a statement of identity.