Subway system

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Transit map dot - stop

HOLOGRAPHIK® on Instagram: "Redesigning a New York-based digital company with the goal of giving more life and personality to their brand. For the brand refresh of Friends from the City, the main two elements that inspired each segment of the brand were a friendly feeling and New York City. This might seem obvious, but it’s important to keep the recognizable aspects of a brand, while updating the visuals and design side of the brand. We were inspired by the legendary Massimo Vignelli and…

Over last few years typography was ingrained in all aspects of design. You can meet amazing type treatments in websites, flyers designs, packaging designs, even business card templates did not go…

Opinions on corporate and brand identity work

Helvetica has transformed everything from corporations to N.Y.'s subways. But what does it say about us?

Inside the 5th Avenue-53rd Street subway station, a new site-specific exhibit showcases the connection between modern art and the graphic design of New York City’s transit system. The vinyl displays are a collaboration between MTA Arts & Design and The Museum of Modern Art, which has in its collection several objects related to the creation of the subway’s graphic design and more recent graphic innovations. Photo by Patrick Cashin/MTA In 1967, The MoMA organized the symposium “Transportation…

Construction of subway system emulated from linked map. Lines and structure hand drawn using pen tool. Curves presented unexpected severe challenges. Challenges overcome and project executed in entirety after directly selecting (+shift) multiple points and altering shape. Work will continue before print of first design comp prior to second revision.