Pet treat packaging

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Lickies is a fictional frozen dog treat brand serving up good dogs with ten delicious flavors! I created the colorful, fun branding, including the logo, logo variations, and other brand assets, such as illustrations, the colour palette, patterns, the ice cream/treat packaging design, and a banner design. It includes modern, funky touches with wavy and organic shapes and natural colors.

Pet food packaging design trends were seen in Dog food packaging design, but now it is seen in all sectors of animals where customers now want similar to what we see in “human food” categories.

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The packaging was designed around the brand’s personality which is eco-focused, playful, and laid back. Each of the flavours is named like a menu item, which creates a fun way for customers to pair treats like “House Burger” with “Side of Fries”. This also serves as a nod to the founders’ time spent in the restaurant industry together.The pouch colours combine a slightly vintage, muted quality which is offset with a bold, bright accent colour. The accent colours are used to pull focus to…

Rhombus Studio collaborates with Some Grub to redefine responsible pet parenting with their sustainable dog treats made from insects. Inspired by retro tins from the early 1900s, the warm illustrations, balanced with hand-rendered typography and the unmistakable logo, create adorable and informative packaging highlighting Some Grub's commitment to the planet and pets' health.

Andrea Ayensa just created this lovely visual identity for The Good Boy. Andrea Ayensa is a creative art director who lives and works in Barcelona. She

Photography

A lil more about the design process for THE GOOD TREAT👇🏻🐶 I knew I wanted to create some custom illustrations in Procreate, so that was was next step after making the logo suite. I then went into Illustrator for some image tracing, adjustments with the pencil tool, and refining. Getting the packaging just right took a lot of tweaking, but it was totally worth it. I did some research to see what sort of trends occur on most pet treat packaging, and found that including images of the food…

Unleashing Joy With Fang's Playful Dog Treat Packaging - DIELINE logodesignapp #brandidentitydesign #logoproject🖌️